Readers and writers need each other, and we won’t connect when there are thick, artificial walls and book covers so filled with testosterone – or estrogen – that you may as well nail up signs that say “NO GIRLS ALLOWED” or “RUN AWAY, MEN, FOR YOU ARE UNWELCOME.”
I don’t want fiction so segmented that it becomes little fiefdoms, or ghettos, with this section for men, this one for women, little kids here, gay literature over there, big kids there, lesbians here, left-handed straight white guys here and right-handed women who are into quilting and cats in this corner. I read whatever Dan Savage and David Sedaris write, though I’d never have found them if you hidden them in a gay and lesbian corner, which is a bit too near a closet.
Good writing is good writing, period.
Here’s a brief plot summary for a novel. Read it and tell me where it belongs in Barnes and Noble.
Hank is an investigator who solves murders. But he can’t stop a new serial killer, at least not officially. Because that killer is going after the employees of his wife, a prominent businesswoman. This is a case Hank can’t touch and can’t ignore. The killer knows it — and he’s getting ever closer.
All too easy, right? This is pure mystery/thriller. You put it next to Lee Child and James Patterson.
Nope. It’s a romance novel. Some stores might get wild and put it in Romantic Suspense. This is BETRAYAL IN DEATH by J.D. Robb, aka Nora Roberts. All I did was change the genders of the protag and love interest.
The initials Nora Roberts put in her pen name also tell us something. Why do female authors, even crazy famous and insanely successful ones like Nora Roberts and J.K. Rowling, have to hide behind initials?
You could say J.K. Rowling went with initials long before she got famous, out of fear a female author wouldn’t be taken as seriously writing an epic fantasy novel. I blame J.R.R. Tolkien for this trend. (Sidenote: George R.R. Martin, you’re a copycat, but I love you.)
Yet after J.K. Rowling earned enough money to buy her own planet and staff it with Brad Pitt clones, she wrote a non-Harry Potter book … using the pen name Robert Galbraith.
So even the world’s richest author, who just happens to be female, still seems to feel there’s a bias against female authors.
As a writer, a reader and a man, I think that’s sincerely screwed up.
My wife has the World’s Largest Collection of Novels, including 5.92 metric tons of Deep Literature, fantasy, romantic suspense, non-fiction, plain old romance, sci-fi — basically everything. I wrote this post after comparing the backs of her romantic suspense collection to the blurbs on the back covers of my Ginormous Horde of Mysteries and Thrillers and saying hey, these are ALL THE SAME THING.
(Related post: Why every man MUST read a romance — and every woman read a thriller)
Let’s look at two more plot summaries, one for a book that turned into a movie and another for a movie.
A poor and passionate young man falls in love with a rich young woman and gives her a sense of freedom. They soon are separated by their social differences.
Has to be a romance. Even if I switched genders, there’s no other subplot involving a presidential race or a stolen nuclear bomb. Nothing but a love story, straight up.
Nope. Didn’t switch genders or touch this summary at all. Pulled it right from the IMDB page for THE NOTEBOOK by Nicholas Sparks, who says he doesn’t write romances or even love stories. He writes literature, and his stuff belongs next to Hemingway. (Not making that up. Go ahead and google it.) And yeah, they don’t shelve his books in the romance section, because “Duh, he’s a man.”
I’ve met a ton of romance authors from this silly blog, and whether they write historical things involving men in kilts, romantic suspense or wild stuff involving Shapeshifting Dolphin-Men and the Women Who Love Them, they are united behind one core belief: a burning hatred for Nicholas Sparks. (Related post: The Red Pen of Doom guts THE NOTEBOOK)
One last shot, this time a movie:
Vanessa is beautiful, rich — and haunted by the deaths of her parents and her lover, who died during Vanessa’s secret crusade against the criminal empires tearing at the city. Now a recluse, Vanessa is jolted when a charming burglar steals her mother’s pearls while a new villain threatens the entire city. Should she open her heart up to the handsome new member of her board of directors, or should she risk everything by trusting the cunning thief in a risky battle to save the city?
Tough one. Might flip a coin here. Here’s the trailer for this movie, and yeah, all I really did was switch genders and leave out a description of the Batcave.
You might argue these are isolated cases, and that romantic suspense is a very different genre from romance, seeing how the love story is far stronger than what typically passes for a love interest in mysteries and thrillers written by male authors.
That argument is weaker than a half-cup of Folger’s Instant Decaf.
