A big part of it has to be the actual talent on screen.
I’m not kidding. There’s wasted potential all over the place: the singer is obviously a pro, and it’s not his first rodeo. He’s smooth and good and the song isn’t terrible in itself.
The dancers are also clearly professionals hired to do a job, and they’ve rehearsed this thing. We’re not talking about an amateur singer who bribed in his cousin to shoot the thing on his camcorder while some neighbors dressed up and pretended to be backup dancers. Check out the costumes–they put time and money into this.
Topping it off: there’s some serious 1978 version of green screen special effects happening in the background during most of this video, and I can’t think of one use of the green screen thing that didn’t make things intensely weird.
So if you heard this song on the radio, now or back in 1978, you wouldn’t think much about it. Good voice, decent song.
It’s the visuals of this video that make it cray-cray.
My favorite is how the dancers really get into pretending to be a bird before they hopped on their bird motorcycle, put on a Fonz leather jacket and truly jumped the shark by throwing one of the dancers in the air, time after time, as he flaps his wings.
Verdict: I’ve seen this thing three times and it still makes me (a) laugh, (b) cringe and (c) wonder if Georgie Dann ever got a competent director for his stuff, because I bet he’d nail it.