The sweetness of WHEN I TASTE TEQUILA by Dan + Shay

Most music videos are meh, and I say that as a huge fan of music and music videos who grew up watching this thing we called MTV, back when it played music videos instead of insipid reality shows.

It’s hard to find videos that truly stand out, ones that I remember and want to watch again. Even if I love the song itself.

It’s doubly tough for a country music video to hit me, for I do not speak twang. 

So when I heard this song on the radio, it was a nice surprise. Then I saw the video, which is really a short film. Oh my.

Take a peek.

Haunting, isn’t it?

What stands out are the shots. Just beautiful cinematography, scenes I want to linger over. The acting is spot-on and the musicians make the smart choice of staying in the background.

What makes it truly work is telling an actual story with a beginning, middle and end. 

There are all kinds of music videos that look impressive, paired with good songs. 30 Seconds to Mars is the king of these videos, with Jared Leto having the massive advantage of being a star actor who knows how to stage and shoot film. But you don’t see complete stories very often. You see themes and ideas, but not stories where people are in conflict and make decisions.

This music videos is full of conflict and choices. It’s a sweet love story, and it fills in missing pieces you don’t see in the lyrics (below).

Great job, Dan + Shay–I’m happy to have stumbled onto this.

WHEN I TASTE TEQUILA

I can still shut down a party
I can hang with anybody
I can drink whiskey and red wine
Champagne all night
Little Scotch on the rocks and I’m fine, I’m fine
 
But when I taste tequila, baby I still see ya
Cutting up the floor in a sorority t-shirt
The same one you wore when we were
Sky high in Colorado, your lips pressed against the bottle
Swearing on a bible, baby, I’d never leave ya
I remember how bad I need ya, when I taste Tequila
When I taste Tequila
 
I can kiss somebody brand new 
And not even think about you
I can show up to the same bar
Hear the same songs in my car
Baby, your memory, it only hits me this hard
 
When I taste Tequila, baby I still see ya
Cutting up the floor in a sorority t-shirt
The same one you wore when we were
Sky high in Colorado, your lips pressed against the bottle
Swearing on a bible, baby, I’d never leave ya
I remember how bad I need ya, when I taste Tequila
When I taste Tequila
 
I ain’t even drunk, I ain’t even drunk
And I’m thinking
How I need your love, how I need your love
Yeah, it sinks in
 
When I taste Tequila, baby I still see ya
Sorority t-shirt, the same one you wore when we were
Sky high in Colorado, your lips pressed against the bottle
Swearing on a bible, baby, I’d never leave ya
I remember how bad I need ya, when I taste Tequila
When I taste Tequila
When I taste Tequila
When I taste Tequila

The Red Pen of Doom analyzes I WANT YOU TO WANT ME by Cheap Trick

As part of my ongoing mission to explore all music, and go where MTV no longer goes anymore, here’s another video: I WANT YOU TO WANT ME by Cheap Trick.

Why show this old thing from 1879 or whatever, when they had to plug their guitars into steam engines?

Three reasons why:

IT.

IS.

AWESOME.

This is a case where simple and repetitive works, because there’s a nice little pattern here with the words: “I want you to want me. I need you to need me.” And so forth. Nothing fancy. Nothing complicated. But it is inspired, and it’s the kind of song a moderately talented punk band could learn to play, you know, the kind of band that knows four chords and forgets two of them in the middle of the show after they finish off two bottles of cheap vodka.

So in that way, this thing is genius. You don’t need a degree in music to play it. You don’t need a great voice to sing it. It’s the perfect cover song, which is why so many other bands have covered it.

Also, it’s one of the few songs that sounds good live versus all auto-tuned and cleaned up in the studio. A gritty garage band can play it and fudge notes without ruining the thing.

You — yes, you — could probably do a decent job singing this thing at a karaoke bar, even if you are TOO DRUNK TO SPELL KARAOKE.

Bottom line: a simple, study, lovable song. A punk-rock deal with interesting twists in the lyrics.

I like it, I love it, I want some more of it.

;

Special bonus: my favorite cover of I WANT YOU TO WANT ME by Letters to Cleo. (This cover doesn’t have a music video. Somebody made one with scenes from the show CHUCK, and they did alright. Here you go.)

 

The lyrics are way, way below, just for fun. Straight-forward stuff – no need to dissect or improve these. They’re perfect. 

