DOWN ON MY LUCK by Vic Mensa is different and special

music video meme sound of music

Typically, I usually dive into the lyrics of a song, dissecting the true meaning of ELECTRIC AVENUE or parsing every line of Vanilla Ice’s unappreciated classic, ICE, ICE BABY, which was tarnished only by his lame followup song about ninja turtles and his habit of trashing sets and terrorizing TV journalists, though now Vanilla is all grown up and remodeling houses on television or whatever.

This music video by Vic the Mensa is the rare beast where the visuals are more worthy of dissecting. Check it out.

Vic does something unusual here, turning a music video into a short film where his character repeats the same scene in a nightclub again and again, with different choices and results.

If you’re a screenwriter, you’ll start throwing out RASHOMON references and point out how this is nothing like MEMENTO, since that movie reversed the order of all scenes. To get technical, this music video is more like GROUNDHOG DAY or THE EDGE OF TOMORROW, which the studios are renaming LIVE, DIE REPEAT instead of the original comic title, which is far more superior – ALL YOU NEED IS KILL.

Back to this video: This piece by Vic is far, far better than the typical music videos where (a) the lead singer looks mournful while he croons about lost love, (b) the lead singer tries to look sexy while backup dancers gyrate, or (c) random things happen in slow motion because the director thought it would be awesome to hire a bunch of art students do smash eggs on their heads and such, making the video somehow deep.

I appreciate how there are new twists every time, with the sequences lining up with Vic’s lyrics.

He avoided all the usual clichés and gave us something different. Well played.

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