The Hoff massacres HOOKED ON A FEELING

The ingredients to this do not bode well:

  1. A well-known, slightly annoying song even when it’s played correctly in trailers for GUARDIANS OF THE GALAXY
  2. David Hasselhoff
  3. Some director who just discovered green screen effects and has spent all weekend teaching himself Adobe Premiere Pro

And yes, when you mix it all together, it looks and tastes like a dumpster fire.

A love of cheesiness and a lack of singing chops hasn’t stopped the Hoff from having an actual singing career in Germany.

No one understands how or why this has happened. Rock on, Deutschland.

Bonus: a live version with backup dancers who were not paid nearly enough money to participate.

Fitness Tips for the Apocalypse: Chapter 3—Getting Around

Fitness Tips for the Apocalypse

As a huge fan of zombie, Mad Max and apocalyptic movies, I had to ask the question: what would actually be smart, cheap and sustainable?

Read the first two posts here:

Fitness Tips for the Apocalypse: Chapter 1—You’re Doing It Wrong

Fitness Tips for the Apocalypse: Chapter 2—Lone Wolf in a Bunker vs Nimble Nomad with Friends

This chapter is about traveling, which you’ll need to do since hunkering down, bunker or no bunker, is a terrible option.

Most apocalyptic and zombie movies feature some sort of vehicle—Mad Max is packed with them. Though it would look amazing to ride a Harley through the wastelands, you would only look amazing for a week or two before that bike ran out of gas or attracted dozens of enemies with its insanely loud exhaust, advertising your exact location to anyone within a half a mile.

There are serious problems with relying on any sort of vehicle, no matter how cool it looks when Tom Hardy is driving it.

Though you can count on having to walk, hike, trudge and climb, are there any decent alternatives? In the end, I found three good options.

To get there, let’s talk through the problems and solutions for getting around without zombies going nom-nom-nom as you’re trying to siphon gas from a wrecked Ford Expedition.

Problem #1: Running out of guzzleline

Any serious, long-term apocalypse would mean nobody’s filling up the local Chevron anymore. Fuel would run out within weeks.

There are complicated ways of getting around this, such as using diesel engine and making your own biodiesel. Except that’s pretty involved even today, when you can do it in the comfort of your garage and can get new parts from the local hardware store.

Making your own fuel isn’t practical when you’re trying to survive in a wasteland. Neither is setting up Bartertown just to gas up your rig. We all know how well that worked.

Solution: Whatever options we pick need to be sustainable, and preferably not rely on any sort of fuel.

Problem #2: Roads and highways will be dangerous messes

You won’t be cruising along I-5 at 70 miles an hour—wrecked and abandoned cars will clog up the roads. Smart scavengers will also use obstacles and roadblocks to ambush anyone who does drive through.

A related issue is the fact that highways generally mean civilization, which should be avoided. They’d be trouble in an apocalypse, with millions of people streaming out from big cities and crowded suburbs to look for food. Looting the Safeway is not an original idea. Everyone will head there first with a can opener in their pocket.

Solution: Good options need to travel off-road, and this includes water. WATERWORLD may have been terrible, but a sailboat isn’t a bad idea at all.

Problem #3: Insanely equipped and armored vehicles are also insanely expensive

We’re shooting for cheap and sustainable here. A real military Humvee, armored personnel carrier or RV decked out with steel plates and spikes would cost a lot of money to buy and modify.

It’s also not smart to invest everything into a single vehicle.

Economists have a concept called “opportunity cost” that’s useful here. A plain vanilla RV can easily cost you more than $100,000. Armored cars will cost a lot more. If you can buy a good hiking backpack for $80 and fill it with the essentials for $300, you can equip all your friends, neighbors, coworkers and those college kids down the street with what they need to survive for the same price as that one vehicle.

Solution: Anything that makes our final list has to be cheap, or readily available as you wander around.

