You have to feel for journalists and publishers, since everybody else insists on (a) swiping content from newspapers and magazines, (b) “aggregating” all that content on the Series of Tubes before (c) having your hot startup get bought out by Silicon Valley for $300 million while (d) the journalists who created all that content get pink slips.
So yeah, any form of advertising that’s bringing money to print is a godsend.
HOWEVER: John Oliver is right when he goes off about “native advertising,” a new twist on an old concept. Instead of having news, then ads, why not knock down those walls and make the ads look just like news?
I still believe that real ads in real newspapers and magazine are far more effective than banner ads on the web. Also, this trend can’t last forever. John Oliver is right about somebody having to create all this content, and get paid for it. The trouble is how easy newspapers and magazines made it to either read the stories for free — most paywalls are a joke — or “aggregate” the stories online with no consequences.
Either way, John the Oliver is proving that you can go on deep, 11-minute comedy rants that actually educate people, about serious topics, while making them laugh. Lectures are boring. Mockery is the greatest weapon.
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The Red Pen of Doom’s Greatest Hits Collection: 10 Epic Posts
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- The Mother of All Query Letters
- Why every man MUST read a romance – and every woman a thriller
- The Red Pen of Doom impales FIFTY SHADES OF GREY
- The Twitter, it is NOT for selling books
- A BOWL OF WARM MILK AND MURDER
- 30 achy breaky Twitter mistakeys
- Writing secret: Light as air, strong as whiskey, cheap as dirt
- The Red Pen of Doom murders THE FOUNTAINHEAD by Ayn Rand
- Quirks and legs matter more than talent and perfection
Reformed journalist. Scribbler of speeches and whatnot. Wrote a thriller that won some award (PNWA 2013). Represented by Jill Marr of the Sandra Dijkstra Literary Agency.