Listen: I’ve grown up watching music videos, and have seen them evolve and branch out.
There are dance videos, art-house cray cray, stadium rockers, short films, low-rent masterpieces and high-budget flops.
This video is nearly flawless.
There’s a real story in here, character arcs, a theme of the working class versus the decadent rich–and great dancing at the end.
Most music videos will shoot for maybe one of those things and roll with it from start to finish. All story, all theme, all dancing.
I really like how the director put all the ingredients together without overdoing any one thing.
The acid test for a music video, book, or movie is simple: Do you want more?
I’ve replayed this a dozen times in the last week and it hasn’t gotten old once.
Love it. Give us moar moar MOAR.