How to raise the stakes

There are always public stakes and private stakes.

Public stakes: If the villain wins, so what? How does that affect the public at large–you, me and the good people of Cleveland?

Private stakes: If the villain wins, how does that affect individuals, typically the main characters in the story?

Bad stories are often bad because they’re out of balance, entirely focused on private stakes (soap opera) or public stakes (disaster movie with cardboard characters).

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