I WANT YOU TO WANT ME

Written by Rick Nielsen
Performed by Cheap Trick

I want you to want me.
I need you to need me.
I’d love you to love me.
I’m beggin’ you to beg me.
I want you to want me.
I need you to need me.
I’d love you to love me.

I’ll shine up my old brown shoes.
I’ll put on a brand new shirt
I’ll get home early from work
if you say that you love me.

Didn’t I, didn’t I, didn’t I,
see you cryin’ (cryin, cryin’).
Oh, Didn’t I, didn’t I, didn’t I,
see you cryin’ (cryin, cryin’)
Feelin’ all alone without a friend
you know you feel like dyin’ (dyin’, dyin’).
Oh, didn’t I, didn’t I, didn’t I,
see you cryin’ (cryin’, cryin’).

I want you to want me.
I need you to need me.
I’d love you to love me.
I’m beggin’ you to beg me.
I’ll shine up my old brown shoes.
I’ll put on a brand new shirt
I’ll get home early from work
if you say that you love me.

Didn’t I, didn’t I, didn’t I,
see you cryin’ (cryin, cryin’).
Oh, Didn’t I, didn’t I, didn’t I,
see you cryin’ (cryin, cryin’)
Feelin’ all alone without a friend
you know you feel like dyin’ (dyin’, dyin’).
Oh, didn’t I, didn’t I, didn’t I,
see you cryin’ (cryin’, cryin’).
Feelin’ all alone without a friend
you know you feel like dyin’ (dyin’, dyin’).
Oh, didn’t I, didn’t I, didn’t I,
see you cryin’ (cryin’, cryin’).
Feelin’ all alone without a friend
you know you feel like dyin’ (dyin’, dyin’).
Oh, didn’t I, didn’t I, didn’t I,
see you cryin’ (cryin’, cryin’).

I want you to want me.
I need you to need me.
I’d love you to love me.
I’m beggin’ you to beg me.

A Tour De Force of ’80s Videos

If you were breathing during the ’80s, you will remember these songs and videos. If you weren’t alive, use this chance to learn about the songs coming to Classic Rock stations after they get done with their rotation of ’60s folk and ’70s disco-funk.

You may recognize some tunes from this thing they used to call the radio, which plays random songs and ads you don’t control, no matter how many buttons you push, though you could use these things called telephones to call the DJ to request a song, win prizes or try to get on live air to say something horrible, clever or horribly clever.

This era is actually important, in a musical sense, because ’80s rock and pop stars were the first to deal with music videos and MTV, so they broke a lot of ground in terms of visuals. It’s hard to go from “here’s some live footage of a concert” to “which Hollywood director should we hire for our $3 million shebang that *might* hold a candle to Thriller?”

Check it out:

The clip from Top Gun still cracks me up. How did we ever think that movie was cool?

Writing insights revealed by country twang

country music

Usually, I take a music video and dissect the lyrics to look for writing insights, which is interesting and fun.

Click with your mousity mouse to see what I did to the music video and lyrics for ELECTRIC AVENUE, because it is not only fun, but educational.

Then go see what I did with Vanilla Ice and ICE, ICE BABY.

OK. Now we get all serious. Because I am using the lyrics to a country song, and I’m not making fun of it, despite my severe twang allergy.

Good music — and good writing — have the same patterns. Songs start slow, build up, bridge to  the chorus, return to the melody and build to a crescendo. They bring the audience on a journey.

The greatest guitarist in the world would bore you into a coma if he repeated the same riffs.

Variety is good.

Repetition can be powerfully boring, or powerfully good, depending on how you use it. If you do use repetition, it must have a purpose.

Country songs like this are great study for writers. Why? Not because they’re all sad songs where your pickup truck died, your wife left you for your best friend and your dog hates you. They’re useful because country songs tell a story in about 200 words, a story you can understand and dissect. I can point out the setups and payoffs. You can see the heroes and villains, the reversals and the climax.

By contrast, most pop songs feature lyrics that don’t have any real structure or story. 

Also, you can hear and understand country lyrics without a cheat sheet.

Three other good examples of country songs with great lyrics and minimal twang, if you are also allergic like me: LOVE STORY by Taylor Swift, Traveling Soldier by the Dixie Chicks and damn near anything by Lady Antebellum, who are flipping brilliant.

No matter what you write–novels or newspaper stories, screenplays or speeches–it’s worth remembering that writing needs to be like music. You need an interesting intro, a melody, a chorus and a crescendo. You need variety AND repetition.

