Tag Archives: Media

Handling bad news, making your message sticky and other penmonkey tricks

For two years or whatever, I blogged three times a week about publicity, speechwriting, public relations and scandals for The New York Times’about.com.  If you are an author, actor, director, politician, professional athlete, rock star, user of social media or otherwise … Continue reading

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Filed under 7 Media Strategy Saturday, Journalism, publicity and scandals, Old Media, which is still Big and Strong, Viral media math

Why reporters love mayhem, destruction and FREE DONUTS

Hear me now and believe me later in the week: Mayhem, crackpots and craziness is always more entertaining than the boring business of actually making the trains run on time and hot water coming out of the faucet when you … Continue reading

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Filed under 7 Media Strategy Saturday, Journalism, publicity and scandals, Old Media, which is still Big and Strong

The Twitter, it is NOT for selling books

Twitter isn’t built to sell books. Or anything else. Yet if you belong to the Twitter, you see all sorts of authors pimping their books. Some do it subtly, or randomly. Others do it faithfully, if not relentlessly. And even if … Continue reading

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Filed under 4 Writing Secrets Wednesday, 7 Media Strategy Saturday, Old Media, which is still Big and Strong, The Twitter, the Book of Face and the Series of Tubes, Viral media math