Tag Archives: Music

Why WATCH ME by Silento is simple and viral

Now, music majors and people with taste around the world will sniff that this song is far too simple and boring. Give us something complex and interesting, a song that’s less repetitive and more complex.

I agree with that criticism. It’s a very simple song and not really meant to crank up on your stereo as you’re driving around.

As a dance song, though, it’s beautifully done.

Here’s why: Continue reading

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by | August 17, 2015 · 5:00 pm

THE SEVENTH ELEMENT by Vitas is inspired crazytown

How do I love this? Let me count the ways.

1) It’s completely and utterly different. Have you ever seen or heard anything like this? No. 

This is what would happen if you took a nightclub scene from THE MATRIX and crossed it with an episode of Teletubbies.

2) It’s completely and utterly ridiculous.

Which is probably the point. The singer knows and embraces the craziness. He’s having a blast.

Why not? You’re on stage. Put on a show. And this is definitely a show.

3) The backup non-dancers slay me. 

Backup dancers who energetically gyrate are fine for Brittney Spears, the Backstreet Boys 7th comeback tour and the bourgeoisie. But dancers who dance do not
surprise and shock you. They are inherently Boring.

So this man gets backup dancers, dressed in rejected costumes for Power Ranger minions, who don’t dance. At all.
Continue reading

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Filed under 2 Music Video Monday

7 reasons why music videos possess tremendous power

This is about why lectures never work, poetry is powerful, even instrumental music can make you cry and the humble, silly music video can be one of the most devastating weapons of persuasion and change on this little rock orbiting a ginormous burning ball of nuclear fusion and fire.

1) Lectures never work

If you have a toddler, or a teenager, or are married, you are well aware of this fact.

Lectures are basically journalism, writing or speaking to inform. If your purpose is to persuade, journalism and lectures won’t do the job.

It’s common to hear, “If I just had more TIME to explain the facts, they’d understand and agree with me.”

No. The longer you stretch out a lecture or bit of journalism, the more bored and hostile your audience will become. Because structurally, writing and speaking to inform is a horrible format for anything of length and not designed to persuade at all. (Related: Why the Inverted Pyramid must DIE) Continue reading

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Filed under 2 Music Video Monday

SAY IT RIGHT by Nelly Furtado is just right

This is how to you do it: simple, elegant, beautifully shot, with quick cuts done right to the beat and nothing insane, like the singer’s best friend’s cousin thought would be great to have fire-breathing monster trucks jump a yellow school bus with cheerleaders on the roof doing acrobatics.

Knew this song but hadn’t seen the video until now. NOT TOO SHABBY.

Nelly Furtado isn’t a huge star, nor is she some unknown talent, waiting tables to pay for her guitar lessons. But she’s got pipes, looks like a supermodel and hasn’t been in the papers of news for 17 zillion stupid things like other pop stars. I give her props. Also, instead of featuring a rapper to growl and act tough while she hit octaves we didn’t know existed, the rapper gets to do high notes while she keeps it low. I like that. Changes things up.

Nelly the Furtado, give us more like this.

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This is Guy Bergstrom the writer, not the Guy Bergstrom in Stockholm or the guy in Minnesota who sells real estate or whatever. Separate guys. Kthxbai.

Guy Bergstrom. Photo by Suhyoon Cho.

Reformed journalist. Scribbler of speeches and whatnot. Represented by Jill Marr of the Sandra Dijkstra Literary Agency.

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by | May 11, 2015 · 5:05 am

AROUND THE WORLD by Daft Punk is insanely creative

The lyrics and melody, yes, are crazy repetitive. But hey, we’re talking about European electro-punk or whatever.

This video is what got me. It had to have taken five bazillion hours to get all the choreography and camera work right.

Well played, Daft Punk. Give is moar moar MOAR.

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This is Guy Bergstrom the writer, not the Guy Bergstrom in Stockholm or the guy in Minnesota who sells real estate or whatever. Separate guys. Kthxbai.

Guy Bergstrom. Photo by Suhyoon Cho.

Reformed journalist. Scribbler of speeches and whatnot. Represented by Jill Marr of the Sandra Dijkstra Literary Agency.

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by | April 27, 2015 · 5:05 am

YOU SPIN ME ROUND by Dead or Alive is the best of the ’80s worst

When you take a popular song and add an insanely bad video, you get ’80s gold.

I think it was Larry the Clark who spotted this gem. There’s no creativity here, no story, no theme.

This is my theory of what happened: the band showed up and the video’s director said, “Hey, we’ve got a picture frame and five acres of blue fabric. Just do weird stuff and I’ll keep the cameras rolling.”

Is there anything from the ’90s, 2000’s or today that even compares? (Note: videos by Adam Ant do not count, because that’s too easy.)

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This is Guy Bergstrom the writer, not the Guy Bergstrom in Stockholm or the guy in Minnesota who sells real estate or whatever. Separate guys. Kthxbai.

Guy Bergstrom. Photo by Suhyoon Cho.

Reformed journalist. Scribbler of speeches and whatnot. Represented by Jill Marr of the Sandra Dijkstra Literary Agency.

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by | April 20, 2015 · 6:06 am

Why TITANIUM by David Guetta + Sia is a hidden gem

Do you remember this song, maybe on the radio?

A good little song, long before Sia went wild with CHANDELIAR and the little dancing girl who looks like an extra from BLADE RUNNER.

So this music video isn’t famous at all. Yet it should be.

It’s a short film with an actual plot and production values. They don’t do the usual trick of “let’s show the lead singer and the band 16 times, interrupting the thin story.” Not even once.

This little snippet of film could be the hook for an X-Men movie, with a lead character everybody can relate to and an actual plot.

Well played, David the Guetta, Sia and whoever directed this thing. Do it again.

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This is Guy Bergstrom the writer, not the Guy Bergstrom in Stockholm or the guy in Minnesota who sells real estate or whatever. Separate guys. Kthxbai.

Guy Bergstrom. Photo by Suhyoon Cho.

Reformed journalist. Scribbler of speeches and whatnot. Represented by Jill Marr of the Sandra Dijkstra Literary Agency.

2 Comments

by | April 6, 2015 · 6:06 am