It’s not hard to find weird music videos, mostly because (a) you can’t throw a rock on YouTube without smacking five different music vids and (b) musicians tend to play it really, really safe or truly let their freak flag fly. There’s no in-between.
This video is the good kind of weird. Watch, then let’s chat about why.
Okay, so that’s definitely something I hadn’t seen before: a music video where the heroes are a gang of ducks, getting revenge on an actual gang for their misdeeds.
And yeah, there are seventeen ways this video could’ve gone wrong. But I think it works.
They set things up properly by showing the human gang doing bad things, both to other humans and to the ducks, and the ducks starting to go into action, building up suspense. Then they paid all that off with a nice variety of surprising montage of Duck Vigilante Justice with a good sense of variety and surprise, escalating to a climax. I particularly liked the duck driver–a nice touch.
Yes, this video is definitely weird, but the risks paid off. Well done, Bingo Players.