3 ways to change the digital world FOREVER

media strategy saturday meme

It is official: social media now dominates the Series of Tubes.

Every year, these smart people produce a slick video about the interwebs, and this year’s video is especially good and interesting.

Now, having filled your brain with facts and numbers and industrial euro-pop dance music, WHAT DO WE DO?

Simple. We change the world.

Change # 1: One Contact Thing to rule them all

So you’ve got contacts in your gmail at home and Outlook at work, Twitter lists of followers and all kinds of Facebook friends, Tumblr buddies and Pinterest pals and a dozen other things.

It is an unholy mess.

Blessed be the app that gives us One Contact Thing, a single shebang with the magical powers to organize all your contacts, from all those stupid platforms, in one tidy place. The power will be unthinkable.

This means ending the nonsense about Instagram not talking to Twitter because she saw him flirting with Google or whatever. And yes, we need it to be easy and quick and on our phones. Because I’m not firing up the PC every time I need to look up a phone number or Twitter handle.

Whoever does this first — Apple, Google, Microsoft, some dude in his basement coding the app in his pajamas — will rule the interwebs forever and ever.

Change # 2: Obliterate voice mail and switch to texting

Am I saying we should take voice mail behind the barn and shoot it? No. I’m saying take it behind the barn, hang it, set it on fire, THEN shoot it.

Nobody likes voice mail. Nobody.

Don’t call my cell phone and make me dial up voice mail, punch in a password I keep forgetting, then listen for two minutes. Especially when 99.99 percent of all voice mail messages are things you can sum up in a short text like, “Phone tag, you’re it” or “Pick up some milk, yo” or “I’m a reclusive billionaire with $400 million sitting around, and instead of handing it to Karl Rove, who I wouldn’t trust at this point to run a successful race for student body president at Willapa Valley Junior High, I’d like some return on my investment.”

Send a text, people. College kids these days don’t even use email anymore. They think email is so 1994.

If it’s too complicated for a text, send an email.

If you really hate me, send a voice mail. Make it long. Don’t leave your number or email — assume that I’ve memorized it. And then when I call back, make sure you don’t answer your phone so I can start the whole thing rolling with a voice mail of my own.

Therefore, we will nuke voice mail from orbit, and the world will rejoice.

Change # 3: Real photos, good bios and no anonymous trolls

Twitter, Facebook and every other social media shebang is full of photos and bios of people that may be human, and might be young or old, male or female, con artist or genius.

You can’t tell, though, because (a) their profile photo is a shot of a cat, Yoda holding a lightsaber or a pile of leaves, (b) their Twittter handle is @jkringer392 and (c) their bio is a train wreck of obscure references to Star Trek fan fiction and such. I have seen all of these things and more. Who will pay for my therapy?

Related post: 30 achy breaky Twitter mistakeys

There are plenty of places for anonymous folks to say whatever they like. Sites like reddit will always be around. Have at it.

HOWEVER: papers of news, TV stations and serious blogs need to stop feeding the trolls by letting TrailerParkNinja and TexasMustSecede2016! dominate the comment sections with anonymous spam and hateful, nonsense. So let’s cut back on that by requiring commenters to use real photos and bios. Want to spew? Go spew in Anonymous Land.

If you’re going to be on the Series of Tubes, and want to be taken Seriously, you need a Serious photo — of you, not your cat — and a real bio. Period.

Long ago, only famous people needed public relations folks, who made sure actors, authors and other celebrities had good mug shots and nice bios. Today, everybody is online. Your photo, bio and name are what people see first. But average people don’t have a publicist. They’re flying in the dark with a blindfold, and yeah, it shows.  

Wonder why you aren’t getting many followers on Twitter or hits to your blog? Take a look at your photo and bio.

Trying to get a job / book deal / punk rock music contract? Take a hard look at what people see, in the first five seconds, when they check you out on Twitter and the Book of Face and such.

People don’t make a decision about you after reading your short stories or listening to three mp3s of sample songs on your blog. They glance at your photo and decide, in half a second, whether to interact with you or never give you a second thought. They do this all the time, in a hurry. Ten people just followed you on Twitter, and you follow back or not, clicking away with your mousity mouse, no-no-yes-no-yes-yes-no. You don’t ponder these decisions, right? Bam. So make it easy on people by taking it seriously. I’m talking to you, Miss Duckface, who shot your profile photo in the bathroom mirror using an iPhone.

People need a place –a Profile Doctor–to get easy and quick help with this sort of thing, without putting a public relations firm on retainer.

5 ways to make blog posts GO ALL VIRAL

There is no guaranteed method, no secret way, to make a blog post that causes the Series of Tubes to explode.

Anybody who says otherwise is a lying liar full of lying liaosity.

Because this is an art, not a science.

HOWEVER: There are things that are smart, and give you a chance.

yoda after the death star blows up
If your magical blog post causes the Series of Tubes to blow up like a Death Star orbiting the second moon of Yavin, then Yoda will celebrate by dropping it like it’s hot.

5) Swing for the fences

If all your blog posts are kinda the same — the same topic, the same length, the same tone — it’s a good bet none of them will ever magically shock the world.

Learn from PETA, which gets gobs and gobs of free ink and airtime by trying bold, crazy PR stunts.