So: watch this cheesy home-made music video. Listen to the lyrics, and read them on your magical screen that shows you words and moving pictures from anywhere on the planet.

See how Bucky the Covington has clear setups and payoff, and how he cleverly, and beautifully, uses repetition with a purpose.

The words in the chorus change slightly each time, yet the meaning is quite different. And while the writing itself is a tad clunky, my God, the structure, it is glorious. My only wish is that I owned a cowboy hat so I could take it off and salute you, Bucky.

I’LL WALK by Bucky Covington

We were 18, it was prom night.

We had our first big fight.

She said, Pull this car over.

I did and then I told her, I don’t know what you are crying for.

I grabbed her hand, as she reached for the door.

She said …

I’ll walk.

Let go of my hand.

Right now I’m hurt, and you don’t understand.

So just be quiet.

And later we will talk.

Just leave, don’t worry.

I’ll walk.

It was a dark night, a black dress.

Driver never saw her, around the bend.

I never will forget the call,

or driving to the hospital,

when they told me her legs still wouldn’t move.

I cried, when I walked into her room.

She said …

I’ll walk.

Please come and hold my hand.

Right now I’m hurt, and I don’t understand.

Lets just be quiet, and later we can talk.

Please stay, don’t worry.

I’ll walk.

I held her hand through everything.

The weeks and months of therapy.

And I held her hand and asked her to be my bride.

She’s dreamed from a little girl,

to have her daddy bring her down the isle.

So from her wheelchair, she looks up to him and smiles.

And says …

I’ll walk.

Please hold my hand.

I know that this will hurt, I know you understand.

Please daddy don’t cry.

This is already hard.

Let’s go, don’t worry.

I’ll walk.

Writing insights revealed by country twang

country music

Usually, I take a music video and dissect the lyrics to look for writing insights, which is interesting and fun.

Click with your mousity mouse to see what I did to the music video and lyrics for ELECTRIC AVENUE, because it is not only fun, but educational.

Then go see what I did with Vanilla Ice and ICE, ICE BABY.

OK. Now we get all serious. Because I am using the lyrics to a country song, and I’m not making fun of it, despite my severe twang allergy.

Good music — and good writing — have the same patterns. Songs start slow, build up, bridge to  the chorus, return to the melody and build to a crescendo. They bring the audience on a journey.

The greatest guitarist in the world would bore you into a coma if he repeated the same riffs.

Variety is good.

Repetition can be powerfully boring, or powerfully good, depending on how you use it. If you do use repetition, it must have a purpose.

Country songs like this are great study for writers. Why? Not because they’re all sad songs where your pickup truck died, your wife left you for your best friend and your dog hates you. They’re useful because country songs tell a story in about 200 words, a story you can understand and dissect. I can point out the setups and payoffs. You can see the heroes and villains, the reversals and the climax.

By contrast, most pop songs feature lyrics that don’t have any real structure or story. 

Also, you can hear and understand country lyrics without a cheat sheet.

Three other good examples of country songs with great lyrics and minimal twang, if you are also allergic like me: LOVE STORY by Taylor Swift, Traveling Soldier by the Dixie Chicks and damn near anything by Lady Antebellum, who are flipping brilliant.

No matter what you write–novels or newspaper stories, screenplays or speeches–it’s worth remembering that writing needs to be like music. You need an interesting intro, a melody, a chorus and a crescendo. You need variety AND repetition.

So: watch this cheesy home-made music video. Listen to the lyrics, and read them on your magical screen that shows you words and moving pictures from anywhere on the planet.

See how Bucky the Covington has clear setups and payoff, and how he cleverly, and beautifully, uses repetition with a purpose.

The words in the chorus change slightly each time, yet the meaning is quite different. And while the writing itself is a tad clunky, my God, the structure, it is glorious. My only wish is that I owned a cowboy hat so I could take it off and salute you, Bucky.

I’LL WALK by Bucky Covington

We were 18, it was prom night.

We had our first big fight.

She said, Pull this car over.

I did and then I told her, I don’t know what you are crying for.

I grabbed her hand, as she reached for the door.

She said …

I’ll walk.

Let go of my hand.

Right now I’m hurt, and you don’t understand.

So just be quiet.

And later we will talk.

Just leave, don’t worry.

I’ll walk.

It was a dark night, a black dress.

Driver never saw her, around the bend.

I never will forget the call,

or driving to the hospital,

when they told me her legs still wouldn’t move.

