The acid test for all writing

I believe, deep in my soul, that Zack Snyder-style gritty darkness isn’t bad simply because Zack Snyder directs it. Gritty Dark Dourness would be bad if the love child of Steven Spielberg and Alfred Hitchcock sat in the director’s chair.

And yes, it’s still fun to laugh at BATMAN VERSUS SUPERMAN: THE DAWN OF JUSTICE.

But there’s something smart and deeper behind the idea that the Marvel movies got things right by being (a) funny and (b) exciting, while the DC / Snyderverse went wrong by taking itself far too seriously and going Full Melodrama, with a color palette full of grays and blacks contrasted by grays and more blacks. You never go Full Melodrama, because it makes your audience feel like the movie’s being written and directed by a bipolar Michael Bay who’s crying in a corner when he’s not blowing stuff up.

And all this made me think.

Because comedy isn’t actually light and fluffy. True comedy points out how absurd and unfair the world is, and how you can’t fix it and have to laugh at the insanity of it all.

My proposition is this: adding comedy to a book or movie doesn’t make it light and lame kiddie fare. Interweaving comedy into whatever–an action movie (every Marvel movie ever), a romance (ROMANCING THE STONE and every rom-com), a mystery (SHIMMER LAKE is perfect perfect perfect, go watch it now on Netflix, kthxbai)–can make it infinitely better.

We were talking yesterday about our favorite books of high lit-rah-sure, and my favorites were CATCH-22, Kurt Vonnegut and the ALL CREATURES GREAT AND SMALL books, because I’ll happily go back and re-read any of these. What do they have in common? They’re universally beloved, recognized as classics, and funny as hell.

But making you laugh isn’t their only trick, like a SNL skit that repeats itself 459 times in four minutes. The best storytellers serve us different courses for our emotions over the length of a movie or book. They don’t dish up sad scene after sad scene, or pile up joke after joke. You get an appetizer, a main course, side dishes and dessert. Not five appetizers in a row or a plate full of six desserts.

ALL CREATURES GREAT AND SMALL does this beautiful. The original book and its sequels are really short stories strung together. Each one, though, makes you feel a variety of emotions. Joy, sadness, laughter, love. You see the struggling young vet and the hard-scrabble farmers, and when an animal dies, or a sick cow makes it because a poor farmer stayed up all night tending to that animal, yeah, you might tear up.

That’s what makes us come back to those books and movies.

Not the plot points–we know what will happen. Not the writing.

We want to feel.

So that leads me to the acid test for me, as a writer. It’s how I know whether a draft is working or not.

Here’s the test: If I’m not tearing up, it’s not working.

Tears of joy, tears of laughter, tears of sadness–I better be feeling something as I write the ending. If I don’t, bring on the rewrite.

So yes, we can make fun of the dour, dark Snyderverse, and relentlessly depressing lit-rah-sure like THE ENGLISH PATIENT, where the scenery is beautiful and everybody’s rich and having affairs and in the end, everybody sells out to the Nazis and dies, the end, roll credits, and THROW SILVERWARE AT THE SCREEN BECAUSE THIS IS STUPID.

What do you want the audience to feel?

That’s the real question. And you have to feel it first.

Why every man must read a romance – and every woman a thriller

In college, wise men with Einstein hair stood in front of lecture halls to tell you literature isn’t really about verbs, adverbs and dangling modifiers. No. Beneath the surface, lit-rah-sure asks a fundamental question that some believe is just as important as religion or science.

That question is this: “What’s worth living for, and what’s worth dying for?”

Nine words.

But I’m not banging on the keyboard late at night, powered by industrial amounts of coffee, to channel those old men wearing corduroy jackets with patches on the elbows. My closet contains no corduroy whatsoever.

I’m here to talk about those nine words, and why it leads me to one inescapable conclusion: that I do, in fact, know how to spell “inescapable.” Bit surprising. Thought I’d muff that one.

Note: I know there are men who not only read romance novels, but write them. Same thing with thrillers: plenty of women read them and author great thrillers. I’ve had the pleasure of interviewing some of those authors. In this post, I’m trying to make the case that people shouldn’t stubbornly stick to their favorite genre. Venture forth. Surprise the good people at Barnes and Noble with the breadth of your bookish selections.

Why every man must read a romance

Not to pick up girls–and not, if you’re married, to improve your odds of staying out of the dog house.

Every man should read a romance for an entirely different reason. It’s the first part of the question, the bit about, “What’s worth living for?”

You could walk into (1) a cubicle farm, (2) factory break room or (3) sports bar and show ten random single men a photo from the Sports Illustrated swimsuit edition, and ask them, drunk or not, whether they would marry this swimsuit model. I’m only half kidding when I say some of those men would shrug and say, “Sure.” Because we men can be stupid that way.

HOWEVER: We need to get over it, and start thinking about these sorts of things. And yes, a fine first step would be reading a romance novel. Watching a rom-com starring Matthew McConaughey, who’s last name is impossible to spell, does not count. Neither does firing up Netflix for SEX AND THE CITY 3: SARA JESSICA PARKER SHOPS FOR PURSES IN PARIS.

You must read an actual romance novel, with words and sentences, though I’ll leave it up to you whether it involves Men in Kilts.

