Why WATCH ME by Silento is simple and viral

Now, music majors and people with taste around the world will sniff that this song is far too simple and boring. Give us something complex and interesting, a song that’s less repetitive and more complex.

I agree with that criticism. It’s a very simple song and not really meant to crank up on your stereo as you’re driving around.

As a dance song, though, it’s beautifully done.

Here’s why: Continue reading “Why WATCH ME by Silento is simple and viral”

What YMCA by the Village People can teach us

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This is a classic song from the late ’70s, and it’s worth talking about for a few reasons.

First, the People of the Village prove that band members don’t need to dress the same, seeing how every other rock and punk band tries to stand out by putting on matching (a) black leather jackets and black guyliner, (b) spandex with long, permed blond locks, possibly paying homage to Heather Locklear or (c) ironic suits and ties worn with red Converse sneakers.

You don’t need to memorize the band members in the Village People because their outfits give you a handy shorthand. Plus it’s more interesting. Even KISS understands this and varied the crazy costumes and makeup enough so fans could dress as their favorite instead of throwing on a generic leather jacket and some mascara to be “you know, somebody from the Flaming Squirrels, maybe the  drummer.”

Variety is good, even when it comes to the hairstyles of boy bands, which should be banned by the Music Police.

Second, this song proves the power of third-party validation. That’s a fancy way of saying, “Hey, it’s great that every singer, actor and C-list celebrity talks smack about how great they are, yet their ethos is crazy weak when they do so, seeing how we look sideways at their sincerity and self-interest. What’s far more believable, and effective, is to praise somebody — or something — that doesn’t share your first and last name.”

Instead of singing a song where the Village People brag about how many boats they own, and how their singing is so great that we know there’s life on Mars because there are 17 different Village People superfan clubs in the southern hemisphere of that planet alone, they spend an entire song bragging on this unlikely place: your humble, local Y.

And they make it fun, and memorable. This video gave birth to a little YMCA dance of forming the letters people around the world know.