Tag Archives: video

‘Native advertising’ disguised as news: miracle money or menace to journalism?

You have to feel for journalists and publishers, since everybody else insists on (a) swiping content from newspapers and magazines, (b) “aggregating” all that content on the Series of Tubes before (c) having your hot startup get bought out by Silicon Valley for $300 million while (d) the journalists who created all that content get pink slips.

So yeah, any form of advertising that’s bringing money to print is a godsend.

HOWEVER: John Oliver is right when he goes off about “native advertising,” a new twist on an old concept. Instead of having news, then ads, why not knock down those walls and make the ads look just like news?

I still believe that real ads in real newspapers and magazine are far more effective than banner ads on the web. Also, this trend can’t last forever. John Oliver is right about somebody having to create all this content, and get paid for it. The trouble is how easy newspapers and magazines made it to either read the stories for free — most paywalls are a joke — or “aggregate” the stories online with no consequences.

Either way, John the Oliver is proving that you can go on deep, 11-minute comedy rants that actually educate people, about serious topics, while making them laugh. Lectures are boring. Mockery is the greatest weapon.

# # #

The Red Pen of Doom’s Greatest Hits Collection: 10 Epic Posts

  1. Epic Black Car deserves good owner; are you worthy?
  2. The Mother of All Query Letters
  3. Why every man MUST read a romance – and every woman a thriller
  4. The Red Pen of Doom impales FIFTY SHADES OF GREY
  5. The Twitter, it is NOT for selling books
  6. A BOWL OF WARM MILK AND MURDER
  7. 30 achy breaky Twitter mistakeys
  8. Writing secret: Light as air, strong as whiskey, cheap as dirt
  9. The Red Pen of Doom murders THE FOUNTAINHEAD by Ayn Rand
  10. Quirks and legs matter more than talent and perfection

###

This is Guy Bergstrom the writer, not the Guy Bergstrom in Stockholm or the guy in Minnesota who sells real estate or whatever. Separate guys. Kthxbai.

Guy Bergstrom. Photo by Suhyoon Cho.

Reformed journalist. Scribbler of speeches and whatnot. Wrote a thriller that won some award (PNWA 2013). Represented by Jill Marr of the Sandra Dijkstra Literary Agency.

4 Comments

Filed under 7 Media Strategy Saturday, Journalism, publicity and scandals, Old Media, which is still Big and Strong, The Twitter, the Book of Face and the Series of Tubes

Who says scientists can’t tell killer stories?

A great example of breaking up a talking head with interesting B-roll.

Well done, brilliant scientist and editor peoples at The Atlantic.

Related posts:

###

This is Guy Bergstrom the writer, not the Guy Bergstrom in Stockholm or the guy in Minnesota who sells real estate or whatever. Separate guys. Kthxbai.

Guy Bergstrom. Photo by Suhyoon Cho.

Reformed journalist. Scribbler of speeches and whatnot. Wrote a thriller that won some award (PNWA 2013). Represented by Jill Marr of the Sandra Dijkstra Literary Agency.

Leave a comment

Filed under 3 Tinseltown Tuesday, The Glowing Tube

007 the Crow solves epic eight-step puzzle using TOOLS

Crows are wicked smart. I’ve watched them pick up nuts, fly, then drop them on the asphalt.

This wild crow, nicknamed 007, solved a crazy complicated puzzle the very first time he saw it.

Brilliant. It’s one thing for smart birds to show off after they’ve been trained for a lifetime to, I don’t know, sing Broadway tunes or tell dirty jokes. It’s another thing for a wild crow to pop in, spot some yummy food in the puzzle and do all this stuff using tools to get at it. I believe octopus (octupi?) can do similar stuff, like unscrewing jars and such, so it’s only a matter of time before the SyFy Channel comes up with CROWTOPUS EATS MANHATTAN and then CROWTOPUS VERSUS SHARKNADO.

007 the Crow, I salute you.

The Red Pen of Doom’s Greatest Hits Collection: 10 Epic Posts

  1. Epic Black Car deserves good owner; are you worthy?
  2. The Mother of All Query Letters
  3. Why every man MUST read a romance – and every woman a thriller
  4. The Red Pen of Doom impales FIFTY SHADES OF GREY
  5. The Twitter, it is NOT for selling books
  6. A BOWL OF WARM MILK AND MURDER
  7. 30 achy breaky Twitter mistakeys
  8. Writing secret: Light as air, strong as whiskey, cheap as dirt
  9. The Red Pen of Doom murders THE FOUNTAINHEAD by Ayn Rand
  10. Quirks and legs matter more than talent and perfection

###

This is Guy Bergstrom the writer, not the Guy Bergstrom in Stockholm or the guy in Minnesota who sells real estate or whatever. Separate guys. Kthxbai.