On the surface, sure, romances are about relationships. How two people meet, how they fall in love, all that.

Beneath that, romances are often about a massively important choice: Who should you commit to and love?

And that, my friends, is the biggest decision you make in life. 

Nothing else comes close. Not where you go to college, what career you chose, where you pick to live. No other decision comes close.

Classics like PRIDE AND PREJUDICE feature a lot of talking, thinking and scheming about who should get matched up with who. At first I thought this was a lot of gossipy gossip nonsense. But it’s not. These choices are hard, and they mirrored real life. Back then, who a woman married meant everything. It wasn’t like folks had a lot of career choices and birth control options. Could this man be a good provider not just for one or two children, like people might have today. Back then, it could be eight or ten kids. If I were a woman in those days, listen, I’d be insanely careful about this choice. So yeah, there’s a good reason stories back then often featured the archetype of a handsome prince. Tell me that story. Let me live that dream, not the one where I die in squalor giving birth to child No. 9.

High stakes back then. High stakes now, and a big deal for everyone involved.

Who should you marry and have kids with? Can’t think of a bigger decision, and it’s definitely worth thinking about, if not agonizing over. 

A lot of men tend to avoid talking about love and relationships. It makes them uncomfortable. 

I feel lucky. Also, my beautiful and brilliant wife devours novels like candy, including not just lit-rah-sure but romances of all shapes and sizes, and our house is full of books. So I know enough to be dangerous: that there are romances which really dive into the struggle to choose between two different partners and that it’s cheating to make one a villain and one a hero. That there are romances where the choice is binary: is this relationship going to happen at all, which is the A story in ALWAYS BE MY MAYBE.

All of these choices must have merits and demerits. BRIDGET JONES’ DIARY makes you think twice about the handsome bad boy and take a second look at Colin the Firth and his ugly Christmas sweater.

There’s a long list of stories diving into that decision. They’re worth reading, and watching, and talking about.

Because in the end, a lot of people figure out “What’s worth living for?” isn’t about money, fame or spending more time at the office.

Life’s about picking somebody you love and maybe starting a family with them.

Pick wisely, men. Get all the help you can get, and not from your buddies, because they’ll say things like “Dude, the choice is obvious: Kelly the waitress with the sweet Mustang, unless you want to cruise around town in Sarah the lawyer and her hand-me-down minivan.”

Why every woman MUST read a thriller

Thrillers answer the second half of the question: “What’s worth dying for?”

These days, men and women serve in the military, as firefighters and police officers. Which is as it should be. And if you answer the call to serve — as a firefighter or homicide detective, a Marine or a smokejumper, a coal miner or logger — there’s a chance you’ll die on the job.

The question is, how often do you roll the dice? When do you decide something is worth dying for?

Thrillers answer that question in a visceral way, with the stakes raised as high as they go.

  • Should you answer the call of your country and fight a war, taking the lives of other young men with families of their own, and possibly coming home in a body bag yourself — even if you suspect the war is wrong?
  • If a serial killer kidnaps your daughter, do you put your faith in the cops — or turn your CIA training loose and go after the whackjob yourself, despite the risk? Liam Neeson votes for hunting down whackjob kidnappers, which only happens to him every other month.
  • Should your family suffer under the oppressive fist of a planet-destroying dictatorship, or will you risk your freedom and life by joining the rebellion, which probably has the same chance of victory as the Seattle Mariner’s have of winning the World Series?
  • When the only hope to save the world is to get on an armored space shuttle with Bruce Willis, fly to an asteroid, drill deep inside and set off a nuclear explosion, will you go on that suicide mission, knowing that you probably won’t come back, or will you stay behind to enjoy one last week of picnics and bottles of Riesling with Liv Tyler before the world goes kaboom?

Just as betrayal is a common theme in romances, it’s also a huge element to thrillers. Because there’s nothing worse than doing dangerous, deadly work for a boss who is secretly an evil jerk. Not only did you get duped, but you did dangerous things, maybe violent and murderous things, for the wrong cause.

Even though it’s a cliche, there’s truth to the typical action movie nonsense about a lone wolf detective, Green Beret or assassin who’s weary and retired from the game. It takes a lot to convince him (or her) to return to work, having lost faith that all the suffering and sacrifice is worth it. Too many good people have died already. Often, the story proves this to be right. The weary warrior is a cog in the machine, a machine that sees everyone as disposable. And is that worth dying for? No. 

Action movies and thrillers are about the need to make that choice decisively and wisely. There’s no “I’ll go halfway with you on this assault the Death Star thing.” You only die once, except in Bond movies, though I’m not exactly sure why Bond gets to die twice. I do know this: Bond has terrible taste in women. Are they beautiful? Sure. But after they sleep with him, they all turn up dead. EVERY TIME.

Not your usual sitcom nonsense

All this is why romances and thrillers can be epic. The stakes are high and the emotions are visceral. It’s not the usual nonsense you see in a sitcom every night, where Bart Simpson shoplifts for the first time and in 30 minutes learns the important life lesson that stealing is wrong, wrong, wrong. Roll credits.

Harry Potter is really one big long thriller about whether Harry will get Voldemort — a serial killer who happens to be a wizard — before Voldemort gets him.

