The rise of viral video weirdness

A group of powerful trends have gathered together and magnified their power–like Voltron except the robot beast is made of Karens–to create today’s tsunami of insanity captured on film.

The first trend? Everybody has a supercomputer in their pocket, connected to the Series of Tubes, with a built-in video camera and microphone. Within seconds, they can push buttons and bear witness to Darwin Award winners, a Florida Man doing Florida Man things, or a doggo being cute.

The second trend? Different tech platforms and social media channels allowing the cross-posting of videos. I can see TikTok videos on Twitter, embed Twitter videos on WordPress and throw YouTube stuff on Facebook.

The third trend is the COVID 19 global pandemic, which has given us 6,943 videos of Karens refusing to wear masks and acting like loons.

I’ll end on a serious note. Sure, smart phones today give all of us the power to be a roaming TV studio, and you can use that power to shoot videos of your dog playing with a baby deer. You can also use your phone to get footage that may change the national and global debate about police violence, or whether the people of Hong Kong will still have democracy and freedom.

Anybody can be a citizen journalist now. And that changes things forever.

7 reasons why music videos possess tremendous power

music video meme sound of music

This is about why lectures never work, poetry is powerful, even instrumental music can make you cry and the humble, silly music video can be one of the most devastating weapons of persuasion and change on this little rock orbiting a ginormous burning ball of nuclear fusion and fire.

1) Lectures never work

If you have a toddler, or a teenager, or are married, you are well aware of this fact.

Lectures are basically journalism, writing or speaking to inform. If your purpose is to persuade, journalism and lectures won’t do the job.

It’s common to hear, “If I just had more TIME to explain the facts, they’d understand and agree with me.”

No. The longer you stretch out a lecture or bit of journalism, the more bored and hostile your audience will become. Because structurally, writing and speaking to inform is a horrible format for anything of length and not designed to persuade at all. (Related: Why the Inverted Pyramid must DIE) Continue reading “7 reasons why music videos possess tremendous power”