Problem #4: Breakdowns would be fatal

Say you have a great vehicle, and it goes off-road just fine. All your food and gear is happily stowed inside.

Any sort of mechanical breakdown would put you back on foot. And there would be breakdowns, since oil changes and mechanics would no longer exist. Even if you’re a trained mechanic, finding parts and tools would be tough.

Solution: This means adding “easy to fix” to our list.

Problem #5: Going to the air is completely nuts

A helicopter could get you in and out of trouble and a dirigible could stay safely above the fray for weeks or months.

And yes, a gyrocopter looks amazing. Combine a Carver trike with a gyrocopter and even James Bond would get jealous.

Fuel isn’t your real problem here, though. You won’t have to come down to the ground just for gas. You’ll need food and supplies, too. And that means landing. A lot.

Every time you land, that beautiful flying machine is sitting there, completely vulnerable. Zombies will swarm it, aliens authorities will confiscate it or scavengers will steal it.

Solution: We’re sticking to ground and water options.

Our three best options

Motorcycles would seem like a much better option than heavy, gas-guzzling RVs, Humvees and M-1 tanks stolen from the National Guard depot.

They’re nimble and could get around wrecks. Even better: dirt bikes, to easily cruise through logging roads, mountain trails and deserts.

Though this is appealing, fuel is still the sticking point. However: dirt bikes do lead us to the first smart, sustainable option.

Great option #1: Mountain bikes

Cheap to buy and equip.

Easy to fix.

Never need fuel.

If your mountain bike gets mangled, you can scavenge another. They’re everywhere.

There are even fat-tire mountain bikes, overbuilt for sturdiness rather than speed, with giant tires meant to go through mud, sand and snow.

Great option #2: Sailboats

A sailboat is a great idea. You can actually pick up small, used sailboats for pretty cheap.

They’re sustainable and have a built-in shelter, letting you snooze out of the elements. A sailboat also means an easy supply of fish.

You can anchor the boat far from shore to stay safe, or use it to set up a series of island bases as you follow the seasons and migrating animals. A sailboat also gives you the ability to carry a lot of friends, food and gear with zero penalty in terms of fuel, since all you need is wind.

A decent sailboat gives you all the benefits of a bunker with none of the drawbacks.

There will be other people with the same idea, and therefore avoiding other boats is smart. But if you know how to work sailboats, and teach your friends to sail, you can liberate marinas along the way and get an entire fleet of boats.

Calling yourself the Dread Pirate Robers is optional.

Great option #3: Horses

If you know how to deal with them, though, this is a smart, sustainable way of getting around. Horses can travel over tough terrain and make it easy to escape trouble.

Since you’ll be traveling in a group as a Nimble Nomad with Friends instead of a Lone Wolf in a Bunker, a group of horses is even smarter because they can feed themselves and reproduce, two tricks that mountain bikes and sailboats still haven’t mastered.

Once again, Kevin Costner has a great idea in a terrible movie.

Bottom line

Despite the fact that Kevin Costner should never again star in an apocalyptic movie, he nailed two out of three best options: sailboats and horses. Well done, Costner.

Next week: Chapter 4—One Backpack and a Pair of Hiking Boots

Earth Day and the March for Science–because there is no Planet B

Tyson is right: we wouldn’t have all the things we enjoy today, from Fords to iPhones to the interwebs, without science.

That requires respecting the foundations that gave us science, math and the tech we rely upon today. And it means respecting scientists. Because they are under attack on a number of fronts, including Soviet-style misinformation and propaganda campaigns.

This is why people are marching for science today.

Scientists around the world, I salute you and the work you do.

Bonus: my favorite marching sign.

 

Georgie Dann has talent, so why is PALOMA BLANCA so amazingly awful?

A big part of it has to be the actual talent on screen.

I’m not kidding. There’s wasted potential all over the place: the singer is obviously a pro, and it’s not his first rodeo. He’s smooth and good and the song isn’t terrible in itself.

