Tag Archives: MTV

THE SEVENTH ELEMENT by Vitas is inspired crazytown

How do I love this? Let me count the ways.

1) It’s completely and utterly different. Have you ever seen or heard anything like this? No. 

This is what would happen if you took a nightclub scene from THE MATRIX and crossed it with an episode of Teletubbies.

2) It’s completely and utterly ridiculous.

Which is probably the point. The singer knows and embraces the craziness. He’s having a blast.

Why not? You’re on stage. Put on a show. And this is definitely a show.

3) The backup non-dancers slay me. 

Backup dancers who energetically gyrate are fine for Brittney Spears, the Backstreet Boys 7th comeback tour and the bourgeoisie. But dancers who dance do not
surprise and shock you. They are inherently Boring.

So this man gets backup dancers, dressed in rejected costumes for Power Ranger minions, who don’t dance. At all.
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7 reasons why music videos possess tremendous power

This is about why lectures never work, poetry is powerful, even instrumental music can make you cry and the humble, silly music video can be one of the most devastating weapons of persuasion and change on this little rock orbiting a ginormous burning ball of nuclear fusion and fire.

1) Lectures never work

If you have a toddler, or a teenager, or are married, you are well aware of this fact.

Lectures are basically journalism, writing or speaking to inform. If your purpose is to persuade, journalism and lectures won’t do the job.

It’s common to hear, “If I just had more TIME to explain the facts, they’d understand and agree with me.”

No. The longer you stretch out a lecture or bit of journalism, the more bored and hostile your audience will become. Because structurally, writing and speaking to inform is a horrible format for anything of length and not designed to persuade at all. (Related: Why the Inverted Pyramid must DIE) Continue reading

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SAY IT RIGHT by Nelly Furtado is just right

This is how to you do it: simple, elegant, beautifully shot, with quick cuts done right to the beat and nothing insane, like the singer’s best friend’s cousin thought would be great to have fire-breathing monster trucks jump a yellow school bus with cheerleaders on the roof doing acrobatics.

Knew this song but hadn’t seen the video until now. NOT TOO SHABBY.

Nelly Furtado isn’t a huge star, nor is she some unknown talent, waiting tables to pay for her guitar lessons. But she’s got pipes, looks like a supermodel and hasn’t been in the papers of news for 17 zillion stupid things like other pop stars. I give her props. Also, instead of featuring a rapper to growl and act tough while she hit octaves we didn’t know existed, the rapper gets to do high notes while she keeps it low. I like that. Changes things up.

Nelly the Furtado, give us more like this.

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This is Guy Bergstrom the writer, not the Guy Bergstrom in Stockholm or the guy in Minnesota who sells real estate or whatever. Separate guys. Kthxbai.

Guy Bergstrom. Photo by Suhyoon Cho.

Reformed journalist. Scribbler of speeches and whatnot. Represented by Jill Marr of the Sandra Dijkstra Literary Agency.

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by | May 11, 2015 · 5:05 am

AROUND THE WORLD by Daft Punk is insanely creative

The lyrics and melody, yes, are crazy repetitive. But hey, we’re talking about European electro-punk or whatever.

This video is what got me. It had to have taken five bazillion hours to get all the choreography and camera work right.

Well played, Daft Punk. Give is moar moar MOAR.

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This is Guy Bergstrom the writer, not the Guy Bergstrom in Stockholm or the guy in Minnesota who sells real estate or whatever. Separate guys. Kthxbai.

Guy Bergstrom. Photo by Suhyoon Cho.

Reformed journalist. Scribbler of speeches and whatnot. Represented by Jill Marr of the Sandra Dijkstra Literary Agency.

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by | April 27, 2015 · 5:05 am

YOU SPIN ME ROUND by Dead or Alive is the best of the ’80s worst

When you take a popular song and add an insanely bad video, you get ’80s gold.

I think it was Larry the Clark who spotted this gem. There’s no creativity here, no story, no theme.

This is my theory of what happened: the band showed up and the video’s director said, “Hey, we’ve got a picture frame and five acres of blue fabric. Just do weird stuff and I’ll keep the cameras rolling.”

Is there anything from the ’90s, 2000’s or today that even compares? (Note: videos by Adam Ant do not count, because that’s too easy.)

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This is Guy Bergstrom the writer, not the Guy Bergstrom in Stockholm or the guy in Minnesota who sells real estate or whatever. Separate guys. Kthxbai.

Guy Bergstrom. Photo by Suhyoon Cho.

Reformed journalist. Scribbler of speeches and whatnot. Represented by Jill Marr of the Sandra Dijkstra Literary Agency.

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by | April 20, 2015 · 6:06 am

Top 3 reasons why YOUR LOVE by The Outfield epitomizes classic ’80s videos

So I’ve been MIA for eons, (a) working hard at the work, (b) injuring myself and going to PT–deadlifts are evil, do not do them–and (c) at home, madly finishing & rewriting a new novel, which is crazy fun. Sometime soon, I’ll need to do laundry. Maybe even the dishes. I AM A DANGEROUS MAN.

