Unlike other pop stars who find a formula and stick with it, Ed Sheeran tends to experiment with his music videos.

He’s done every sort you could think of: concert footage, ballroom dancing videos, mini-films, mini-documentaries, the works.

PHOTOGRAPH, in particular, does a beautiful job of matching up home videos from when he’s young and older. Rewatch it and you’ll spot him wearing headphones (or a pirate costume) as a young pookie and again later when he’s a teenager or adult. That took time and effort.

This latest video is interesting. Some thoughts:

1. Ed is realistically bad at boxing in the beginning, but he’s not over-acting here. Good show, and it pays off later.
2. Shocking number of tattoos. Had no idea.
3. The female lead is clearly a great athlete and, it turns out, a good actor.
4. Their meet-cute is nice, and the arc of their relationship, in just a few minutes of film, feels right. You want them to succeed as a couple.
5. Ed clearly did serious time in the gym for this and really worked at boxing. You see it in the middle to end. Well played.
6. The ending fight is goofy, but it works. And the closing image, of the woman doing a great leaping kick, rocks.

Verdict: 4 stars out of 5. Well done, start to finish.