Lee Child is the kings of thrillers today. Every one of his novels has a love interest, typically the biggest character aside from the hero, a strong woman with a badge and a gun who (1) is crucial to helping Reacher beat the bad guys or (2) gets kidnapped along with Reacher, so it’s just the two of them against the idiots who made the fatal mistake of breaking our hero’s folding toothbrush.
Want to get more literary and old school? Take away the relationships and love scenes from the Easy Rawlins books and you’d cut them by two-thirds, making Walter Mosley cry. From reading every book in this series, I can say the heart of it isn’t really solving mysteries or racism back in the day, but the bromance between Easy Rawlins and his deadly best friend, Mouse.
The villains get far less attention. The latest Easy Rawlins novel has a villain showing up in the climax that I barely knew existed, and that was fine, because the real point was connecting Easy with all his friends and family one more time, especially Mouse.
You could argue all those books are written by men, and these other books, well, they’re written by women. And sure, there are women who’ve always written thrillers or mysteries and their work has always gotten shelved in the neighborhood of Lee Child and James Patterson. But not many.
The reverse is also true. There are men writing regular genre love stories novels … but hardly any use their own name, or even initials. They’re using female names.
Online, these walls fall away. Books don’t have to get shelved in only one place – you can tag them in all kinds of categories. However, I’m one of those people who likes to go to actual Stores of Books, and hold them in my hand, and buy them using pieces of paper decorated with dead presidents. Call me crazy.
There is a benefit to a few walls. There’s no point in throwing everything together and making people search for books alphabetically.
I’m saying it’s possible to go too far in the other direction, and to miss out on broader readership by making tinier and tinier niche markets, year after year, with only a few books by big-name authors marketed to everybody. Keep this up and we’ll have one tiny shelf labeled MAINSTREAM and it’ll all be authors who’ve figured out they’re so big now, they don’t even have to write the novels, because they can put their name in big letters, the co-author in little print and let the checks come in the mail. Hey, it’s not a bad gig, if you can get it, and these authors worked hard. James Patterson is a master of co-writing a zillion books and you can tell he works hard with co-authors so each book is in his signature style.
What’s crazy is how far this trend has gone, seeing how an author being dead isn’t a barrier anymore. Books by Tom Clancy and Robert Ludlum will keep haunting prime real estate of bookstores as long as lesser names are willing to cash the lesser checks.
It’s like Hollywood sequels made long after the original director and star died. Even if the book or movie is great — and Eric van Lustbader is a far better writer than Ludlum — it still feels weird. All those Tom Clancy books that Tom Clancy never wrote will, for years and years, take up a crazy amount of prime real estate at book stores. And that’s what I’m really talking about here: real estate at book stores, which is getting so Balkanized, the Balkans are going to sue for copyright infringement.
Break the mold, then set it on fire
“We’ve always done it this way” is a bad strategy. If you study breakout hits in any medium, they don’t stick to the mold. They pick that mold up, break it and set it on fire.
The first Harry Potter book was clearly aimed at kids. Look at the cover. And sure, 12-year-old boys buy books, and they see a lot of movies, and yes, Michael Bay has made 6.2 bazillion dollars with endless TRANSFORMER movies based on this demographic alone. Yet it wasn’t just 12-year-old boys who bought all those Harry Potter books.
People actually pay more attention to something out of the ordinary, as long as you don’t try to keep it caged up in its own little demographic closet.
It’s not true that men only want to read books, written by men, about young, perfect tough guys who are 6’4 billionaires. Who’s the most popular character on GAME OF THRONES, among men and women and whoever? This guy. BECAUSE HE’S AWESOME.
On paper, Peter Dinklage should get nowhere in Hollywood, while all the tall, young actors with chiseled abs should skyrocket into fame every time they’re cast into the latest action movie that costs $300 million and still bombs. Dinklage, Brian Cranston and the rest of the cast of Breaking Bad prove that actors don’t just have to look like Abercrombie and Fitch models to make it. Acting skills kinda matter.
Mike from Breaking Bad is an old man, but he’s far tougher, and more interesting to watch, than 99 percent of the perfect 20-something actors who get asked to carry movies like TRANSFORMERS 15: OPTIMUS PRIME GETS AN OIL CHANGE.