The dancers are also clearly professionals hired to do a job, and they’ve rehearsed this thing. We’re not talking about an amateur singer who bribed in his cousin to shoot the thing on his camcorder while some neighbors dressed up and pretended to be backup dancers. Check out the costumes–they put time and money into this.

Topping it off: there’s some serious 1978 version of green screen special effects happening in the background during most of this video, and I can’t think of one use of the green screen thing that didn’t make things intensely weird.

So if you heard this song on the radio, now or back in 1978, you wouldn’t think much about it. Good voice, decent song.

It’s the visuals of this video that make it cray-cray.

My favorite is how the dancers really get into pretending to be a bird before they hopped on their bird motorcycle, put on a Fonz leather jacket and truly jumped the shark by throwing one of the dancers in the air, time after time, as he flaps his wings.

Verdict: I’ve seen this thing three times and it still makes me (a) laugh, (b) cringe and (c) wonder if Georgie Dann ever got a competent director for his stuff, because I bet he’d nail it.

Fitness Tips for the Apocalypse: Chapter 2—Lone Wolf in a Bunker vs Nimble Nomad with Friends

Fitness Tips for the Apocalypse

If you watch apocalyptic movies or TV shows, there are three kinds of people after the zombies show up or a giant angry space rock smashes into North America:

  1. Unprepared people who get nom-nom-nommed by the zombies in the first sixteen hours;
  2. Heroes who are nimble nomads, wandering the wasteland as they grow a scruffy beard, reluctantly help the helpless and say a grand total of five lines of dialogue; and
  3. Lone Wolfs who built backyard bunkers packed to the gills with MRE’s and AK-47’s.

It feels comforting to think you can hop out the back door and duck into a safe, secure bunker. Yet there’s a crazy amount of trouble with this Lone Wolf in a Bunker theory of survival, and a completely separate crazy amount of reasons why Nimble Nomad with Friends is a better option.

Fatal flaws lurking inside the concept of Lone Wolf in a Bunker

The price tag. Entire reality shows are dedicated to companies that build giant, custom-made bunkers which cost as much as a house. These bunkers have living rooms with televisions and couches, full bathrooms, kitchens, generators to provide electricity and enough fresh water and food to last six months.

Most people don’t have a spare $100,000 to $300,000 to spend on something like this. Even if you go cheap and snag a free shipping container, then spend every weekend welding and fixing it up, any true bunker will take a real investment.

We’re aiming for cheap here, in both time and money, and a bunker is neither.

When things go radically wrong, you may be nowhere near the bunker. Most people spend their waking hours driving to the job, doing the job, or driving home from that job. If you’re a working mom or dad like me, you also have soccer games and All the Things.

Also, many people travel for work, or even hop on aeroplanes to take these things called vacations. I have heard of them.

Bottom line, you can’t predict what sort of natural disaster or apocalypse will strike, and you can’t predict when it will happen.

So even if you build the perfect bunker for cheap, there’s just a good chance you’ll be 40 miles away, compiling TPM reports. Think the traffic is bad when you’re driving to work? Wait until the zombies get started or the giant asteroid hits. Hope your neighbors enjoy all those MRE’s you carefully collected.

Six months is not enough. Say you have the money to spend on a fully equipped and stocked bunker with six months of food, water and fuel for your generator. Assume that nobody finds you bunker for six entire months and you don’t need to venture out for fresh food, water, medicine or supplies. Great. When those six months are done, so are you. Because you are fresh out of fuel, water and munchies. Which means you have to head outside of that comfy bunker to the cold, cruel, nasty world, and that’s a tough adjustment after lounging around in watching John Wick on a 84″ television.

Your secret bunker is not so secret. Say you have the cash and time to build a backyard bunker. Say you’re sleeping at home when things go south. Bam, you hustle right into that bunker, close the hatch and everything’s good, right?

Wrong.

