Tag Archives: Snooki

Quirks and legs matter more than talent and perfection

Hear me now and believe me later in the week: flaws and quirks beat absolute perfection the package matters more than the product without legs, you are dead in the water And now I’ll prove those three things to you … Continue reading

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Filed under 7 Media Strategy Saturday, Journalism, publicity and scandals, Old Media, which is still Big and Strong, The Twitter, the Book of Face and the Series of Tubes

11 brutally useful posts on publicity for writers

As a public service, I wrote a series of posts about how YOU’RE DOING IT WRONG. Sorry. Pretty much a guarantee. Even folks who do publicity for a living struggle with the question: How does a noob bust through? You … Continue reading

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Filed under 4 Writing Secrets Wednesday, 7 Media Strategy Saturday, Old Media, which is still Big and Strong

Using free ink and airtime to BUST THROUGH

Earned media — free ink and airtime — is worth a lot to reality stars like Snooki, The Situation and Kim Kardashian, who all extended their 15 minutes of fame into millions of dollars. Ink and airtime are even MORE … Continue reading

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Filed under 4 Writing Secrets Wednesday, 7 Media Strategy Saturday, Journalism, publicity and scandals, Old Media, which is still Big and Strong, The Twitter, the Book of Face and the Series of Tubes, Viral media math

The Twitter, it is NOT for selling books

Twitter isn’t built to sell books. Or anything else. Yet if you belong to the Twitter, you see all sorts of authors pimping their books. Some do it subtly, or randomly. Others do it faithfully, if not relentlessly. And even if … Continue reading

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Filed under 4 Writing Secrets Wednesday, 7 Media Strategy Saturday, Old Media, which is still Big and Strong, The Twitter, the Book of Face and the Series of Tubes, Viral media math