Why this video has ALL the secret ingredients to go crazy viral

If that little 3-minute clip didn’t make you tear up a little, nothing will.

Here’s why this video has such viral power:

Sure, it features dogs, and cats, two common ingredients for getting spread all over the interwebs.

Anyone with (a) a working phone and (b) a dog or cat can easily film the furry pookie on a given day and (c) catch them doing silly things.

Most dog and cat videos are simply that: little sketches. Cats knocking things off counters. Dogs getting the zoomies or being derps. Slapstick, the oldest and most primitive form of comedy.

The story of the Takis shelter is much deeper.

There’s an actual narrative arc, with good storytelling structure. One of the few times real life matches up with Hollywood.

In the end, it’s a story of sacrifice and redemption, starting with happenstance.

He didn’t wake up one day and decide to sell everything he owned to help dogs and cats starving in a garbage dump. This began when he randomly found one dog.

And it’s not a smooth path. Even after he gets the shelter going, the finances don’t work and he has to shut it down–until average people step up to donate, and to start adopting these animals.

This is a story about redemption, and how life is about something bigger than yourself.

And that gives is more power and beauty than your average compilation clip of ninja cats ambushing toddlers.

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