The neighbors and everyone else in town are now wandering the streets, and you can bet that (a) 99.9 percent of them did not built a backyard bunker and (b) they all remember Jimmy, the dude up the street who’s into Mad Max movies and actually brought a backhoe to dig up his backyard and install a bunker full of food and guns. Except you’re Jimmy, and they know exactly where you live.

You can’t Rambo your way out of this. When your neighbors do knock on your hatch, or the six months of food and water run out, sure, it completely makes sense to have weapons for self-defense and hunting. Absolutely.

Yet the Lone Wolf theory runs into trouble once you’re up against the hungry masses. Even if you have the best gear and guns in the world, and the training to go with them, you can’t hold out against persistent numbers. You will run out of ammo—and even Rambo has to sleep sometime. The hungry masses will win.

Advantages of a Nimble Nomad with Friends

Food, water and supplies. There is this thing called Seasons, with all the birds and animals migrating north and south to chase the sun and the food when the weather turns and frozen water falls from the sky.

For bazillions of years, our ancestors were nomads who migrated along with the sun and the best food sources. They only took what they could carry. That’s our model.

Read the brilliant GUNS, GERMS AND STEEL by Jared Diamond, who explains how permanent villages and civilizations didn’t really happen until people domesticated plants and animals. Making a permanent civilization, though, requires a lot of people who specialize in different things.

A more practical strategy is copying what worked for our nomadic ancestors for eons: migrate in search of the easiest food, water and supplies. Because winter will be a killer. Let’s avoid that if possible.

What this truly means: A big part of our fitness regimen has to be (a) hiking far, (b) through all sort of terrain, while (c) carrying all that we own.

In sickness and in health. You won’t suddenly become immune to disease after the zombies or aliens show up.

A cold or flu is guaranteed, and instead of taking a few days off work, a Lone Wolf will have to take a few days off, which could easily be fatal unless you have a friend or three to nurse you back to health.

The same thing is true of getting injured, whether it’s while hunting, fighting or simply foraging. There’s an old saying: “The loser of a knife fight dies in the street. The winner dies in the hospital.” It’ll be ten times worse in whatever flavor of apocalypse you favor, because without doctors and modern medicine, a simple scratch or cut could lead to a nasty infection or gangrene.

Same thing with spraining your ankle or breaking a bone: no big deal today, but fatal if you’re a Lone Wolf.

What this truly means: Unless you have the healing factor of Wolverine, you’ll need friends.

Teamwork makes the dream work. Even if you buy into the notion that training and firepower is all that matters, six average people with a motley collection of weapons will beat the next coming of Bruce Lee, mostly because only in the movies to people circle a hero and wait their turn to fight him one-on-one. No. We will shoot such a man from far away with a crossbow, stab him from semi-far away with a spear and, if he’s still sort-of moving, let the wolves chew on the body until we decide he’s truly dead and move on.

It’s a myth that training turns you into an invincible fighting machine who can’t miss whenever you pull the trigger. Another myth: tons of talent and training lets you take on armies of people with guns and knives with your bare fists. Also, you should never, never stroll away from an explosion. Dive behind something, genius. Take cover.

Having friends also makes it easier to hunt as a pack, create shelters and tools as a group and divide up the labor. A Lone Wolf has to sleep sometime, which means he’s super vulnerable eight hours a day, every day. A group of Nimble Nomads can always have somebody on watch while you rest up. That’s invaluable.

Friends also matter when it comes to skills and gear. One person can’t possibly train in every valuable skill and carry all the useful items on the planet. No backpack is that big. For every friend you add, that’s a person with special skills you don’t need to have and special equipment you don’t need to carry, like bolt cutters. And wouldn’t it be great if you had one person who was a nurse or doctor, one person who knew how to hunt and fish, then another person who was a wizard when it came to patching up clothes and hiking boots?

