Tag Archives: mass media
Publicity shebangs that ACTUALLY WORK
For two years or whatever, I blogged three times a week about publicity, speechwriting, public relations and scandals for The New York Times’about.com. If you are an author, actor, director, politician, professional athlete, rock star, user of social media or otherwise … Continue reading
You’re doing it wrong: press releases and press conferences are usually Bad Ideas
For two years or whatever, I blogged three times a week about publicity, speechwriting, public relations and scandals for The New York Times’about.com. If you are an author, actor, director, politician, professional athlete, rock star, user of social media or otherwise … Continue reading
Handling bad news, making your message sticky and other penmonkey tricks
For two years or whatever, I blogged three times a week about publicity, speechwriting, public relations and scandals for The New York Times’about.com. If you are an author, actor, director, politician, professional athlete, rock star, user of social media or otherwise … Continue reading
The Twitter, it is NOT for selling books
Twitter isn’t built to sell books. Or anything else. Yet if you belong to the Twitter, you see all sorts of authors pimping their books. Some do it subtly, or randomly. Others do it faithfully, if not relentlessly. And even if … Continue reading
Writers: social media is a tool — not a magic bullet
Every novelist, journalist and aspiring writer I know is all over social media. They’ve got a blog and a Twitter account, or a Tumblr and a Facebook page. Or they have all four, plus three things that are so bleeding … Continue reading