STAR WARS takes an unexpected twist, with a father sacrificing his life to save his son and free a galaxy from oppression. I expected the new Death Star to simply get blown up in an even fancier explosion than the first time. I did not expect Darth the Vader to toss Emperor Wrinkly Face of the Lightning Fingers down an endless shaft. A father’s love turned out to be the biggest deal in the end. Interesting, though having Darth Vader be a sad old man with a wussy voice was a let-down. J.J. Abrams, I have faith that you’ll do better.

There’s a reason why many thrillers start out with a family being slaughtered and the lone survivor setting out to avenge them. You’re taking away what’s worth living for, and that leads the hero to answer the question of what’s worth dying for. Your family and kids mattered. You can’t let that slide, and you won’t.

Thrillers aren’t as compelling when the hero is aloof and the mission has nothing to do with his emotions, family or country, when it’s just a job where the hero is busy looking cool while wearing sunglasses and shooting guns. There’s nothing behind it. It’s flat and empty. And yes, though I love the Bond movies, they suffer from this. Bond rarely suffers or grows as a person, unless it’s Daniel Craig, who turned out to be a great Bond because he plays up the damage the job does to a person.

Everybody wants something worth living for, to dedicate themselves wholly and completely to something, because otherwise, what’s the point of waking up, fighting traffic and slaving away in a cubicle for thirty years until you die, right? People get that. It’s why people become obsessive fans of the Green Bay Packers or STAR TREK, why people dedicate themselves to politics, religion or a cause. Some folks divert this urge into collecting every Beanie Baby every made. Don’t.

Great stories, whether movies or books, speak to this need to matter, to belong, to put a stamp on life, to give your all, even if it’s bonkers.

And truly great stories take us deeper.

Harry the Hedonist will argue that lovers leave you, husbands divorce you, kids randomly get leukemia, and in the end, we all die, so pass the wine and live it up.

Isaac the Idealist says you should dedicate yourself to great ideas and institutions, which are the only things that last.

Ned the Nihilist trumps that with, “Nothing truly lasts. Institutions don’t care about you and even a killer asteroid, nuclear war or homicidal robots from the future fail to destroy us, the sun will eventually turn into a red giant, doing a burnt-toast number on earth before ruining THE ENTIRE NEIGHBORHOOD by going supernova.”

Do I have video? Yes I do.

But if nothing truly lasts, there’s no point in sacrificing friends and family for an institution or an idea. Be good to others. Do the right thing. Love with all your heart. Or use two cows on a silly blog to explain all of politics and philosophy. (The world explained by TWO COWS)

These questions are tough, interesting and complicated. And every tough, complicated problem has an easy, simple-to-understand wrong answer.

You can get into these kinds of questions with romances and thrillers in a way that Philosophy 402 classes simply can’t touch. Because if you put human faces and names behind the ideas, and real emotions, the neat logic about the deontological notion of equal treatment versus the greatest good for the greatest number turns to dust.

Also, take it from Plato and every dictatorship on the planet: literature and stories are the most powerful, and dangerous, way to talk about ideas. That’s why evil governments burn books and censor movies.

So if you haven’t read a romance, pick something that won an award, or one with Fabio on the cover. But grab one. 

And if you haven’t read a thriller, grab one of those.  My personal favorite is the Reacher series by Lee Child, who should be sending me kickbacks by now.

Then start a literary knife fight in the comment section about Men in Kilts versus Haunted Homicide Detectives Who Are Allergic to Razors.

Plot Ninja – story structure made easy

My library contains Every Book on Writing Known to Man or Woman–journalism, speechwriting, fiction, rhetoric, grammar, speechy journalism, ficitonal rhetoric, whatever–and honestly, they’re mostly good for kindling during the zombie apocalypse.

I’m only half kidding. 

The secret to all writing is structure and editing, and the absolute best in the world at structure are these magical creatures called screenwriters.

This is why I hope readers of this silly blog watch the video above (yeah, you skipped it? watch the thing) and check out my sister’s new course, Plot Ninja.

Don’t do it because she’s my sister, or because she’s brilliant and funny.

Do it because writers of any sort need to steal everything they can from screenwriters.

Because all those different writing books in my library, and yours, are a lot like instruction manuals for plumbing, electrical wiring, drywall, cabinetry and painting. Yeah, that stuff is really important–but not at first.

Here’s the thing: writing anything is like building a house: sure, you can throw together a little shed made of two-by-fours and drywall, and it might hold up for bit, but try to build a house like that and it’ll fall down after the first rain.

None of it matters without a strong foundation and framing, and the only way to get that right is with strong blueprints.

Who actually knows the secrets of story blueprints?

Screenwriters.

Nobody is better. It’s not even close.

Not because they’re the most talented writers. Not because some of them get paid bazillions of dollars.

It’s because screenwriters focus, relentlessly, on the only thing you see in screenplays: the blueprints of a story.

Nobody else teaches the bones of storytelling like screenwriters.

Listen, I have a journalism degree and wrote thousands of newspaper stories. Have a background in rhetoric and have written thousands and thousands of speeches, then I write thrillers for fun. Somebody taught me the structures for journalism, speechwriting and fiction, right? Not in the way you think. A journalism degree with teach you the inverted pyramid and a lot about headlines and ethics and how to put together a newspaper or magazine. Structure and blueprints? Not really.