What this truly means: Figure out what friends and family you’d want to take along. Plan as a group, which could mean something as simple as taking group hikes, then long hikes with backpacks. Then a long hike with backpacks ending with a camping trip.

Minimum prep for maximum results

This series is mostly a fun thought exercise, but it’s also a smart alternative for everyday people.

How can you get max results with minimum effort and money, even if the worst happened?

Our role model here is Bear Grylls, who parachutes into insanely tough environments with only the clothes on his back and a knife. He crosses rough terrain, makes shelter anywhere and lives off the land.

 

Bear doesn’t have giant muscles or fancy gear. All he carries is that knife, which doesn’t look fancy or magical at all.

Instead, he has practical fitness and skills. While he’s in good shape, he brings random celebrities onto a new show, people who aren’t in great shape and know nothing about survival. But they make it.

The finest piece of gear Bear owns is something that can never be lost or stolen. Because it’s between his ears.

Here’s the best part is this style of preparation: it’s cheap, fast and works for people of all ages.

Plus you can teach others how to do it, and turn a band of random people into a skilled pack of stealthy rangers, though we are talking about unpowered rangers. No neon suits or robot dinosaurs.

The Laws of Survival

There are three legs to your rugged and primitive Survival Stool, which is made out of knotty pine and not sanded down one bit.

Those three legs are Fitness, Skills and Gear.

So what are our goals for each leg?

Leg # 1: Fitness

You don’t need giant gym muscles or 4 percent body fat. What you need is basic, practical fitness to climb walls, carry food or supplies, hike for miles and sprint short distances.

Whatever ideas show up here can’t only apply to 26-year-olds who used to be Navy Seals.

These tips need to apply to all ages, all genders and all fitness levels.

And the exercises here can’t (a) require any equipment, (b) take hours and hours or (c) be intricate or complicated.

They need to be sustainable, the kind of stuff you can do in the middle of a forest or in a tiny prison cell with alien zombie guards right outside.

Leg # 2: Skills

Skills apply whether you have a backpack of gear, an entire Home Depot to loot or nothing but the clothes on your back.

Primary skills include (a) making fire from scratch a dozen different ways, (b) building a shelter whether you’re in icy mountains, the desert or the woods, (c) hunting, gathering and scavenging, (d) hiding and camouflage, plus (e) parkour and evasion.

Secondary skills are (f) fighting only when you have to and (e) patching up other humans and your gear. Why secondary? Because camo, parkour and evasion are a much better option than turning every encounter into a death match. You’ll want to avoid fights whenever possible.

Say you win 7 out of 10 fights, by luck or skill. Each battle will deplete your ammo, damage your weapons and expose you to injuries. Even if you win a fight with only have a few minor injuries, what seems minor today—broken bones, scratches and cuts—could turn fatal if you get infected, or if the wound makes it so you’re limping around intead of scampering and running.

The goal here is to thrive in any environment without anyone knowing you were there.

Leg # 3: Gear

Here’s where we give birth to The One Backpack Rule.

It’s easy to go overboard with gear, to start gathering supplies and wind up with a garage full of tents, sleeping bags, generators, flashlights, food, water, ammo and extra wool socks, because who thinks they can wear the same pair of stinky wool socks for years and years?

This is the thing: you can’t count on staying in the same spot for months or years. There’s no such thing as an impregnable fortress, a happy home for hundreds of pounds of gear, which also happens to be full of the food and supplies you’ll need forever.

You’ll have to go out there and fish, hunt, find blackberries and scrounge for supplies. And no matter how well you plan, cars and trucks will run out of fuel and break down.

You’ll be hoofing it. A lot.

The One Backpack Rule says the only gear you can gather is what fits in a backpack. That backpack can’t be overstuffed. It has to be light enough that you can hike with it, maybe for 20 hours straight, day after day.

It means this solitary backpack can’t be so heavy that you’re so overburdened that nobody has to fight you to the death to steal your supplies, because they just need to tip you over and grab what they want as you flail on the ground like a turtle who’s been flipped upside down.

