BAD GUY by Billie Eilish pulls off some neat tricks, doesn’t it?
Here’s my take on why this works so well.
Don’t know what category that folks with doctorates in music would put this in. I’m gonna call it punk-pop, because it’s not as dark and industrial as NIN, or as grungy as Nirvana, but it’s got a subversive edge in the images and lyrics.
Yet the melody and beat is radio-friendly pop. And I think that’s brilliant.
With most artists, image is everything. Pop divas work hard to look perfect at all times. Rock stars and rappers work hard to look tough. Billie isn’t trying to look tough here.
Billie’s unafraid of coming off as weird and goofy. No pop star would dance like this, or let her eyebrows go off in their own fashion directions.
She’s not going full on theater-of-the-grotesque like Marilyn Manson, but she’s letting people see her as human, which makes her far more relatable than the stars who try to maintain a perfect, photoshopped image. It’s gritty and real.
The lyrics are clever, interesting and fun.
Most pop songs have terrible boring lyrics.
I mean, I’m not a giant fan of country or rap, but by God, country lyrics tell a story every time and rappers are absolute poets with lyrics you can do dissertations on.
For a popular song all over radio and YouTube, these lyrics are a win.
It’s perfect. There’s a great intro, with Billie immediately showing she’s a real human by busting through the yellow paper wall, taking out her Invisalign and dancing in a way no boy band or diva would ever be caught dead doing.
Unlike 90 percent of music videos, the only repetition is there for a purpose. You get an echo of the beginning in the end, with reversed footage of her coming through the yellow paper wall. And in between the intro and the end, there’s a nice mix of images that fit the lyrics. It all works.
Marvel movies became famous for putting stingers after the credits. This is the first stinger ending to a music video that I can remember, and it rocks.
You’re not sure how she’s levitating at first, then the words match the video in a nice revelation. Yes!
Well done, Billie the Eilish, well done. Give us more like this!