Tag Archives: Social media

PR case studies – OK, you’re doing it right

For two years or whatever, I blogged three times a week about publicity, speechwriting, public relations and scandals for The New York Times’about.com.  If you are an author, actor, director, politician, professional athlete, rock star, user of social media or otherwise … Continue reading

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Filed under 7 Media Strategy Saturday, Journalism, publicity and scandals, Old Media, which is still Big and Strong

You’re doing it wrong: press releases and press conferences are usually Bad Ideas

For two years or whatever, I blogged three times a week about publicity, speechwriting, public relations and scandals for The New York Times’about.com.  If you are an author, actor, director, politician, professional athlete, rock star, user of social media or otherwise … Continue reading

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Filed under 7 Media Strategy Saturday, Journalism, publicity and scandals, Old Media, which is still Big and Strong

Handling bad news, making your message sticky and other penmonkey tricks

For two years or whatever, I blogged three times a week about publicity, speechwriting, public relations and scandals for The New York Times’about.com.  If you are an author, actor, director, politician, professional athlete, rock star, user of social media or otherwise … Continue reading

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Filed under 7 Media Strategy Saturday, Journalism, publicity and scandals, Old Media, which is still Big and Strong, Viral media math

Top 10 Myths about Publicity and Public Relations

For two years or whatever, I blogged three times a week about publicity, speechwriting, public relations and scandals for The New York Times’about.com.  If you are an author, actor, director, politician, professional athlete, rock star, user of social media or otherwise … Continue reading

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Filed under 7 Media Strategy Saturday, Journalism, publicity and scandals, Old Media, which is still Big and Strong

Social media and social networking ARE NOT THE SAME THING

For two years or whatever, I blogged three times a week about publicity, speechwriting, public relations and scandals for The New York Times’ about.com. IT WAS INTERESTING. Also, I got checks every month from The New York-Frigging Times, which, as a journalism major, is … Continue reading

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What’s happening with social media?

Myspace is dead, and may never be revived, despite the techno-powers of Justin Timberlake. LinkedIn, in my humble opinion, sucks like Electrolux. Facebook is for friends and family, not networking and marketing. Also, while the Twitter is rising up to swallow … Continue reading

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Filed under 7 Media Strategy Saturday, The Twitter, the Book of Face and the Series of Tubes, Viral media math

Writers: social media is a tool — not a magic bullet

Every novelist, journalist and aspiring writer I know is all over social media. They’ve got a blog and a Twitter account, or a Tumblr and a Facebook page. Or they have all four, plus three things that are so bleeding … Continue reading

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Filed under 7 Media Strategy Saturday, Old Media, which is still Big and Strong, The Twitter, the Book of Face and the Series of Tubes