This is about why Flappy Bird was such a surprise hit, Taylor Swift’s newest mega-video is meh and why your favorite movies, novels and video games work when others fail.
Here’s why: audiences want something interesting, and entertaining, which means different and surprising. Yet there’s a fuzzy line between Hard and Impossible and a deadly chasm between Complex and Bizarre.
It’s like thinking, “chocolate chip cookies are yummy, so why not chocolate chip cookies with almonds, M & M’s, pecans, Oreo sprinkles, peanut butter and a Snicker’s Bar on top?”
Watch the big Taylor Swift video, BAD BLOOD, then we’ll chat.
Now, this has high production values and great costumes, and I’m sure Michael Bay watched it on an endless loop all weekend. Yet it’s not elegantly complex and entertaining. It’s a hot mess, the music video equivalent of THE EXPENDABLES, with so many random stars thrown in for cameos that I have no idea who’s who. Does it look cool? Sure. Do we care one bit? No. Not even half a bit, or a quarter bit.
Compare that to the simplicity and beauty of Iggy Azalea’s BLACK WIDOW, which is a masterpiece, paying homage to KILL BILL and flat nailing it.