Tag Archives: Google

What words get shared on social media – and what doesn’t?

Publicity and marketing, including social media, is like the Wild West.

Just about anybody can call themselves a Social Media Ninja (although they shouldn’t) and get away with it, especially if they used the right jargon. Crazy ideas don’t sound crazy when nobody really knows anything in this new frontier.

Social media is still related to publicity and marketing, and even in that old business, the saying was, “Half of all advertising gets wasted. But nobody knows what half.”

Although there’s certainly good practice and bad ideas, there’s always been more art than science to the field. You can’t predict what will work or say, “We’re going to make this viral” and have it happen. Doesn’t work that way. Continue reading

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Filed under 7 Media Strategy Saturday, Journalism, publicity and scandals, The Twitter, the Book of Face and the Series of Tubes

Bulletproof skin and other insane inventions

This isn’t science fiction, or something dreamed up by Stan Lee back in 1962.

An artist teamed up with scientists to (1) weave artificial spider silk, (2) grow real cells around that scaffold then (3) look for firearms.

So what happened when Bulletproof Skin 1.0 got shot by a low-powered .22 bullet?

Yeah, it bounced off.

A full-powered .22 pierced the skin, though she thinks doubling the strength of the spider silk weave would buttress the skin and make it tough enough.

Science is magic.

Then there’s this CEO, who sells stab-proof vests and stands behind his product by letting an employee, or a dude who really hates him, hit him with a metal baton, slash him with a box-cutter and stab him with a knife.

But for full-on crazy, you need to see the Canadian man who’s been trying to build an anti-bear suit for years. He lets himself get hit by logs, Ewok-style, and thrown off cliffs, hit by cars, whacked by a gang of men with baseball bats, all to demonstrate the strength of his latest version of the suit.

You can’t make this stuff up. And because I can: 41 other brilliant (or insane) inventions from around the world.

The Red Pen of Doom’s Greatest Hits Collection: 10 Epic Posts

  1. Epic Black Car deserves good owner; are you worthy?
  2. The Mother of All Query Letters
  3. Why every man MUST read a romance – and every woman a thriller
  4. The Red Pen of Doom impales FIFTY SHADES OF GREY
  5. The Twitter, it is NOT for selling books
  6. A BOWL OF WARM MILK AND MURDER
  7. 30 achy breaky Twitter mistakeys
  8. Writing secret: Light as air, strong as whiskey, cheap as dirt
  9. The Red Pen of Doom murders THE FOUNTAINHEAD by Ayn Rand
  10. Quirks and legs matter more than talent and perfection

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This is Guy Bergstrom the writer, not the Guy Bergstrom in Stockholm or the guy in Minnesota who sells real estate or whatever. Separate guys. Kthxbai.

Guy Bergstrom. Photo by Suhyoon Cho.

Reformed journalist. Scribbler of speeches and whatnot. Wrote a thriller that won some award (PNWA 2013). Represented by Jill Marr of the Sandra Dijkstra Literary Agency.

2 Comments

Filed under 1 Survival Sunday, Muffin chokers

This is not a photo, I kid you not

Listen: I know enough about photography to be dangerous. (See related posts: The Nikon D-50 of Infinite Beauty and Pieces of the World)

HOWEVER: shooting great photos with a Nikon of Infinite Beauty is insanely simple compared to what this man did with an iPad, his finger and talent on loan from the gods. 

The artist is Kyle Lambert of the United Kingdom, which is not the same as Great Britain, which you probably know if you watch sufficient amounts of BBC, a requirement once Benedict Cumberbatch returns as the most epic Sherlock Holmes/KHAAAN! Known to Man, with nothing else on America Tee-Vee even coming close, not unless Bryan Cranston returns from the dead to put his Heisenberg hat back on. I was shooting for the comma record there, pretending to be a law student, but a 1L would have thrown it all off by boldly going with a semi-colon after the third comma, thus ruining the streak. I am undaunted and unbowed. And I will try again.