I cried, when I walked into her room.

She said …

I’ll walk.

Please come and hold my hand.

Right now I’m hurt, and I don’t understand.

Lets just be quiet, and later we can talk.

Please stay, don’t worry.

I’ll walk.

I held her hand through everything.

The weeks and months of therapy.

And I held her hand and asked her to be my bride.

She’s dreamed from a little girl,

to have her daddy bring her down the isle.

So from her wheelchair, she looks up to him and smiles.

And says …

I’ll walk.

Please hold my hand.

I know that this will hurt, I know you understand.

Please daddy don’t cry.

This is already hard.

Let’s go, don’t worry.

I’ll walk.

Clean Bandit makes a clean getaway with SOLO

Here we go: a music video done right.

There’s a story that (a) makes sense and (b) fits the lyrics.

We’ve got funky, Weird Science effects and skateboarding tricks that are actually cool and doable by normal people. And it all works together in a package that fits the song.

I truly like this video. They’re not desperately trying to be deep, awards or boost the ego of band members. This video is meant to be a good time, and it gets that job done.

Great job, Clean Bandit and Demi Levato–I’d love to see more like this.

Battle of the Trippy Music Videos: GOD IS A WOMAN versus MINE

Ariana Grande possesses an illegal amount of talent.

If you’ve seen her on SNL, Jimmy Fallon or at awards shows, you know she can imitate everybody from Whitney Houston to Celine Dion to Britney Spears.

It. Is. Uncanny.

Her music videos tend to be creative, too. Good on her.

GOD IS A WOMAN may be peak Ariana so far.

This video is a spectacle, with trippy visuals and interesting effects. Every time you watch it, you see something new.

Compare that with MINE by Bazzi, an equally trippy music video in an entirely different style.

Note: there are some bad words in Bazzi’s video. Don’t play this at work with your speakers cranked up to 11, though that’s a pretty safe thing to say about just about every pop song today.

I bet Ariana’s video cost a lot more than Bazzi’s, and it’s definitely more ambitious and slicker. You get the sense a giant Hollywood production crew worked for a month on Ariana’s, where this dude you knew in college who’s good with AfterEffects went to town on Bazzi’s video.

However, Bazzi wins this round. With the GOD IS A WOMAN video, I’m fully aware of how slick and perfect everything is, which makes me want to find flaws.

MINE is gritty and raw, which lets you enjoy the details without wondering if they cost more than the Gross Domestic Product of Paraguay.

VERDICT: People rightfully like the message and spectacle of GOD IS A WOMAN, which is genuinely good. But the underdog, Bazzi, does her one better. Give us more like this, Bazzi.

Video

FROM DUSK TILL DAWN is a mini-movie masterpiece by Zayn and Sia

Why is this so good?

First, it looks amazing, and could easily pass for bits of a real noir movie, a dark mystery.

Yet what really hits me is how brilliantly this video uses minimalism.

There’s no needless exposition. In fact, the only real dialogue comes in a short interrogation scene, and it doesn’t get into much detail.

This is a huge strength. Trying to give all of these characters names and motivations that you’ll remember in a little music video is like ice skating uphill.

We don’t need to know the names of the man and the woman with the briefcases, the cops trying to bust them or the bad guys looking to steal the briefcase. There’s no real need to know exactly what’s in the second briefcase, how our heroes obtained it or what’s inside.

Making the briefcase a true MacGuffin adds to the mystery and actually helps the story. Not knowing any names or backstories also makes you more curious about them.

VERDICT: There’s a fine line between (a) keeping enough secrets from your audience to make them curious and (b) confusing your audience with events and characters that make no sense. FROM DUSK TILL DAWN nails it. The story works, and moves fast, without any stray exposition.

Don’t try to understand PSYCHO by Post Malone—just enjoy the trip

Listen: Everyone should check out PSYCHO by Post Malone, which if you come at tabula rosa seems like a warning that we’ll need tanks and flamethrowers to survive the dystopian hell after the reign the last president of the United States, former NBA all-star Karl Malone.

Have a listen and a look:

There’s a weird thing about music videos of all genres, whether it’s country, rap, pop, rock or Pop Rocks, and that one weird thing is this: Just be different.

If you spend 2.1 bazillion dollars and hire a Hollywood director to make a high-production video that’s JUST LIKE ALL THE OTHERS, then congratulations, you’ve wasted 2.1 bazillion dollars.

