Tag Archives: music videos

Hard and Complex versus Impossible and Bizarre

This is about why Flappy Bird was such a surprise hit, Taylor Swift’s newest mega-video is meh and why your favorite movies, novels and video games work when others fail.

Here’s why: audiences want something interesting, and entertaining, which means different and surprising. Yet there’s a fuzzy line between Hard and Impossible and a deadly chasm between Complex and Bizarre.

It’s like thinking, “chocolate chip cookies are yummy, so why not chocolate chip cookies with almonds, M & M’s, pecans, Oreo sprinkles, peanut butter and a Snicker’s Bar on top?”

Watch the big Taylor Swift video, BAD BLOOD, then we’ll chat.

Now, this has high production values and great costumes, and I’m sure Michael Bay watched it on an endless loop all weekend. Yet it’s not elegantly complex and entertaining. It’s a hot mess, the music video equivalent of THE EXPENDABLES, with so many random stars thrown in for cameos that I have no idea who’s who. Does it look cool? Sure. Do we care one bit? No. Not even half a bit, or a quarter bit.

Compare that to the simplicity and beauty of Iggy Azalea’s BLACK WIDOW, which is a masterpiece, paying homage to KILL BILL and flat nailing it.


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Why TITANIUM by David Guetta + Sia is a hidden gem

Do you remember this song, maybe on the radio?

A good little song, long before Sia went wild with CHANDELIAR and the little dancing girl who looks like an extra from BLADE RUNNER.

So this music video isn’t famous at all. Yet it should be.

It’s a short film with an actual plot and production values. They don’t do the usual trick of “let’s show the lead singer and the band 16 times, interrupting the thin story.” Not even once.

This little snippet of film could be the hook for an X-Men movie, with a lead character everybody can relate to and an actual plot.

Well played, David the Guetta, Sia and whoever directed this thing. Do it again.

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This is Guy Bergstrom the writer, not the Guy Bergstrom in Stockholm or the guy in Minnesota who sells real estate or whatever. Separate guys. Kthxbai.

Guy Bergstrom. Photo by Suhyoon Cho.

Reformed journalist. Scribbler of speeches and whatnot. Represented by Jill Marr of the Sandra Dijkstra Literary Agency.

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by | April 6, 2015 · 6:06 am

Pop Danthology 2014 absolutely destroys all music video compilations, forever

Making a compilation video is tough enough, even if you own Final Cut Pro Version 11.7, the One That Costs More than Your Car.

Doing one of music videos ups the difficulty even more, since you probably need to be a DJ, or randomly own a sound board and have years of experience using it.

This compilation and mix of 2014 music videos is beyond masterful. Check it out. DO IT NOW.

What say you: is there a better compilation for 2014, or any other year? Offer video evidence. Bring it.

(Note: Going with DJ Earworm in 2009 is a cheat. Sorry. Not allowed).

Related posts: Music Video Monday’s Greatest Hits

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This is Guy Bergstrom the writer, not the Guy Bergstrom in Stockholm or the guy in Minnesota who sells real estate or whatever. Separate guys. Kthxbai.

Guy Bergstrom. Photo by Suhyoon Cho.

Reformed journalist. Scribbler of speeches and whatnot. Wrote a thriller that won some award and represented by Jill Marr of the Sandra Dijkstra Literary Agency.

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Filed under 2 Music Video Monday

The six types of insane song lyrics

If you love music, and music videos, you start seeing patterns.

Here’s what I’ve learned from dissecting lyrics and making fun of music videos: it’s easy to put them into categories, both amazingly awful and insanely great, and there are SIX KINDS, because I say so.

The six types are:

1) Boring Pop Songs

These are trite little pieces of drivel, sung by boy bands, Justin Bieber and Britney Spears, written at a fourth-grade level because they’re meant to be consumed by seventh-graders.

It’s the kind of thing that makes the average Madonna song look deep.

What’s the acid test for Boring Pop Songs? If you do a “find and replace” in word for “oh baby” and half the lyrics disappear.

Related: Music Video Deathmatch: Lady Gaga vs Justin Bieber

2) Pretentious Pop

Vivid imagery that’s poetic, yet confusing. That’s your basic recipe for pretentious pop, which is equally bad whether it’s (a) some boy band trying to get deep or (b) Sting trying to show everybody he went to college, and yes, I adore the Stinger, so that’s said out of love, because he usually hits the mark. Related: Sting nails it with WHY SHOULD I CRY FOR YOU?

Here’s some infamous nonsense from The Decemberists, who specialize in Pretentious Pop:

Fifteen lithesome maidens lay
Along in their bower
Fourteen occupations pay
To pass the idle hour

3) Cryptic Yet Meaningful Goodness

AMERICAN PIE is the best example of this. Are the lyrics deep and confusing? Absolutely. Yet if you dig deep into it, line-by-line, they make sense.

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DOWN ON MY LUCK by Vic Mensa is different and special

Typically, I usually dive into the lyrics of a song, dissecting the true meaning of ELECTRIC AVENUE or parsing every line of Vanilla Ice’s unappreciated classic, ICE, ICE BABY, which was tarnished only by his lame followup song about ninja turtles and his habit of trashing sets and terrorizing TV journalists, though now Vanilla is all grown up and remodeling houses on television or whatever.

This music video by Vic the Mensa is the rare beast where the visuals are more worthy of dissecting. Check it out.

Vic does something unusual here, turning a music video into a short film where his character repeats the same scene in a nightclub again and again, with different choices and results.

If you’re a screenwriter, you’ll start throwing out RASHOMON references and point out how this is nothing like MEMENTO, since that movie reversed the order of all scenes. To get technical, this music video is more like GROUNDHOG DAY or THE EDGE OF TOMORROW, which the studios are renaming LIVE, DIE REPEAT instead of the original comic title, which is far more superior – ALL YOU NEED IS KILL.

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The poetry of TEAM by Lorde

We live in an age when “Boom! Crash!” passes as a good foundation for the lyrics of a hit song. So this young upstart from NZ, Lorde, is quite refreshing in how she treats lyrics as a chance for some poetry set to music.

Maybe she gets it from her mother, a famous poet. I don’t even care if her mom helps write the lyrics, since just about every band these days hires songwriters, choreographers and engineers at the mixboard. You can buy everything and simply show up, if you want.

Here’s the music video, which is interesting:

And below are the lyrics. What do you think? Continue reading

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Deconstructing the classic ROUND HERE by Counting Crows

Not because of the lead singer’s epic dreadlocks and facial hair, which I’d argue are less of an Epic Win and more of an Achy Breaky Big Mistakey.

There is no mistaking the genius of this song, though.

The music video may be nothing insanely special, but the actual song and lyrics are haunting and well-done.

Also, do not confuse Counting Crows with the Black Crows, a completely different band. The Black Crows singer dated or married that blonde actress from ALMOST FAMOUS, while the Counting Crows singer dated the blonde actress who was married to Brad Pitt.

Here’s the video in all of it’s ancient, low-res glory:

Now let’s dive into the words. Continue reading

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Filed under 2 Music Video Monday