Happy to say I can walk again without looking like it’s torture, or being asked by little old ladies if they can carry my stuff.

Today’s music video is a classic I heard on the radio and had to find on the interwebs. Because it’s interesting and a great microcosm of the ’80s, and the entire genre of music videos.

Have a listen and a look, then we’ll talk smack.

Reason # 3: Single Dangly Earring

Everybody had one. Punk rockers, lead singers, crooners, country singers.

A single earring sent many messages. On a male rocker, it told the world you were a rebel. Combine it with a tiny cross for irony: rebellious believer.

Single earring on a female singer? Rebellion, sure, but also, “Couldn’t find the other earring and hey, I don’t care.” Not caring, by coincidence, is the essence of cool.

Reason # 2: Sincere Imitation of Sting

For a long time, one rock band stood atop the musical world: The Police.

After they broke up, and Sting went solo, I heard this exact song on the radio and thought, “Huh, that’s cool, The Police got back together. I should see them in concert before they split up again.”

This song is the best imitation of The Police, ever. It’s not even close. Sorry, Bruno Mars.

Also: I saw The Police in concert when they actually did get back together, and it was beautiful. Sting’s son has a band and opened for them. Sounds a lot like his dad. Maybe he could join The Outfield if they ever do a reunion tour. I WOULD LOVE THIS.

Reason # 1: Epic Feathered Hair

Everybody has it: the lead singer, the drummer, even the random set girl who makes goo-goo eyes right back at Flirty McFlirty Pants.

You can’t be an ’80s rock story without feathered hair. If record label executives looking to sign new acts had a checklist, Feathered Hair was the first thing on it.

In fact, I can classify any band from the ’80s simply by the length of their feathered hair:

a) Modest Bleached Feathery Goodness = punk rocker

b) Feathery MacGyver Mullet = pop crooner (Richard Marx!) or mainstream country star

c) Long Feathered Hair + Mall Bangs = pop starlet

d) Bleach Job + Crazy Long Hair + Spandex = metal band.

What are your favorite music vids from the 1980s, when MTV actually played music videos? Hit me in the comments, on the Twitter or whatever techno-magic you possess. BRING IT.

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This is Guy Bergstrom the writer, not the Guy Bergstrom in Stockholm or the guy in Minnesota who sells real estate or whatever. Separate guys. Kthxbai.

Guy Bergstrom. Photo by Suhyoon Cho.

Reformed journalist. Scribbler of speeches and whatnot. Wrote a thriller that won some award and is represented by Jill Marr of the Sandra Dijkstra Literary Agency.

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by | March 23, 2015 · 12:47 pm

TAKE ME TO CHURCH by Hozier is film-noir goodness

Here’s the acid test, for me: I drive MANY MILES each day, listening to the radios, and if a song is good, I don’t care who sings it.

Only then do I check out the music video, and maybe blog about it on the WordPress machines.

TAKE ME TO CHURCH rocks on the radio.

However, having watched 4,092 bazillion music videos in my life, including a brief period where MTV actually played music videos, I’ve learned not to expect much from the actual video part, except for (a) boy bands dancing, (b) pop divas dancing in front of backup dancers who are far better at the dancing thing, (c) rock stars trying dance with the microphone stand or (d) hipster bands trying to be artsy and deep while mostly being bizarre.

Good music videos are rare.

I’m not talking “Bigfoot is in my backyard and I shot thirty minutes of film of him playing with my dog” kind of rare.

No. I’m talking about “Snooki is at a philosophy conference at Yale, presenting a paper on Nietzsche” rare.

So here are two music videos, both black-and-white, and both surprises.

First up is Hozier, the one from the headline. Great song on the radio, different and strong. The video makes it ever better, wonderfully shot in true film-noir style, it’s not afraid to have a non-Hollywood ending. Well played, Hozier.

The second song and video is also black-and-white and the same kind of slow burn. Had no idea who sang it when it played on the radio. Good stuff, full of pain and longing, and not your usual “baby baby” bubblegum pop nonsense with a guest rapper to give it some grit and soul. (How many times can pop stars go to that well? Apparently, forever.)

This second video shocked me by being by Selena Gomez, not known for this sort of song. And yes, she looks like every bartender in the world would card her, and the song is about Justin Bieber, who simply needs to go away. Despite those handicaps, which are huge, it works. So let’s give it props. Watch and listen.

What are your favorite music vids of 2014? Hit me in the comments, on the Twitter or whatever techno-magic you possess. BRING IT.

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This is Guy Bergstrom the writer, not the Guy Bergstrom in Stockholm or the guy in Minnesota who sells real estate or whatever. Separate guys. Kthxbai.

Guy Bergstrom. Photo by Suhyoon Cho.

Reformed journalist. Scribbler of speeches and whatnot. Wrote a thriller that won some award and is represented by Jill Marr of the Sandra Dijkstra Literary Agency.

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