The One Backpack can’t weigh you down. The lighter, the better.

And while you might start out with good, modern gear, eventually that stuff will wear out. Then you’ll have to switch to scavenged gear.

When scavenged gear gets hard to find, the last stage will be living off the land.

And that will take the most practice and skill of all.

Next week: Chapter 3—All the Ways of Getting Around

Ed Sheeran gets his Fight Club on with SHAPE OF YOU

Unlike other pop stars who find a formula and stick with it, Ed Sheeran tends to experiment with his music videos.

He’s done every sort you could think of: concert footage, ballroom dancing videos, mini-films, mini-documentaries, the works.

PHOTOGRAPH, in particular, does a beautiful job of matching up home videos from when he’s young and older. Rewatch it and you’ll spot him wearing headphones (or a pirate costume) as a young pookie and again later when he’s a teenager or adult. That took time and effort.

This latest video is interesting. Some thoughts:

  1. Ed is realistically bad at boxing in the beginning, but he’s not over-acting here. Good show, and it pays off later.
  2. Shocking number of tattoos. Had no idea.
  3. The female lead is clearly a great athlete and, it turns out, a good actor.
  4. Their meet-cute is nice, and the arc of their relationship, in just a few minutes of film, feels right. You want them to succeed as a couple.
  5. Ed clearly did serious time in the gym for this and really worked at boxing. You see it in the middle to end. Well played.
  6. The ending fight is goofy, but it works. And the closing image, of the woman doing a great leaping kick, rocks.

Verdict: 4 stars out of 5. Well done, start to finish.

Fitness Tips for the Apocalypse: Chapter 1—You’re Doing It Wrong

Fitness Tips for the Apocalypse

If you live long enough, something bad will happen. The question is how bad, and whether you’re ready for it.

Here are seven easy ones:

  1. Rising seas from climate change, possibly leading to WATERWORLD (Kevin Costner is optional)
  2. An big, nasty asteroid decides to plow into our planet when Bruce Willis is otherwise engaged
  3. MAD MAX doesn’t seem much like fiction after a reality TV star starts a nuclear war with (a) North Korea, (b) Russia, (c) China or, for variety, (d) all of the above
  4. Aliens invade to enslave the human race, making us all mine unobtanium 20 hours a day after their home planet totally runs out
  5. Zombies—slow, traditional and terrifying
  6. Fast zombies—which tell you this film is full of CGI and no good at all
  7. Say hello to our robot overlords

Even if nothing truly terrible happens, it’s a good idea to be prepared for emergencies, be they tiny or huge. Public health folks have brilliantly latched onto this idea, using zombies to get people to prepare for earthquakes and hurricanes.

Plus it’s just fun to think, “What if?”

However: The traditional—and heavily advertised—ways of being fit and prepared for any sort of apocalypse aren’t all that smart. At all.

Rethinking fitness

The ideal of fitness today means (a) looking great in a speedo or bikini, (b) winning athletic contests or (c) looking great in a speedo or bikini while winning athletic contests.

It also means being highly specialized.

Yet all the tools people use to be fit today—gym memberships, Olympic weight sets, $400 running shoes and protein shakes—won’t exist in any sort of long-term emergency or apocalypse.

And being extremely fit and specialized, by today’s standards, would actually be a problem.

  • Giant muscles require a massive and steady amount of calories to maintain, along with all kinds of free time and gym equipment, none of which you’ll have in whatever flavor of apocalypse you favor.
  • Extremely low bodyfat makes you look great on a beach, yet nobody will see you on a beach during the apocalypse, and zero body fat gives you zero margin of error when it’s freezing at night or you can’t find food for three weeks.
  • Being highly specialized in one game or sport isn’t helpful for survival purposes, where you’ll need to be pretty good at a ton of different and random things.