Guy Bergstrom. Photo by Suhyoon Cho.

Reformed journalist. Scribbler of speeches and whatnot. Wrote a thriller that won some award (PNWA 2013). Represented by Jill Marr of the Sandra Dijkstra Literary Agency.

2 Comments

Filed under 5 Random Thursday, Animals, monsters and monstrous animals, Muffin chokers

Old Spock vs. New Spock

One of the best ads I’ve seen in forever. Love the Bilbo Baggins song, and the fact Nimoy is rocking some kind of Snape hairdo.

###

This is Guy Bergstrom the writer, not the Guy Bergstrom in Stockholm or the guy in Minnesota who sells real estate or whatever. Separate guys. Kthxbai.

Guy Bergstrom. Photo by Suhyoon Cho.

Reformed journalist. Scribbler of speeches and whatnot. Wrote a thriller that won some award (PNWA 2013). Represented by Jill Marr of the Sandra Dijkstra Literary Agency.

12 Comments

by | May 7, 2013 · 2:37 pm

A short film full of win

This is insanely well done.

I salute you, filmmaker peoples with remote-control car collections, Michael Bay obsessions and creativity oozing out of your pores. GIVE US MORE.

###

This is Guy Bergstrom the writer, not the Guy Bergstrom in Stockholm or the guy in Minnesota who sells real estate or whatever. Separate guys. Kthxbai.

Guy Bergstrom. Photo by Suhyoon Cho.

Reformed journalist. Scribbler of speeches and whatnot. Wrote a thriller that won some award (PNWA 2013). Represented by Jill Marr of the Sandra Dijkstra Literary Agency.

7 Comments

Filed under The Glowing Tube

Golden eagle: the honey badger of birds

The shocking video of a giant flipping golden eagle, soaring in like some kind of pterodactyl, which I can’t even spell, to snatch a toddler — well, that thing may or may not be a total fake.

Watch it and decide.

Not fake is this long nature video of a golden eagle killing and eating MOUNTAIN GOATS.

I am not making that up. Why bother hunting rats, rabbits, purse dogs belonging to Paris Hilton, wolves, tiny humans and anything else under 33 pounds — why even mess with such trifling things when you can take out giant goats, and do so using jedi bird mastery of gravity?

We should remember three things: (1) birds are feathered dinosaurs, (2) golden eagles are like mini velicoraptors WHO CAN FLY and (3) if you have one as a pet, I am not cleaning the bird cage.

Bonus video: a rundown, with all kinds of scientific numbers and such about the golden eagle, truly the honey badger of birds. (Though in a fight, I’m putting a purple euro on the honey badger.)

Related posts: 

###

This is Guy Bergstrom the writer, not the Guy Bergstrom in Stockholm or the guy in Minnesota who sells real estate or whatever. Separate guys. Kthxbai.

Guy Bergstrom. Photo by Suhyoon Cho.

Reformed journalist. Scribbler of speeches and whatnot. Wrote a thriller that won some award (PNWA 2013). Represented by Jill Marr of the Sandra Dijkstra Literary Agency.

2 Comments

Filed under 5 Random Thursday, Animals, monsters and monstrous animals, Muffin chokers

One second, every day, for one year

This is shockingly fun to watch and interesting.

Without trying to tell a story, this man tells a story.

I tip my hat to you, Mr. One Second Every Day — well done, sir. Well done.

The great thing: anybody with a smart phone can do this, and do it well.

###

This is Guy Bergstrom the writer, not the Guy Bergstrom in Stockholm or the guy in Minnesota who sells real estate or whatever. Separate guys. Kthxbai.

Guy Bergstrom. Photo by Suhyoon Cho.

Reformed journalist. Scribbler of speeches and whatnot. Wrote a thriller that won some award (PNWA 2013). Represented by Jill Marr of the Sandra Dijkstra Literary Agency.

2 Comments

Filed under 3 Tinseltown Tuesday, The Glowing Tube