The great thing about the Series of Tubes is that so many people are sifting through so much stuff, you’re bound to find random bits of awesomesauce. Things you would never intentionally seek out.
John Lindo is wonderfully random bit of awesomesauce, and I am happy to do a little Friendly Friday shout-out to him.
Watch this, then let’s talk about why it works, and why it went viral.
This works because there’s a massive gap between expectation and result.
As an audience, we’ve been trained to think of professional dancers as size zero models that come in male and female. They’re young, tanned and costumed. They dance with the stars, and sometimes date the stars.
John is proudly the opposite of all that. He looks like an average middle-aged dad from the suburbs and shatters your every expectation. He’s full of joy, competence and confidence. I’m not a dance expert or fan, and I’d happily watch more videos of him, and try to learn a bit from him. My wife would go nuts. If we men were crazy smart, we’d do Fight Club on Tuesdays and Thursdays, then get John to teach us to dance like this on Mondays and Wednesday while our bruises fade, then we’d surprise our wives or girlfriends on Friday nights. Continue reading “Age and size matter not — attitude is everything”