Greatest His, Literary Style:

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This is Guy Bergstrom the writer, not the Guy Bergstrom in Stockholm or the guy in Minnesota who sells real estate or whatever. Separate guys. Kthxbai.

Guy Bergstrom. Photo by Suhyoon Cho.

Reformed journalist. Scribbler of speeches and whatnot. Wrote a thriller that won some award (PNWA 2013). Represented by Jill Marr of the Sandra Dijkstra Literary Agency.

4 Comments

Filed under 5 Random Thursday, Muffin chokers, Photography

Why this man is joining the RWA

It wouldn’t be a shock for me to join the International Thriller Writers, since I just wrote a thriller that won some award and have done 5.83 zillion profiles of authors for The Big Thrill

And wouldn’t be surprising if I signed up with the Mystery Writers of America.

So why would a 6’3 Swede who writes thrillers pay $95 to join the Romance Authors of America?

Five possibilities:

  1. I secretly write romance novels involving dashing one-eyed pirates and the kidnapped baronesses who love them under the pseudonym Scarletta Bounty.
  2. My wife reads 4.6 romance novels a day and believes she’ll get a volume discount.
  3. Fabio talked me into it.
  4. I have an illness that manifests itself in the random scribbling of checks.
  5. My love of joining things, and going to meetings, is so strong that resistance was futile.

Except none of those are right.

This blog accidentally started because of romance authors and editors. One of them found my silly ad to sell a beater Hyundai, told her friends about it and the thing went viral.

I went on to write a number of things about romance novels, and every one of those posts got more hits and comments than normal posts. Here’s a sample:

So am I joining RWA out of gratitude, or because I’ve made so many friends with amazing writers and editors who happen to be in the romance genre?

No. I’m doing it because it’s smart.

There are plenty of male authors who I’m friends with, and they’re good people. Fun, charming, interesting and happy to help with expert advice when I have a dumb question.

But I’ve thought about this, and it’s no coincidence almost every writer and editor I truly collaborate with is a woman. My editor-of-all-editors, Theresa the Stevens, my beta readers and editors, my literary agent Jill Marr—there’s a long list. (Related post: Some of my favorite editors OF ALL TIME)

The trick is, writing may be a solitary act—but only WHILE YOU’RE DOING IT.

Writing in a world-class way takes more than one man, or one woman, endlessly banging on a keyboard. It takes a team and a plan. Editors for story and structure, line editing, proofreaders, agents, publicists, cover designers, printers, marketers. Doing a book, and doing it right, takes a huge team of talented people.

Female authors and editors, especially in the romance genre, get this team idea better than anybody I’ve met.

The whole thing boils down to this: a dozen of average people, working together, will beat a bunch of geniuses doing their own thing on the football field. Put a team of organized geniuses out there on the artificial turf and hand them a pigskin and they will absolutely crush the lone-wolfs into powder.

The RWA is organized. They put on great workshops and their website is full of useful research and posts about readers and the craft of writing.

So I’m joining the RWA and hoping to hit next year’s national conference, not as a novelty, but because it’s a good play. They get the concept that nobody can or should do this alone. If you only write by yourself, and never get pushed or challenged, your prose will stagnate and die.

The best writing gets stronger—not weaker—when challenged.

We all need that shove, that breakthrough, the new trick that helps you snap old habits. Or the person you just met who’s figured out how to tame the same demon that plagues you.

And writers need to talk to other humans and to give back. I love teaching writing and speaking to college students. Also, editing folks I’ve met from Twitter and this blog is so fun it should be illegal. My red pen of doom sings songs while it kills words. NOTHING IS BETTER.

I learned all those things from an inspiring group of talented women.

Next year, I hope to learn more.

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This is Guy Bergstrom the writer, not the Guy Bergstrom in Stockholm or the guy in Minnesota who sells real estate or whatever. Separate guys. Kthxbai.

Guy Bergstrom. Photo by Suhyoon Cho.

