Have you ever heard a song on the radio and flipped out?
I don’t mean “Yeah, they were playing Swedish death metal on 107.7 and it created a Hulk-like rage in me, so I rammed my Ford Ranger into an abandoned warehouse and took a sledgehammer to all that rusty sheet metal until the cops hauled me off and put me in the drunk tank next to this dude who keeps telling me how drinking Nyquil is way better than downing Mad Dog.”
What I’m talking about is the radio comes on, and instead of madly flipping stations to find somebody playing a song that’s not by (a) Miley “Train Wreck” Cyrus, (b) a folksy rock band trying to copy Mumford and Sons or (c) Mumford and Sons, you get (d) a song so complete and perfect that you want the DJ to go nuts, lock himself in the studio and endlessly loop the thing until they meet his ransom demands for a box of Crispy Cremes, a better headset and coffee that doesn’t double as engine degreaser.
I LIKE THE WAY YOU WORK IT was that song for me this week.
Heard it on the radio. Immediately fired up the Series of Tubes and found the video. Played it. Played it again with the sound cranked up to 11. I’m playing it again RIGHT NOW.
Here’s the video, which new artists should slow down and dissect like Jon Gruden freeze-framing a fade route.
Why is this so great? Not just the excellent song. The video makes it better, sexy without crossing the line to vulgar, cool without trying to hard and funny with the little doll versions of the artists playing piano and singing.
Also, the cinematography is top-notch, whereas most music videos look like they grabbed the nearest roadie who looked semi-sober, handed him an iPhone and said, “Hit record while we prance around and lip synch.”