Same with speechwriting and fiction. You tend to get a lot more instruction about the fit and finish than the blueprints and foundation. 

I find that backward, so when I teach folks, I always start with blueprints and foundations. Tools you can use for whatever you write.

And all the best stuff I’ve learned about strong blueprints came from screenwriting and Pam.

Get the whole toolbox, not a single template

You’ll see a lot of people saying, “Here’s how to write X or Y” and yeah, it’s one way to do it. 

Screenwriters have the whole toolbox and use it.

They don’t say, “This is the only way” unless they’re hawking the hero’s journey, which is not the only story in town. There are all kinds of stories: comedies and tragedies, dramas and melodramas, tales of transformation and redemption. 

Screenwriters have picked up every tool in the box and know all the ways of putting together stories.

And you can build them in all kinds of different ways. In fact, you have to. Try to plot a comedy in the same way as a drama, or a horror story, and it’ll flop.

Those hammers and drills and blueprints are useful for anything you write, whether it’s stories in newspapers and magazines or 200,000-word epics about an evil talking cat and his buddy, the seeing eye dog who’s seen too much, and what happens when they decide to go on a crime spree.

So I’ll try to post more of Pam’s videos about screenwriting every Wednesday, because they’re funny and useful.

And I hope you get as much out of them as I have.

Note: No, I’m not writing about that evil talking cat, his seeing eye dog and their crime spree, though it does sound like fun. 

Back from the dead!

No, I’m not a zombie, sparkling vampire or Jean Claude Van Damme-ish universal soldier.

I simply haven’t posted in forever, and have missed the readers of this silly blog, who’ve taught me a lot and are always, always witty and entertaining.

So: with a crazy busy session at work, my evil choice was (a) come home and write a blog post, (b) hang out with the wife and son, (c) do laundry, pay the bills and possibly sleep or (d) finish and edit a novel.

I chose everything but (a) and it was the right choice. And now I’m coming up for air.

To folks who are into these things I like to call “books,” here are a few things I learned finishing a new novel, which is the most fun you can legally have as a writer.

(1) Keep switching it up and taking risks

If you keep writing the same sort of story with the same sort of heroes (6-foot-4 and Hollywood handsome) and villains (posh British accent and disfigured somehow) in the same sort of scenarios (stolen MacGuffin could destroy the world!), then hey, it’ll get stale. Same thing with non-fiction, whether it’s newspaper and magazine pieces, speeches or whatever you’re into.

Mix it up. That’s how you grow and learn.

There are endless ways to structure and execute writing. You can steal from anywhere:

  • Stand-up comics are amazing at setups and payoffs, and can do them in the most ruthless shortage of words.
  • Poets make sure every line is a magical spell.
  • Narrative non-fiction is actually a secret treasure chest of great stories that totally work as fiction except they actually happened, and they use the same structural tools as narrative fiction, also known as fiction.
  • Playwrights spell their own names wrong, yet they’re the masters of dialogue.
  • Linked movies and serial shows show you how to plot mega-stories (22 movies by Marvel that all tie together!) and how great beginnings can go completely wrong (Season Eight of GAME OF THRONES). 
  • Screenwriters are the absolute best at structure, which is the evil secret to anything of length. And everything has SOME length.
  • Even if you write stark Nordic mysteries or spy thrillers, romance authors and horror writers show you how to do emotions right, and nothing matters without emotion.

(2) Writers are helpful souls–take the help, and offer help whenever you can

I only started this blog after romance authors found my silly ad to sell the Epic Black Car. 

And I learned an amazing amount from them. Am still learning. 

For a journalist-turned-speechwriter, writing thrillers for fun, romance is the last place I expected to look.

Look in those unexpected places.

Ask questions.

Answer questions from folks starting out.

The other person who taught me an insane amount is my sister, Pam, who won a Nicholl Fellowship for screenwriting. You wouldn’t think screenwriting has anything to do with speechwriting or novels. But you’d be completely wrong. Screenwriters are the absolute best. They’re building skyscrapers that hold up to hurricanes. Meanwhile, other books on writing tell you to build a two-story house out of drywall, then you wonder why the thing falls down after the first rain.

Also: there are authors, writers and editors I met here from around the world, folks who are continually witty, talented and interesting. I want to give a shout out to two in particular — Alexandria and Joshua the Sharp — for their help this year. You two rock.

Keep on meeting people, on Twitter, the Gram, the Book of Face or whatever new thing Silicon Valley invented last week. You never know who’ll turn out to be amazing and will change your life, or whose life you might change. YOU NEVER KNOW.

(3) Take things apart to see how they work

If you read this silly blog (and hey, you’re doing that now), it’s clear just about every post involves taking something apart to see why it’s either (a) horrifically good or (b) beautifully bad.

That’s the interesting and fun part of stories, books, movies, music videos and speeches. How do they work and why?

What could you do to fix a flawed piece or improve something that’s already amazing?

Complaining about something is the easiest thing in the world. You can throw a Nicholas Spark novel across the room (go ahead, that’s kosher any day that ends in Y), walk out of a lame movie or end a show on Netflix after 5 minutes and say, “That sucks.”