So that’s what this series of posts will be about—researching and experimenting to find the smartest, cheapest ways to actually prepare for some sort of disaster or apocalypse. And the emphasis will be on cheap.

Each post will look at four different options for whatever we’re talking about, rating them on weight, price and practicality:

  1. Grizzly Adams: absolutely free and crafted from whatever you can find in the woods
  2. Scavenger Special: free or truly cheap, taken from recycled material, stuff you find in a junkyard or can buy today for almost nothing
  3. Best of Both Worlds: great quality for a great price
  4. Crazy Billionaire: the absolute most expensive option and top of the line, just for the sake of comparison

Next week: Lone Wolf in a Bunker vs Nimble Nomad with Friends

Leaked script for JUSTICE LEAGUE

ACT 1, opening scene: BRUCE WAYNE drives up in a classic black car to a black tie event. He opens the passenger door for a leggy model in Little Black Dresses and Zack Snyder makes sure the sky is an appropriately grim shade of black. In the middle of the charity ball, as Bruce is giving a speech, he notices a flash in the sky and makes an excuse to leave and investigate.

Opening scene: BRUCE WAYNE drives up in a classic black car to a black tie event. He opens the passenger door for a leggy model in Little Black Dresses and Zack Snyder makes sure the sky is an appropriately grim shade of black. In the middle of the charity ball, as Bruce is giving a speech, he notices a flash in the sky and makes an excuse to leave and investigate.

BATMAN rolls up to an industrial part of Gotham where all is not right. An alien war machine nearly kills him.

Over at Arkham Asylum, LEX LUTHOR won’t tell COMMISSIONER GORDON or BATMAN what he knows about the alien war machines. He simply gloats and says they aren’t ready for the invincible army that’s coming, though he will make popcorn and watch from his prison cell. LUTHOR does reveal the invasion of alien war machines is not being sent by the Purple Man Who Does Not Like To Stand, because that villain only attacks Earths populated by Marvel superheroes.

On the rooftop, WONDER WOMAN arrives to tell BATMAN they can’t fight this war alone, and without SUPERMAN, they won’t last ten minutes, and this movie has another 105 minutes to go, so that won’t do at all. This is war. They need an army.

In a montage, a series of would-be heroes are approached by BRUCE WAYNE and reject his suicide mission.

One exception is a pebble-faced man in a hoodie, who says if they both snagged their other costume, they’d bring a total of four superheroes to this fight. BRUCE WAYNE tells the man, “This is D.C.–we don’t do irony.”

Meanwhile, the alien robot army pauses to consolidate its grip on North Dakota for some reason, instead of taking over the world already.

 

ACT 2

BRUCE WAYNE wears steampunk goggles to brave the cold of GREENLAND, which is not green at all, to get his butt kicked by AQUAMAN in a bar.

AQUAMAN refuses the call to adventure and says this isn’t the proper way of doing things. He’ll wait for his own solo movie before joining any ensemble as a sidekick.

FLASH eagerly joins up because he’s this movie’s dorky version of Peter Parker, nerding out about being allowed to hang with a billionaire playboy with a cave full of armor and technology.

The growing crew finds CYBORG fighting off a gang of alien robot warriors. CYBORG interfaces with a dying alien robot to uncover the truth: they’re scouts for DARKSEID, a villain whose superpower is that you’ve never heard of him.

Alien robot warriors grow bored in North Dakota and descend upon the village bar where AQUAMAN is scowling while he drinks his mead, which spurs him into wearing a costume that, sadly, looks better than the Batsuit we’ve been looking at for three different movies.

 

ACT 3

Wave after wave of CGI alien robots flit through the sky and swarm the ground.

AQUAMAN leaves the fight for some made-up reason so he can sulk before coming back again. CYBORG seems to get taken down by a horde of alien robots and BATMAN gets trapped in a cave, which is as close to ironic as D.C. dares.