Find a wrecking ball
These days, publishers and booksellers are doing plenty of other demolition work. Every time a novel becomes a hit movie, teams of carpenters show up at Barnes and Noble to create a new section for this new genre that isn’t really new:
- Young Adult Fantasy (HARRY POTTER clones)
- Young Adult Fantasy Romance (Hey, TWILIGHT made a bazillion dollars, why not us?)
- Young Adult Dystopian Craziness (HUNGER GAMES, DIVERGENT)
Next month, it’ll be Young Adult Zombie Dystopian Coming of Age Stories in Stick Figure Graphic Novel Form, (DIARY OF A WIMPY KID meets WORLD WAR Z)
Blake Snyder was onto something with his SAVE THE CAT books, where he smashed the myth that story and genre is about setting (westerns are in the Old West! Sci-fi happens in space!). Doesn’t matter whether your protag with a badge and gun wears pants or a skirt – it’s a mystery/thriller.
Snyder broke down story into what happens and why, and how the story works. In the old, stupid model, JAWS is a horror movie, FATAL ATTRACTION is a domestic drama and ALIEN is a sci-fi film. Wrong. That’s looking at the setting instead of the story.
All three of those movies are a primitive, visceral version of the story he calls Monster in the House, which is one of the oldest tales ever. There’s a monster in the house, and either you kill the monster or it kills you.
Eating you is optional. Villain’s choice.
So this is my not-so-plaintive cry, which is different than a plaintiff’s cry, because I’m not suing anybody: I don’t care whether the story was written by a man or a woman, whether the protag is a man or a woman, straight or gay, short or tall, young or old. I don’t give a rip whether the story is set in 18th century London, present-day Seattle or a space station orbiting the seventh moon of Jupiter.
All I care about is whether the story is any damned good.
Thrill me, surprise me, make me laugh.
Bust the locks on some of these literary cages. Unshackle authors and readers from the obsolete expectation that demographics is destiny.
Set books free.
8 thoughts on “Barnes and Noble, tear down these walls”
I keep telling my library patrons “This isn’t Barnes and Noble”! My library does have some “special” collections that appeal to different readers, but it blows their mind when they have to look up a book by its author. Something really amazing happens. They often find something to read they hadn’t planned on. Making them browse by author stretches them out of their comfort zone!
Happy surprises are the best. 🙂
This is a great article Guy – there is no more annoying thing when submitting your manuscript to an agent / publisher and them insisting you suggest what ‘box’ it sits within. All the best stories straddle genres, they have to.
I wrote a fantasy novel – and during the process, I read anything but fantasy because I didn’t want it to be a clone of everything else. I haven’t finished it yet (got distracted by the current project) but I am thinking seriously about how I make sure it is part thriller, part fantasy, part humour, part satire. It has to be something that resonates with real world issues. Where would I fit it within the publishing boxes? Sort of like a fantasy, satire, thriller type thing with a dash of romance.
Wish me luck getting it read – when I get around to finishing it, which should be in the next few months.
All the best
What The juliabarrett said – it’s not just BN, it’s Amazon and everywhere and…heck, the publishers, too, since they stick some random genre label on the spine of the stupid book.
A small nit- The Spork isn’t romance, it’s litfic. Or something. If you don’t have a HEA or at least an HFN ending, it’s not romance – that’s the defining characteristic. Like a whodunit without finding out whodunit, a romance without the HEA/HFN is…not a romance.
By’eck young man ( as they say up North) tha’s got a real bee in tha bonnet abaht this. It must be a great comfort to know you’re quite right. Amazon choices left me struggling for categories for my books and in the end I had to settle for humour.( I’m not sure my readers would agree) But sticking a book in that section means anyone who likes a plot rather than jokes will ignore it and yet most of the best humorous books have a good plot behind them. ( Fair enough, maybe only my second one has a hint of a plot).
Non fiction books are stored in my library by category but all fiction by surname only..I can’t say how many good authors I found when searching for my next read and genres I might not have tried otherwise.
I’m not sure what the answer is, but clearly the current way doesn’t favour the author much.
I had no idea that I would love your wife more than you based on your description of her library 🙂 All the genre divisions in a book store are really just short hand for places to send people who like a book and want another story that moves them the same way. Amazon handles this by having the same YA book appear in literary fiction and romance categories. Waters very muddy here.
Oh so very yes. But it’s pervasive, Guy. Won’t do any good to bitch about B&N. It’s everywhere!
You, go, Guy. Now, if only Barnes & Noble would actually read your post. Oh, what a wonderful world that would be. A Eutopia of bookstores.