Except there’s behind those words. Zero intellectual weight. Anybody can kvetch about something that stinks, or gush about artistic things that are seven separate flavors of awesomesauce.

It takes no talent to do those things.

Figuring out HOW things rock or stink–that’s the fun and difficult part.

The best part.

And I hope this blog helps you do that.

The Mighty MacGuffin

If you’re a writer, you’ll need to use a MacGuffin now and then–and a MacGuffin generator is particularly important now, with upwards of a million writers cranking away every year on NaNoWriMo.

This is not a plot device. We’re talking about an item–and it doesn’t even have to really exist, or be seen–the hero and villain are fighting to obtain. Alfred Hitchcock was famous for using MacGuffins in his films. If the hero is on a quest, he needs to be questing for something. Really, it doesn’t matter what. It’s the journey that matters. Hitchcock has a nice way of getting into the topic.

You can see how movies and novels often revolve around a MacGuffin.

Indiana Jones always needs an item to find and fight over: an ark or a cup and so forth.

Spy movies need a microfilm containing the real names and identities of every undercover agent employed by the CIA, GRU or MI-6, with the good guys and bad guys both willing to do whatever it takes to find and destroy that MacGuffin, which the hero happens to pick up by accident in the luggage carousel at O’Hare.

Sci-fi novels need some kind of techno-babble MacGuffin, like a repulsive helix inverter, which can tweak your DNA or whatever and create an army of alien super soldiers.

Fantasy movies need a magical ring that turns you invisible but does nothing about your big hairy feet or the fact you’re the size of a smurf, or maybe an Enchanted Vorpal Sword of Infinite Sharpness that can lop off the head of the invincible Dragon of Instant Fiery Death that killed your father, uncle, grandfather, second cousin, first wife, baby sister and favorite horse.

Generator Number 1

Here’s a spiffy MacGuffin generator by Jordan McCollum.

Use it. Then visit her blog and show her some love. That’s how this thing works. Pay it forward.

Generator Number 2

Technically, this isn’t a generator. You don’t hit refresh on the browser to come up with another MacGuffin.

It’s more accurate to call this the Mother Lode of MacGuffins, with the entire history of the idea–plus with a massive list of the different flavors of MacGuffins with links that dive into each one. This site is a thing of beauty. 

What is your favorite MacGuffin of all time? And which film, TV show or novel wins the prize for Silliest MacGuffin of All Time? (Note: It’s cheating to go with Star Trek, where every other movie or episode involves dilithium crystal nonsense and the warp core.)

Writers, we are doing it BACKWARDS

Oh, it kills me to say this: we are doing it backwards.

Maybe you’re the exception to the rule. Perhaps you’re that rare writer who figured this out 10 years ago.

But I doubt it. Most of the writers that I know — novelists or journalists, speechwriters or screenwriters — go about it roughly the same way:

Step 1) Research, whether it’s six months of intense study or six minutes of looking at Wikipedia and playing Angry Birds “to let it all percolate.”

Step 2) Boil down the research into useful nuggets of meaty goodness.

Step 3) Use their secret recipe of writing methods to cook up their piece (outlining first or winging it, 3 x 5 index cards or spiral notebook, Word 2016 or Scrivener, one draft or six drafts, coffee or bourbon).

Step 4) Hand the draft to our editor, writing partner, spouse, co-worker or cousin Joey to get all coffee stained and edited. 

Step 5) Spend five or fifty minutes thinking about how to present and sell the sucker for suitcases stuffed with twenties.

Those first four steps, they’re essential, right?

Here’s the thing: We writers are incredibly talented at screwing up Step 5.

Backward is bad

Step 5 is the monster lurking under our typewriters. (Yes, I know most of you use computers. Maybe I have a magic typewriter connected to the Series of Tubes.)

It’s the troll under the bridge, snarfing our lunch and saying, “Whatcha gonna do about it, tough guy?”

Now, boiling down a novel clocking in at 100,000 pages is rough. I have author friends who’d rather leap out of a perfectly good airplane, trusting in the bouncy power of their Nike Air Jordans, than write a three-page synopsis. Tagline? Logline? Forgetaboutit.

Doing Step 5 for anything, long or short, is tough.

Tough for screenwriters, who need to boil it down to an elevator pitch.

Tough for editors in newsrooms, who have to write headlines that fit into tiny nooks and corners of the newspaper layout.

Yet nothing else matters if we botch Step 5. Because nobody will see the fruits of our labors, the hard work that went into Steps 1 through 4, if we can’t condense the whole idea into a killer pitch and hook.

Reversing course

Instead of performing the labors of Hercules before even attempting the torture of Step 5, reverse course.

Start there.

Before you invest hours, days,  weeks or months into research. Before you sweat bullets to put words on page after page.

Begin with the shortest and most important words.

The  logline (or pitch, but in a sentence, not a paragraph) — “An alien monster stalks the trapped crew of a spaceship.”

The tagline – “In space, nobody can hear you scream.”

The headline – “Alien devours spaceship crew; heading for Earth?”

Test that out, not with friends and family, who are constrained by the need to live with you, and be liked by you.

Try that single sentence on people in line at Safeway or Starbucks, neighbors you barely know, visitors from out of town, tourists, people who won’t wound you forever if they make a face and tell you the idea is stupid.

