FROM DUSK TILL DAWN is a mini-movie masterpiece by Zayn and Sia

Why is this so good?

First, it looks amazing, and could easily pass for bits of a real noir movie, a dark mystery.

Yet what really hits me is how brilliantly this video uses minimalism.

There’s no needless exposition. In fact, the only real dialogue comes in a short interrogation scene, and it doesn’t get into much detail.

This is a huge strength. Trying to give all of these characters names and motivations that you’ll remember in a little music video is like ice skating uphill.

We don’t need to know the names of the man and the woman with the briefcases, the cops trying to bust them or the bad guys looking to steal the briefcase. There’s no real need to know exactly what’s in the second briefcase, how our heroes obtained it or what’s inside.

Making the briefcase a true MacGuffin adds to the mystery and actually helps the story. Not knowing any names or backstories also makes you more curious about them.

VERDICT: There’s a fine line between (a) keeping enough secrets from your audience to make them curious and (b) confusing your audience with events and characters that make no sense. FROM DUSK TILL DAWN nails it. The story works, and moves fast, without any stray exposition.

Why TITANIUM by David Guetta + Sia is a hidden gem

music video meme sound of music

Do you remember this song, maybe on the radio?

A good little song, long before Sia went wild with CHANDELIAR and the little dancing girl who looks like an extra from BLADE RUNNER.

So this music video isn’t famous at all. Yet it should be.

It’s a short film with an actual plot and production values. They don’t do the usual trick of “let’s show the lead singer and the band 16 times, interrupting the thin story.” Not even once.

This little snippet of film could be the hook for an X-Men movie, with a lead character everybody can relate to and an actual plot.