I first saw and heard Normani in LOVE LIES, which is one of the greatest music videos ever. Seriously. I’ve played it 6.2 gazillion times and am still not sick of it. Khalid and Normani nail this thing. If you haven’t seen it, check this thing out. Such a slow burn.
Then I kept hearing her on other tracks, like DANCING WITH A STRANGER with Sam Smith–just perfect.
Here’s the first song I’ve seen from her that’s completely hers. Check it out.
Most people are lucky to have nurtured one talent to a world-class level. Singing or dancing. Not both.
I think she’s got heaps of talent in singing and dancing. She reminds me a lot of Ariane Grande years ago, before she went supernova, and people knew her mostly for spot-on impressions of Celine Dion, Britney Spears, Shakira or whoever. Wait for the middle of this video where she does Christina Aguilera singing THE WHEELS ON THE BUS, which is crazysauce. I would totally buy an album of her doing covers like this.
I believe, deep in my soul, that Normani is going to take over and dominate the airwaves. Give us moar moar MOAR.
Here’s what makes WIRED FOR SOUND a masterpiece in the genre of bad music videos:
First, the song has to be genuinely bad, and it is boring and repetitive, with insipid lyrics.
Second, you want terrible production values, as in “We rented the local skating rink for $50 and only have four hours to shoot this thing, so let’s get it done.”
Third, the costumes need to absolutely pop, and these spandex unitard-things make everybody look like Teletubbies had a fling with Jane Fonda during her leggings and aerobics phase. Then they they discovered a hot tub time machine and went back to 1977 to find the nearest disco.
Which means I absolutely love this video.
Most terrible music videos are annoying, like DJ Khaled shouting his name six times while Justin Bieber tries to rap and look edgy with more tattoos. Here we go with a supercut of DJ Khaled doing his thing, saying his name in songs.
Note: Don’t confuse him with the singer Khalid, who did the brilliant LOVE LIES, one of my favorite songs and videos ever. To cleanse your palate, give this a listen.
WIRED FOR SOUND isn’t purely annoying.
This thing is so bad, it circles back to good, rewarding the viewer who rewatches it to discover new details, like anthropologists from the future wondering what specific drugs we were on and whether the different colors of spandex unitard-things denoted your cultural position and class rank.