Music videos are common, and have been done so many time, it’s hard to do anything truly different or interesting.
The Beastie Boys played cheesy cops with giant mustaches in SABOTAGE, which is classic. But 99 percent of other music videos are rock stars preening, divas dancing, boy bands prancing or soulful singers looking all pouty and depressed with their guitar.
CLARITY by Zedd has guts and ambition. They shot footage other than the lead singer wailing and the guitarist thrashing. The film looks interesting, like it could be part of a movie — I wanted to see more of what they did out in the desert and the streets.
Well done, German euro-rockers.