Most of them fail. Sometimes, they get a little bad press for a stunt gone wrong.

But they keep swinging for the fences, because there is no real penalty for swinging and missing.

People only really pay attention when you hit that towering home run.

So PETA does the opposite of most non-profits, companies, politicians, authors, actors and would-be Famous Peoples: they don’t (a) craft a strategy full of bunts and singles, (b) assume all those bunts and singles will work 100 percent of the time, then (c) freak out when things don’t work out exactly according to the plan and (d) yell at their publicist for all those failures.

PETA knows most swings of the bat will miss. They’re smart about it. They don’t whine or cry in their IPA’s after hours, asking God why nobody prints their press releases. They swing hard. They know missing is part of the game. And they keep on swinging, knowing that all it takes is one solid smack of the bat to get their message through in newspapers, radio and TV around the world.

I did a bunch of posts examining how PETA and other folks do publicity right. Read them. It’ll make you rethink playing small ball.

4) Start with a killer photo

Words are great. I adore words, and I bet you do, too.

Treating photos as an afterthought, though, is crazy.

Because images are more powerful than words. They tap directly into a primal part of our brain and work all kinds of magic, bam, faster than you know it, all while your brain is still processing the first few words of the headline and such.

Every post should have one killer image.

Every post.

Snag a shot from flickr or morguefile. Snap away with your iPhone or Droid — or, if you’re lucky enough to have one, a Nikon of Infinite Beauty.

Use one of the online meme generators (they are legion) to add words to a fresh meme.

Better yet, find a photo and start an entirely new meme.

What if I told you ... how to get to Sesame Street?
Make your own meme already. DO IT NOW.

3) Embrace viral networks

Everybody basically has a blog, a Facebook page and uses Twitter — that’s pretty standard.

Hear me now and believe me later in the week: that won’t help you go viral.

Blogs just sit there, really. Nobody except your subscribers will realize you’ve got a new post.

The Book of Face is social networking, not social media. Same with Twitter.

They aren’t designed, really, for things to go viral. Are they better than a kick in the head? Yeah.

For a blog post to really go viral, you need it to make noise on Pinterest or Reddit, Digg or Stumbleupon — those sorts of sites.

Because lumping all these sites under the term “social media” is stupid.

whuh?
What? Social networking and social media are not the same thing?

There’s social networking, where you make new friends and talk smack with those friends.

There’s social media, which sort of works as an alternative to mass media (papers of news, radio, TV) — but not really.

And then there are viral networks.

To make a blog post go viral, people who use viral networks must (a) see your post and (b) share it.

That means putting the right sharing buttons on each post.

It means joining a few of those viral networks to see how they work.

And it means using those networks to push sharing buttons on stuff your friends post, not just your own stuff.

This is where a killer photo comes in handy. Pinterest and other viral networks are incredibly visual. If your post doesn’t have an image, it’s basically impossible to post on many viral networks. Even if they let you post, I don’t suggest doing it. Because a photo is key.

2) Use the video, Luke

Moving pictures are even BETTER than regular old pictures, which are better than words.

Here. I’ll make it all simple with logic and such:

Video > Photos > Words

Find short clips on YouTube that illustrate your point.

Snag animated gifs that are related, and funny, and not gross or pervy.

Techno Viking does not listen to the prayers of men, or bloggers. He only wants to dance, and to crush his enemies, then dance a little more.
Techno Viking does not listen to the prayers of men, or bloggers. He only wants to dance, and to crush his enemies, then dance a little more.

There is no shortage of video clips and gifs. I am constantly amazed by the creativity of peoples on the Series of Tubes, and I tip my hat to them. You make me laugh, and learn things, because video is the most primal way of reaching people.

1) Wrap it all up with a head-turning headline

The Greatest Blog Post in the History of the Blogosphere won’t matter if your headline is something like “What I wrote this morning, after I had some Cocoa Puffs”

Give your post a great headline. How?

Bottom line, you want the headline to create interest by (a) raising interesting questions about (b) stuff people already care about, and I have to say  (c) if your blog is a thinly disguised diary, and eliminating the words “I” and “me” would cause the word counts of all your posts to drop by 20 percent, then yeah, that stuff isn’t really interesting or what people care about. Don’t do it.

Interesting questions include anything primal: life and death, love affairs and disasters, monsters and myths.

Stuff people already care about include books and movies, music and plays, stupid reality TV shows, politics, news, art, photography, stupid reality TV shows about celebrities and anything funny.

So what’s a good killer headline? Here are a few:

  • Top 10 things to do before Comet 1948A destroys Earth
  • Why JAWS and FATAL ATTRACTION are the same flipping story
  • If the Bachelor and Bachelorette are 0 for 40-whatever on engagements and marriages, is all hope for love lost — or is reality TV just an empty wasteland of vacuous, fame-chasing idiots?

Now, I’m kidding with that last headline. Bit too long.

On the other hand, it is unusual and would stand out. Bet you if I wrote a post with exactly that headline, it might make a splash. That last hed (journalism slang alert!) happily swings for the fences.

So don’t worry about missing, and don’t place all your bets on some golden post.

Swing hard.

Swing often.

Swing true.

Because every time you shoot for something bold and spectacular, even if you fail, you’ll get better at it. And you won’t learn how to hit home runs if all you do is aim for bunts and singles.