That’s the acid test for every writer: four words.
If somebody in line with you for the Largest Latte Known to Man asks what you’re working on, can you explain it in four words?
How about eight words?
Because if you can’t, you’re not really done.
And I don’t care that you’ve spent the last seven years locked away in a French monastery, slaving away 25 hours a day, eight days a week to perfect (a) The Great American Novel, Even Though It Was Written in France, (b) the movie script that will turn Hollywood on its ear and stop it from spending $250 million apiece on Michael Bay explosion-fests involving robots that transform into cars or whatever or (c) a punk-rock masterpiece with song after song with lyrics so beautiful, and rebelliously ugly, that anyone who listens to it quits working for The Man and buys an electric Fender so they can learn the only three chords you need to know to become AN INSANE ROCK GOD.
So let’s get down to it. If you haven’t already, read these posts to get all educated and such, even though it is technically cheating — because today, there is a quiz.
I don’t care what you’re writing: whether it’s spy thrillers, speeches, newspaper stories or romances about men in kilts, the only thing that matters to the reader is the journey you take them on.
How far – and how fast – is that ride? Where does it start and where does it end?
The roller coaster you take readers on is far, far more important than how pretty you’ve painted things with words.
Oh, there are people who write so beautifully that they can make a trip to Safeway sound more interesting than the latest Michael Bay explosion of robots and cleavage. And yes, there are people who are bestsellers despite the wordsmithing skills of a middling sixth-grader whose main hobby is eating paste.
Those bestsellers are millionaires because story – structure, really — beats pretty words.
Ronald Reagan wasn’t considered the Great Communicator because of his verbal skills. Go back and listen to his Berlin Wall speech, considered a great one. He’s got all sorts of verbal tics and delivery problems. He wasn’t that smooth of a speaker. Reagan’s genius was in being a great storyteller.
The same thing is true of great reporters. It’s not the quality of the prose that makes us hand out Pulitzers and buy Bob Woodward’s books. What he’s truly good at is getting people to give him juicy things to write about, so he can tell a great story, with twists and turns and shockers.
Bad writing is all bad in the same way.