And to get inspiration, use the series of tubes to check out “movie loglines” and “movie taglines” and “great headlines.” Or head to The Onion and read their headlines, which are seven separate flavors of awesomesauce.

Don’t do a thing until you have a logline, tagline and headline that sing.

Not one thing. Don’t spend six months writing a first draft or six minutes plotting the first chapter.

Go do it. Throw ideas around on a piece of paper or whatever — and not about whatever you’re working on. Dream up a few crazy ideas and write down loglines, taglines and headlines that are shorter than short. Then kill every word you can to make them shorter.

You’re going to notice a few things.

First, the hero doesn’t matter.

Second, the villain matters a whole bunch. If you remove the villain and threat, it kills the logline, tagline and headline. Because stories — even newspaper stories — are about conflict. No villain, no conflict. But if you take out the hero, it usually makes the logline a lot shorter and a lot better.

Here’s another example I’ve used before and will use again, because it is short and sweet and the logline for about six movies that have already been made: “Asteroid will destroy Earth.”

See? We don’t need Bruce Willis and Ben Affleck (Matt Damon‘s buddy, the one who dates & marries Jennifers) in there at all. Heroes just clutter things up.

Third, shorter is better. If you can get it down to three or four words, you are golden.

A new way to write

Let’s get practical. Here’s a new way to write anything.

New Step 1) Nail the logline, tagline and headline.

One sentence apiece, as few words as possible, and yes, it is cheating to have sentences that go on and on forever, sentences with six different commas and possibly semi-colons, which are a sin against the English language in the first place and should be taken out and shot.

New Step 2) Make it work as a paragraph.

Expand it a little, but not too much. Half a page, maximum.

New Step 3) Nail it as an outline on ONE PAGE, treating each side fairly.

Whether you’re writing an oped or an opera, a novel or a speech, figure out the biggest possible difference between the beginning and the end — and do it from both POV’s. The villain and the hero.

So: if it’s a romance where the heroine ends up as a great cook who’s happy and in a great relationship, what’s the greatest possible distance she can travel? On page 1, make her  (a) the worst cook in the world, (b) unhappy and (c) alone. How can you take that up a notch? Make her a nun who loses her sense of smell (and therefore taste) in a car accident. I’m half kidding, but not really. You get the idea. 

If the ending is crazy happy, the beginning better be insanely sad.

If the ending is full of sad, the beginning should be Happyville.

If the hero is a tough guy in the end, the best story shows him start out weak. Only after he suffers and sacrifices does he prevail (THE KARATE KID), and not necessarily by wining (ROCKY).

And you’ve got to make it a fair fight. Nobody thinks they’re a villain. The other side — whether it’s an speech about taxes or THE EMPIRE STRIKES BACK — has a point. If you don’t give it credence, your writing will be one-sided and weak. Cartoonish.

I used ALIEN before. What’s the story for the alien creatures? Maybe they’re a dying race. Maybe that crashed ship contains the last of their kind. The stakes just got a lot higher for the alien, right? You are our only hope, little facehugger. Get in that ship and lay some eggs.

Put yourself in the shoes of Darth Vader and the Emperor, who don’t see themselves as enslaving the galaxy. They’re helping people by establishing law and order. If nobody is in charge, it’s chaos and confusion. A strong empire means safety, security and economic growth. The rebels are violent terrorists who don’t appreciate what they have and will kill whoever it takes to gain power.

Now figure out your turning points. Put in your setups and payoffs. Make it work as an outline before you move on.

New Step 4) Research only what you need.

New Step 5) Write and have a professional editor bleed red ink on the pages until the draft is A SHINY DIAMOND MADE OF WORDS. 

You’ll notice that what used to be an afterthought — Step 5 in the original way of writing — becomes the first three steps.

I did that on purpose.

Say you write a beautiful oped, 700 magnificent words about why the death penalty should be abolished or whatever. Now you’ve got to pick up the phone and pitch an editor at The Willapa Valley Shopper or The New York Times.

The first five seconds (aside from the “hello!” nonsense) will determine if they even look at the piece. Maybe six or seven words, if you talk fast. Part of that will be confidence, tone of voice and other things you can’t learn via a blog post.

Your pitch, though, will matter. A lot. A great speaker with a muddled pitch will lose out to a mumbler with a tremendous idea they can convey in four words. That’s what a logline, headline and tagline are really about, three different ways of explaining something in the fewest possible words.

Hollywood calls this five-second kind of thing “the elevator pitch.” There are websites that devote many, many words to it. Use the powers of the google and check them out. They are useful.

Bottom line: those four words matter more than all 700 words of the oped, all 3,000 of the keynote speech, all 15,000 of the screenplay or all 100,000 of your epic novel about elves with lightsabers riding dinosaurs.

Make those four words count.

Everything they taught us about stories was WRONG

writing cat, writers, writing, why is writing so hard, writer's block

reading, books, types of stories

Let it be known: Romance authors have a good point when they say, “Romance is not a type of story.”

There are all sorts of different romance stories.

Which brings me to a deep, dark truth that needs to be said: They’ve done us wrong.

All of them.

Teachers and professors, authors and instructors and writing gurus of all stripes.

