The Red Pen of Doom

Conventional wisdom about writing is conventionally wrong.

Publicity shebangs that ACTUALLY WORK

For two years or whatever, I blogged three times a week about publicity, speechwriting, public relations and scandals for The New York Times’about.com.  If you are an author, actor, director, politician, … Continue reading

January 26, 2012 · 3 Comments

You’re doing it wrong: press releases and press conferences are usually Bad Ideas

For two years or whatever, I blogged three times a week about publicity, speechwriting, public relations and scandals for The New York Times’about.com.  If you are an author, actor, director, politician, … Continue reading

January 25, 2012 · 2 Comments

Top 10 Myths about Publicity and Public Relations

For two years or whatever, I blogged three times a week about publicity, speechwriting, public relations and scandals for The New York Times’ about.com. If you are an author, actor, director, politician, … Continue reading

January 21, 2012 · 8 Comments

Social media and social networking ARE NOT THE SAME THING

For two years or whatever, I blogged three times a week about publicity, speechwriting, public relations and scandals for The New York Times’ about.com. IT WAS INTERESTING. Also, I got checks every month … Continue reading

January 20, 2012 · Leave a comment

Using free ink and airtime to BUST THROUGH

Earned media — free ink and airtime — is worth a lot to reality stars like Snooki, The Situation and Kim Kardashian, who all extended their 15 minutes of fame … Continue reading

November 15, 2011 · 22 Comments

Forget the Twitter: free ink and airtime are your MOST DANGEROUS WEAPONS

Most of you are trying the same thing. Every writer, rock star and actor trying to break through is told to “Harness the powers of the internets.” Start a blog. … Continue reading

November 13, 2011 · 28 Comments

The Twitter, it is NOT for selling books

Twitter isn’t built to sell books. Or anything else. Yet if you belong to the Twitter, you see all sorts of authors pimping their books. Some do it subtly, or randomly. … Continue reading

November 8, 2011 · 155 Comments