Meanwhile, WONDER WOMAN looks amazing in slow-mo as she destroys legions of glowing alien robots, because slow-mo is her motif, if you haven’t seen the trailers for her movie yet. But it’s a losing battle. No daughter of Zeus can single-handedly win this kind of war.

It takes a son of Krypton to help out, so SUPERMAN rises from his real grave, not the fake one in D.C., to fly around in a black suit which also looks better than the weird, short-eared Batsuit we’ve been looking at for three movies.

BATMAN finally escapes the cave and CYBORG reveals that he interfaced with another alien robot to learn the location of their secret server farm, and that they’re not using https yet.

WONDER WOMAN, BATMAN, AQUAMAN, FLASH and CYBORG pile into the Batplane to do battle, but only after BATMAN finally puts on an armored Batsuit that actually looks like it was designed for, I don’t know, fighting. SUPERMAN flies solo, because he’s still getting over being dead.

Even more endless waves of alien robots fly into battle to get smashed into glowing bits until we get a glimpse of DARKSEID, a special giant clump of dark, glowing CGI with an impossibly deep, gravelly voice based on Christian Bale’s growl in THE DARK KNIGHT, and yes, this is daringly ironic for D.C.

DARKSEID throws around the heroes until he gets bored. Nothing they do hurts him.

Finally, SUPERMAN gets tired of puny punches. He picks up DARKSEID and flies him into space, past our sun, past another sun and finally into a black hole, though when he flies back CYBORG reports that this alone won’t kill the villain. DARKSEID is still communicating with his network with a 2400 baud moden. He’ll return, stronger than before.

A bloody BATMAN picks himself off the floor to say, “We’ll be ready.”

You’ll stay to watch the credits. They will be long. At the end, there will be no post-credit scene, making you remember this isn’t a Marvel movie, though the plot of AVENGERS: INFINITY CRISIS I and II will be roughly the same thing–big bad guy leads alien invastion–with the exception that IRON MAN, THOR, CAPTAIN AMERICA and the Hulk only beat the villain by sacrificing themselves and becoming trapped in another dimension or timeline at the end of the second movie, because their contracts are all up.

 

How U2 turns WHERE THE STREETS HAVE NO NAME into an event and PR stunt

It’s a beautiful, timeless song–one of my all-time favorites–by a beautiful, timeless band.

And they way they released this video helped make them breakout stars.

So what’s unique about this music video?

There are three main forms in this genre: (1) backup dancers galore, (2) mini-movies and (3) “the band plays while cameras roll.” Filming a band as they play, in a studio or a concert, is the most basic type of music video.

What U2 did that made this video go viral was simple and elegant: make it real while making people curious.

With a dance video, you know what will happen: singing and dancing.

With a mini-movie, there’s a little story, but it won’t last more than 3 to 5 minutes, and you know that nothing in the short bit of film will actually affect the real life of the singer and band members. There’s an extra layer of make-believe that creates distance. And there’s also the fact that few rock and pop stars are also great actors.

With “the band plays while cameras roll,” there’s a serious lack of surprise. They’re going to play a song you’ve heard on the radio. Maybe it’ll be in concert, maybe it’ll be lip-syncing on a Hollywood studio. That’s about it.

U2 created a public event–a free concert in a big city–and made you wonder: will the cops shut it down?

And you do wonder. It truly looks like the cops will shut this down.

This makes you root for the band. They’re trying to give fans something for free. People are coming from all over to listen while the police close in.

The structure of this lets this be a longer video, with more setup before the song, building up suspense before releasing it.

That’s what makes this so effective. There are heroes and villains, with the audience rooting for the band their fans against the authorities.

And nothing says rock-and-roll more than rebelling against the System with the amplifiers turned up to 11.

Verdict: I still listen to this song and have never gotten sick of it. Great band. Great song. Great video.

Housekeeping note: Redesigned the blog and went through just about every old post (400-some) to edit, improve or archive them. Shout if you have suggestions or ideas, and thanks for reading.