You’ve been done wrong, bamboozled, hornswoggled 

My secret lair includes a turret that is a library, full of Every Book on Writing, Rhetoric and Journalism Known to Man, and those books are 99 percent useless claptrap about either (a) the correct placement of semi-colons, which I believe should simply be shot, or (b) finding your happy place while you write at the same time every day. These books are only good for kindling during the zombie apocalypse.

Your corduroy-clad creative writing teacher was wrong to say there are only three kinds of stories: man vs. self, man vs. man and man vs. society. Those are three types of conflict. Not stories. Also, there are far too many reference to “man” in there.

Aristotle was full of falafel when he told his eager fanboys there are only two stories: tragedies and comedies.

George Polti made things far too complicated when he gave us 36 Dramatic Situations, when what he really did was list 36 complications and conflicts, and if you want to drive down that twisty path, hell, I can write you a list of 532 Dramatic Situations before noon. If you gave me a pot of coffee, by 5 p.m. we’d get to 3,982 Dramatic Situations. (Yes, Mr. Internet Smarty Pants, you a genius for using the google to find a Wikepedia thing explaining that Polti was merely following in the footsteps of that literary giant Carlo Guzzi, but hear me know and believe me later in the week: Carlo Guzzi was also an overcomplicated doofus.)

Also: just as there is no romance story type, there is no such thing as a Western, though if you watch THE GOOD, THE BAD AND THE UGLY, you are required by law to take a swig of decent tequila whenever Clint shoots a man and down two shots if he actually speaks a line of dialogue.

For you D & D and World of Warcraft and Lord of the Rings dorks–I say that lovingly, though I want you to put down the Cheetos and the Playstation controller to go out in the world to kiss a girl, though please make sure she wants to be kissed first, and does not Mace you–there is also no such thing as a sci-fi or fantasy story.

You can set a novel or movie a dusty Arizona mining town in 1875, or put the guts of that same story into a space station orbiting the second moon of Zenon or whatever. Either way, it’s the same story.

You can add dragons, trolls or elves with lightsabers and it’s still the same story in a different setting and context.

Because in the end, story is about structure–how you put the pieces together. Is the ending up, down or mixed? What are the setups and payoffs, reversals and revelations?

They don’t really teach us structure or storytelling

Blake Snyder cut through all this tradition and nonsense with his SAVE THE CAT books.

Blake points out that it’s patently stupid to call FATAL ATTRACTION a domestic drama and ALIEN a sci-fi movie and JAWS a horror flick, because they all three classic movies are the same basic, primal story: there’s a monster in the house. Either you kill it or it kills you.

Period. End of story.

I will not summarize Blake’s book here by giving away all his other evil secrets. He’s boiled things down to ten primal stories, and yes, you can insert as many Dramatic Situations as you want into those ten stories.

Blake has done all writers a great service with his two books, which have silly titles and a cover with a cat. As the writer of a silly blog, I give him slack for that. He’s not pompous, arrogant or overly complicated. Blake was simply a freaking genius when it comes to storytelling, and the world is a poorer place now that he died young.

If you write, and care about your craft, go buy his book. DO IT NOW. Then come back here to talk smack about structure, the real secret to writing of all sorts.

Everything they taught us about stories was WRONG

writing cat, writers, writing, why is writing so hard, writer's block

reading, books, types of stories

Let it be known: Romance authors have a good point when they say, “Romance is not a type of story.”

There are all sorts of different romance stories.

Which brings me to a deep, dark truth that needs to be said: They’ve done us wrong.

All of them.

Teachers and professors, authors and instructors and writing gurus of all stripes.

You’ve been done wrong, bamboozled, hornswoggled 

My secret lair includes a turret that is a library, full of Every Book on Writing, Rhetoric and Journalism Known to Man, and those books are 99 percent useless claptrap about either (a) the correct placement of semi-colons, which I believe should simply be shot, or (b) finding your happy place while you write at the same time every day. These books are only good for kindling during the zombie apocalypse.

Your corduroy-clad creative writing teacher was wrong to say there are only three kinds of stories: man vs. self, man vs. man and man vs. society. Those are three types of conflict. Not stories. Also, there are far too many reference to “man” in there.

Aristotle was full of falafel when he told his eager fanboys there are only two stories: tragedies and comedies.

George Polti made things far too complicated when he gave us 36 Dramatic Situations, when what he really did was list 36 complications and conflicts, and if you want to drive down that twisty path, hell, I can write you a list of 532 Dramatic Situations before noon. If you gave me a pot of coffee, by 5 p.m. we’d get to 3,982 Dramatic Situations. (Yes, Mr. Internet Smarty Pants, you a genius for using the google to find a Wikepedia thing explaining that Polti was merely following in the footsteps of that literary giant Carlo Guzzi, but hear me know and believe me later in the week: Carlo Guzzi was also an overcomplicated doofus.)

Also: just as there is no romance story type, there is no such thing as a Western, though if you watch THE GOOD, THE BAD AND THE UGLY, you are required by law to take a swig of decent tequila whenever Clint shoots a man and down two shots if he actually speaks a line of dialogue.

For you D & D and World of Warcraft and Lord of the Rings dorks–I say that lovingly, though I want you to put down the Cheetos and the Playstation controller to go out in the world to kiss a girl, though please make sure she wants to be kissed first, and does not Mace you–there is also no such thing as a sci-fi or fantasy story.