Because nobody aside from your hardcore fans will love it, or even see the thing. Risk nothing, gain nothing.

You can see this mistake happen again and again by big-name stars who forget how they got there by being scrappy, edgy and different, with songs that actually tell stories and/or try to say something. They start making songs, music videos and entire albums about the most interesting subject in the world: themselves. (See West, Kanye and Swift, Taylor.)

Which brings us to Post Malone and PSYCHO, which isn’t perfect—but at least it’s different.

Though I’m a huge fan of Mad Max movies, zombie movies and dystopian fun in general, there’s no real connection between the lyrics of the song and this imagery. And those lyrics are fine. They’re not hard to decipher, or worth interpreting and dissecting like the only good song Vanilla Ice ever did (ICE, ICE, BABY) or the first music video I can remember, back when MTV actually played music videos (ELECTRIC AVENUE by Eddie Grant). This is simply a good song.

ICE, ICE BABY as interpreted by the Red Pen of Doom

ELECTRIC AVENUE by Eddie Grant

Fitness Tips for the Apocalypse: Chapter 1—You’re Doing It Wrong

As for the video, I have no idea who the little girl is, why Post Malone is looking for her or why the animatronic wolves are just hanging around instead of munching on every human they see. Maybe they spent the budget renting tanks and didn’t have enough left to get the mutant wolves to move around.

Saying this video looks good but doesn’t make a lot of sense, sound on or off, is a valid critique.

HOWEVER: None of that matters.

Not one bit.

First, because the song is so freaking good. Seriously. Post Malone is always a good listen, on this track and his other work. Just solid.

Second, the fact that the imagery doesn’t fit the lyrics doesn’t affect your enjoyment. Sure, this thing isn’t It’s not meaningful, deep or transcendent. This video won’t become a cult classic. And you don’t care, because PSYCHO is interesting and well-shot. It’s the music video equivalent of a summer B movie: not gonna win any awards, but you’ve got a bag of $11 popcorn, the bass is loud and you’re gonna have a good time.

VERDICT: Post Malone is clearly talented, and he used a good director and film crew to make this. I’d love to see what he could do if he put all the pieces together and told a real story that matched his words.

Kygo and Selena Gomez bring it with IT AIN’T ME

As I drive MANY MILES each day, and listen to this thing they used to call the radios, it’s like a blind taste-test for music. You usually don’t know the name of the singer or band, so your reactions are honest.

My reaction to this song on the radio was “play that again.” Put a gun to my head and I would’ve sworn this was some kind of European electro-dance thing, and the singer was maybe somebody like Ellie Goulding.

So it was a shock to learn Selena Gomez sings it. It’s a cut off the new album by Kygo, a Norwegian musical genius.

Let’s take apart why the video works so well with the song.

You care, right away

The trouble with most of music videos is there’s no attempt at making us feel, because the musicians are too busy trying to look cool, tough, rich and/or glamorous while singing about themselves. Nothing is really at stake and there’s no story told, so there’s no reason for the audience to care. It’s just a song, no matter how much gets spent on directors, dancers and the set.

This video has two characters you can relate two, right off, and an actual story with real stakes. You feel bad for this young man in a coma after the motorcycle crash, and you sympathize with the young woman sticking by his side at the hospital. You want him to be OK and for them to be together again.

The inner POV is trippy and beautiful

Loved it when the video switches to the point of view of the man in a coma.

They got truly creative with what it might be like to be trapped in your own body, aware but not awake. The lighting and effects are creative and well done. Impressive.

Genuine setups and payoffs leading to a beautiful ending

There’s a real sense of joy when she starts dancing and puts the headphones on her boyfriend. There’s a contagious sense of joy when she dances in spite of the situation. You can see in his inner POV that he hears the music, that he’s dancing, too, giving you hope that maybe he’ll make it and wake up.

It’s a great bit if storytelling with song that builds up to a classic closing image of him opening his eyes.

 

One final note about the costumes: this is the opposite of most videos, where singers try to show off insane outfits or as much skin as possible. They use crazy costumes for the inner POV sequences, which fits, then everyday outfits for the real life scenes. I was far more impressed with the simple joy of a singer rocking out in T-shirt and jeans, in this video, than all fancy choreography, skimpy costumes and backup dancers you find in other videos. Well done.

Verdict:

A creative music video with a great song and an actual story with a beginning, middle and end. The dream sequences are a special bonus.

TL;DR: I have seen many, many music videos, and this one is special. 10/10 would watch again.