Tag Archives: publicity

You need a TEAM and a PLAN

Call me crazy, but I believe that people should have some sort of plan — based on numbers and science and creativity — rather than copying everybody while praying to the Norse god of Thunder (also known as Chris Hemsworth) … Continue reading

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Filed under 7 Media Strategy Saturday, The Twitter, the Book of Face and the Series of Tubes

Media Strategy Saturday: Tim Tebow’s favorite word, ‘excited’

So the gym where I sweat plays ESPN without the sound on, but I didn’t need any sound to watch Tim Tebow‘s press conference. He is excited to be a New York Jet. Very, very excited. So excited, he said … Continue reading

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Filed under 7 Media Strategy Saturday, Journalism, publicity and scandals, Old Media, which is still Big and Strong, The Twitter, the Book of Face and the Series of Tubes

Seven days, seven categories — this is not a coincidence

Librarians are literary muffins of stud, who I admire. You all rock. HOWEVER: the Dewey Decimal System is a little too complicated and nancypants for me. There are a billion places to put books. Also, there are decimal points. I … Continue reading

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Filed under 5 Random Thursday, Housekeeping

Quirks and legs matter more than talent and perfection

Hear me now and believe me later in the week: flaws and quirks beat absolute perfection the package matters more than the product without legs, you are dead in the water And now I’ll prove those three things to you … Continue reading

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Filed under 7 Media Strategy Saturday, Journalism, publicity and scandals, Old Media, which is still Big and Strong, The Twitter, the Book of Face and the Series of Tubes

How to write — and deliver — killer speeches

For two years or whatever, I blogged three times a week about publicity, speechwriting, public relations and scandals for The New York Times’about.com.  If you are an author, actor, director, politician, professional athlete, rock star, user of social media or otherwise … Continue reading

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Filed under 4 Writing Secrets Wednesday, Speechwriting

PR case studies – OK, you’re doing it right

For two years or whatever, I blogged three times a week about publicity, speechwriting, public relations and scandals for The New York Times’about.com.  If you are an author, actor, director, politician, professional athlete, rock star, user of social media or otherwise … Continue reading

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Filed under 7 Media Strategy Saturday, Journalism, publicity and scandals, Old Media, which is still Big and Strong

Planning for AMAZING media events

For two years or whatever, I blogged three times a week about publicity, speechwriting, public relations and scandals for The New York Times’about.com.  If you are an author, actor, director, politician, professional athlete, rock star, user of social media or otherwise … Continue reading

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Filed under 7 Media Strategy Saturday, Journalism, publicity and scandals, Old Media, which is still Big and Strong

Photos and video, they are your FRIENDS

For two years or whatever, I blogged three times a week about publicity, speechwriting, public relations and scandals for The New York Times’about.com.  If you are an author, actor, director, politician, professional athlete, rock star, user of social media or otherwise … Continue reading

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Filed under 7 Media Strategy Saturday, Journalism, publicity and scandals, Old Media, which is still Big and Strong

How to write KILLER headlines and hooks

For two years or whatever, I blogged three times a week about publicity, speechwriting, public relations and scandals for The New York Times’about.com.  If you are an author, actor, director, politician, professional athlete, rock star, user of social media or otherwise … Continue reading

3 Comments

Filed under 7 Media Strategy Saturday, Journalism, publicity and scandals, Old Media, which is still Big and Strong

Publicity shebangs that ACTUALLY WORK

For two years or whatever, I blogged three times a week about publicity, speechwriting, public relations and scandals for The New York Times’about.com.  If you are an author, actor, director, politician, professional athlete, rock star, user of social media or otherwise … Continue reading

2 Comments

Filed under 7 Media Strategy Saturday, Journalism, publicity and scandals, Old Media, which is still Big and Strong