You can set a novel or movie a dusty Arizona mining town in 1875, or put the guts of that same story into a space station orbiting the second moon of Zenon or whatever. Either way, it’s the same story.

You can add dragons, trolls or elves with lightsabers and it’s still the same story in a different setting and context.

Because in the end, story is about structure–how you put the pieces together. Is the ending up, down or mixed? What are the setups and payoffs, reversals and revelations?

They don’t really teach us structure or storytelling

Blake Snyder cut through all this tradition and nonsense with his SAVE THE CAT books.

Blake points out that it’s patently stupid to call FATAL ATTRACTION a domestic drama and ALIEN a sci-fi movie and JAWS a horror flick, because they all three classic movies are the same basic, primal story: there’s a monster in the house. Either you kill it or it kills you.

Period. End of story.

I will not summarize Blake’s book here by giving away all his other evil secrets. He’s boiled things down to ten primal stories, and yes, you can insert as many Dramatic Situations as you want into those ten stories.

Blake has done all writers a great service with his two books, which have silly titles and a cover with a cat. As the writer of a silly blog, I give him slack for that. He’s not pompous, arrogant or overly complicated. Blake was simply a freaking genius when it comes to storytelling, and the world is a poorer place now that he died young.

If you write, and care about your craft, go buy his book. DO IT NOW. Then come back here to talk smack about structure, the real secret to writing of all sorts.

Romance novelists are a secret, epic army

A classic post from my old blog, updated a bit. For new folks, enjoy.

Let it be known: we men must rethink our natural manly instinct that romance novelists are something to avoid, like SEX AND THE CITY 2, which is indeed worthy of scorn, and woe unto any man whose girlfriend or wife coerced them into wasting two hours of their life to see that stupid thing. No bribe is sufficient.

Published romance novelists are not only talented and funny, but many can write circles around the 6.57 gazillion reporters, writers and novelists I know.

These women are more talented than most folks writing about elves and spaceships, or elves riding spaceships, because there is so much freaking competition with romance novels.

Are there bad romance novels out there? Sure, just like any genre. But with so many books and writers, it’s like throwing 10,000 authors into the Thunderdome, tossing in a single chainsaw and refusing to unlock the door until there’s only one woman left. That woman is going to kick tail. She will be a writing goddess.

And the message is good. Romance novels don’t want men to be to be office drones, worried about TPS reports, or moody, over-educated basket cases you read about in literary novels.

Romance novels want men of action and charm, packing swords if not guns, and sometimes guns and swords. Any man can learn this from googling “romance novel covers.” IT IS AN EDUCATION.

Fabio and a sword is all you need. Shirts are optional.I hadn’t read romance novels, or even checked covers until now. Yet now that my eyes are open, we men should band together to pool our resources to give romance novels serious tax subsidies, because romance authors and readers are a secret army doing a $16.5 billion public relations campaign for men everywhere. And, yes, the genre is bigger than that. It’s a big push for love of all stripes, which is a good thing. Life isn’t about having the biggest pile of dead presidents. It’s about family and who you love. As a husband and father, I get that.

So, romance novelists and readers, I am holding a mug of Belgium beer which I raise your direction. Keep up the good work.

Romance novelists are a secret, epic army

Let it be known: we men must rethink our natural manly instinct that romance novels are something to ignore or avoid, like SEX AND THE CITY 2, which is indeed worthy of scorn, and woe unto any man whose girlfriend or wife coerced them into wasting two hours of their life to see that stupid thing. No bribe is sufficient.

Romance novelists are not only smart and funny, but many can write circles around most writers I know. These women are more talented than many folks writing about serial killers, elves or dinosaurs in spaceships (yes, this is a thing, try the googles) simply because there is so much freaking competition with romance novels.

Are there bad romance novels out there? Sure, just like any genre. But with so many books and writers, it’s like throwing 10,000 authors into the Thunderdome, tossing in a single chainsaw and refusing to unlock the door until there’s only one woman left. That woman is going to kick tail. She will be a writing goddess.

And the message is good. Romance novels don’t want men to be to be office drones, worried about TPS reports, or moody, over-educated basket cases like the men you read about in literary novels.

Romance novels want men of action and charm, packing swords if not guns, and sometimes guns and swords. Any man can learn this from hitting checking out romance novel covers. IT IS AN EDUCATION.

romance novels, fabio, romance novelists, rwa
Fabio and a sword is all you need. Shirts are optional.

Another bonus: romance is the largest part of the book business, which we need more than ever. If you care about books, literature and ideas instead of whatever is on the glowing tube today about the Kardashian idiots, you want to keep a healthy foundation of romance in the world’s fortress of books.

If we are truly men of action, we should band together, pool our resources and give romance novels serious tax subsidies. I’m not kidding here. Because romance authors and readers are a secret army doing a $16.5 billion public relations campaign for men everywhere. And, yes, the genre is bigger than that. It’s a big push for love of all stripes, which is a good thing, damn it. Life isn’t about having the biggest pile of dead presidents. It’s about family and who you love. As a husband and father, I get that.

So, romance novelists and readers, I am holding a mug of Belgium beer, which I raise your direction. Keep up the good work.