Reformed journalist. Scribbler of speeches and whatnot. Wrote a thriller that won some award (PNWA 2013). Represented by Jill Marr of the Sandra Dijkstra Literary Agency.

5 Comments

Filed under 4 Writing Secrets Wednesday, Fiction, Romances; also, novels with Fabio covers, Thrillers and mysteries

SAFETY DANCE by Men Without Hats is insanely classic

This has every element you could possibly want from an ’80s music video:

(1) a thumping synth beat,

(2) a lead singer with a vague accent (Montreal!) who looks like Adam Ant’s less insane cousin,

(3) some kind of ren-fair Hobbity goodness instead of the usual music video of the band preening while they lip-synch and pretend to play instruments,

(4) the best band name I’ve heard in forever, PLUS

(5) as a special bonus packed chock full of irony, nobody, not even the friends of the lead singer who professes his love for dancing, can dance a lick.

I won’t include all the lyrics, because they’re not that complicated or subtle. There’s nothing to interpret here.

HOWEVER: It’s worth dissecting the four lines everybody knows.

We can dance if we want to
We can leave your friends behind

‘Cause your friends don’t dance and if they don’t dance
Well they’re no friends of mine

Those lines are so easy to remember because they’re well-built, structurally. The first two lines start the same — “We can” — and have seven syllables exactly. The singer isn’t talking about himself, but “we,” and he gets the audience involved more by making you think of “your friends.”

All the ideas come together. You’ve got three lines of setup for the payoff in the fourth line. It’s short, it’s simple and instead of using rhymes (none of these lines rhyme), the singer links the lines together using concepts and repetition. A nice little interweaving that pays off.

Also: I’ve been crazy busy, and on the road, and crazy busy while on the road. Now back to a sane schedule. If you commented, or sent me secret emails, and I ignored you, it’s not because I banned you to the Purgatory of the Spam Folder or whatever. I like you. Really. Pretend it’s Facebook circa 2007 and poke me again.

Related posts: Music Video Monday’s Greatest Hits

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This is Guy Bergstrom the writer, not the Guy Bergstrom in Stockholm or the guy in Minnesota who sells real estate or whatever. Separate guys. Kthxbai.

Guy Bergstrom. Photo by Suhyoon Cho.

Reformed journalist. Scribbler of speeches and whatnot. Wrote a thriller that won some award (PNWA 2013). Represented by Jill Marr of the Sandra Dijkstra Literary Agency.

5 Comments

Filed under 2 Music Video Monday

Some of my favorite editors OF ALL TIME

Good judgment comes from experience, and experience comes from bad judgment. So come closer and listen to what I’ve learned from experience: Editors are a writer’s best friend.

Not when they’re patting you on the back, because anybody can butter you up.

They’re your best friend when they take a red pen and blast through your complicated writing pets, when they check your wildest instincts and find order out of the natural chaos that comes from banging on the keyboard to create anything of length and importance.

So it’s wrong to say that every writer needs an editor.

You need more than one, if you want to get serious about any sort of real writing. Continue reading

20 Comments

Filed under 6 Friendly Friday

Great writing tips from reddit, of all places

Oh, there’s gold buried in here. 

Scroll through this post on writing and you’ll find all sorts of useful bits.

If a writer is Cookie Monster, this reddit thread is your Ginormous Chocolate Chip Cookie.

If a writer is Cookie Monster, this reddit thread is your Ginormous Chocolate Chip Cookie.

Wonderful stuff. Also, reddit is the rabbit hole of the Series of Tubes and always, always entertaining.

Related posts:

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This is Guy Bergstrom the writer, not the Guy Bergstrom in Stockholm or the guy in Minnesota who sells real estate or whatever. Separate guys. Kthxbai.

Guy Bergstrom. Photo by Suhyoon Cho.

Reformed journalist. Scribbler of speeches and whatnot. Wrote a thriller that won some award (PNWA 2013). Represented by Jill Marr of the Sandra Dijkstra Literary Agency.

2 Comments

Filed under Fiction