I’m an original viewer of OG MTV–which actually played music videos all the time instead of JERSEY SHORE SEASON 11: LET’S PRETEND SNOOKI AND THE SITUATION AREN’T BOTH 37 AND MARRIED, OK?.
So I take pride in knowing my weird and wonderful music videos, from the Hair Bands of the ’80s to Adam Ant and poofy shirts to Drake making roller-skating look cool again.
How could something like YOU DON’T KNOW by 702 slip past me?
It’s got everything a weird music video needs. Take a look and we’ll chat.
Taking it apart
Since I know nothing about the band 702, here’s my take:
This is one of those things that FEELS like a good idea, when you talk about it, then doesn’t work on film.
The production values are high. The space apocalypse costumes look good, like they stole them from a movie set. The music and singing is fine, and the band looks great.
Where does it get weird but go wrong?
First thing: The robotic dancing.
You can dance like a droid without looking like a dweeb. It is possible. Breakdancers have an entire branch where that’s their schtick, and there are amazing dancers out there.
The singers aren’t any good at it. They should have stuck to singing and leave the dancing to professional dancers.
Second thing: I kept getting the feeling a studio exec built this band from the ground up, trying to copy TLC, down to the haircuts. Could be completely wrong. Maybe TLC copied 702, for all I know, back in the paleolithic era. This is just the feeling I get without using any googling powers to divine the truth and it kept distracting me the whole time. Is this one trying to be Left Eye or Chili?
Third bit: This video keeps switching from robot space apocalypse to modern dresses and sets, which is confusing. Stick to one or the other.
Lastly, the storyline, whatever it is, didn’t catch my interest or make any sense.
Were the singing, dancing robot people from the space apocalypse really in any danger? Why were they being chased? The song and visuals never made me care or understand.
Weird, but not wonderfully so. Would not watch again.