Tag Archives: funny

Why this video is intentionally bad and tremendously good

Those two things seem contradictory, don’t they?

No.

A book, movie or TV show can be technically good and awesomely boring at the same time. Example: every CGI-crazed “blockbuster” in the last 10 years that cost $250 million to produce and generated $50 in ticket sales at theaters. Stuff like JOHN CARTER OF MARS and AVATAR (the cartoon, not the blue monkey saga) and five zillion other movies you don’t remember and didn’t see because they stank up the place.

So take a look at this, the Best Ad for a Restaurant in History:

The ad does a number of things badly on purpose.

  • The special effects look like they were put together by a 7th grader who started teaching himself Adobe After Effects yesterday.
  • The script itself put 1,792 grammar teachers in treatment.
  • This actor’s body language could not be more awkward.
  • Casting aside his accent, which I loved, the actor’s inflections keep going astray.
  • The editing and production values, let’s be honest, stink.

If the individual parts of this ad are so horrible, why is the whole thing so great? Continue reading

1 Comment

Filed under 3 Tinseltown Tuesday, The Glowing Tube, The Twitter, the Book of Face and the Series of Tubes, Viral media math

‘Native advertising’ disguised as news: miracle money or menace to journalism?

You have to feel for journalists and publishers, since everybody else insists on (a) swiping content from newspapers and magazines, (b) “aggregating” all that content on the Series of Tubes before (c) having your hot startup get bought out by Silicon Valley for $300 million while (d) the journalists who created all that content get pink slips.

So yeah, any form of advertising that’s bringing money to print is a godsend.

HOWEVER: John Oliver is right when he goes off about “native advertising,” a new twist on an old concept. Instead of having news, then ads, why not knock down those walls and make the ads look just like news?

I still believe that real ads in real newspapers and magazine are far more effective than banner ads on the web. Also, this trend can’t last forever. John Oliver is right about somebody having to create all this content, and get paid for it. The trouble is how easy newspapers and magazines made it to either read the stories for free — most paywalls are a joke — or “aggregate” the stories online with no consequences.

Either way, John the Oliver is proving that you can go on deep, 11-minute comedy rants that actually educate people, about serious topics, while making them laugh. Lectures are boring. Mockery is the greatest weapon.

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The Red Pen of Doom’s Greatest Hits Collection: 10 Epic Posts

  1. Epic Black Car deserves good owner; are you worthy?
  2. The Mother of All Query Letters
  3. Why every man MUST read a romance – and every woman a thriller
  4. The Red Pen of Doom impales FIFTY SHADES OF GREY
  5. The Twitter, it is NOT for selling books
  6. A BOWL OF WARM MILK AND MURDER
  7. 30 achy breaky Twitter mistakeys
  8. Writing secret: Light as air, strong as whiskey, cheap as dirt
  9. The Red Pen of Doom murders THE FOUNTAINHEAD by Ayn Rand
  10. Quirks and legs matter more than talent and perfection

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This is Guy Bergstrom the writer, not the Guy Bergstrom in Stockholm or the guy in Minnesota who sells real estate or whatever. Separate guys. Kthxbai.

Guy Bergstrom. Photo by Suhyoon Cho.

Reformed journalist. Scribbler of speeches and whatnot. Wrote a thriller that won some award (PNWA 2013). Represented by Jill Marr of the Sandra Dijkstra Literary Agency.

4 Comments

Filed under 7 Media Strategy Saturday, Journalism, publicity and scandals, Old Media, which is still Big and Strong, The Twitter, the Book of Face and the Series of Tubes

Top 3 reasons why DEAR KITTEN won the interwebs

This is three minutes of film, via the Series of Tubes, that doesn’t have a single special effect or Michael Bay explosion. Yet it’s blowing up the Series of Tubes like nobody’s business, and not simply because it has cats.

Watch it, then we’ll dissect this to see how — and why — it works so well.

Beautiful, right?

Here are the top 3 reasons why this snippet of film by BuzzFeed works so well:

1) This is actually a long ad for Friskies … with barely a glimpse of the cat food they’re trying to sell you.

So right there, it’s refreshing, since 99.999 percent of TV ads are in your face, hoping to grab your attention for three seconds before you (a) change the channel, (b) pull out your iPhone or (c) amble on over to pillage the pantry.

Even the insanely hyped Super Bowl ads, the ones that are so famous that we get backstory about the advertising folks who created them, despite the fact they look more like your neighbor Bill the Accountant than Don Draper — well, those supposedly amazing ads are typically disappointing. They try too hard. Too fast, too loud, too much. You can see all the money on the screen and yeah, a lot of it is wasted.

Instead of 30 seconds of cars zooming and Danica Patrick in a bikini selling web domains (don’t get that one, either), we get 3 minutes of slow, leisurely voiceover from a cat while B-roll runs wild.

And it is hilarious.

DEAR KITTEN is also different from some of the better Super Bowl ads, like the Darth Vader kid who starts the car using the force. Those are more like one-joke skits, except not so much that the repetition drives you nuts like a bad SNL bit that’s gone on too long. This kitten business isn’t Johnny One Note at all. Continue reading

5 Comments

Filed under 3 Tinseltown Tuesday, 4 Writing Secrets Wednesday, Fiction, The Glowing Tube

BriWi nails GIN AND JUICE

Jimmy Fallon and Brian Williams are doing covers of famous rap songs, but not in the usual way of, I don’t know, singing over the music, karaoke style.

They do it using only footage from NBC Nightly News.

The first few songs were short and okay. Understandable. A tough job, finding the right clips and getting the timing right.

Then they starting knocking it out of the stadium with RAPPER’S DELIGHT.

Here’s BriWi doing his thing with GIN AND JUICE.

Related posts: Music Video Monday’s Greatest Hits

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This is Guy Bergstrom the writer, not the Guy Bergstrom in Stockholm or the guy in Minnesota who sells real estate or whatever. Separate guys. Kthxbai.

Guy Bergstrom. Photo by Suhyoon Cho.

Reformed journalist. Scribbler of speeches and whatnot. Wrote a thriller that won some award (PNWA 2013). Represented by Jill Marr of the Sandra Dijkstra Literary Agency.

4 Comments

Filed under 2 Music Video Monday

Super Bowl goodness: Bad Lipreading, the NFL edition

For an epic Super Bowl–which the Seahawks will win–I give you Bad Lipreading, the NFL Edition.

The Red Pen of Doom’s Greatest Hits Collection: 10 Epic Posts

  1. Epic Black Car deserves good owner; are you worthy?
  2. The Mother of All Query Letters
  3. Why every man MUST read a romance – and every woman a thriller
  4. The Red Pen of Doom impales FIFTY SHADES OF GREY
  5. The Twitter, it is NOT for selling books
  6. A BOWL OF WARM MILK AND MURDER
  7. 30 achy breaky Twitter mistakeys
  8. Writing secret: Light as air, strong as whiskey, cheap as dirt
  9. The Red Pen of Doom murders THE FOUNTAINHEAD by Ayn Rand
  10. Quirks and legs matter more than talent and perfection

###

This is Guy Bergstrom the writer, not the Guy Bergstrom in Stockholm or the guy in Minnesota who sells real estate or whatever. Separate guys. Kthxbai.

Guy Bergstrom. Photo by Suhyoon Cho.

Reformed journalist. Scribbler of speeches and whatnot. Wrote a thriller that won some award (PNWA 2013). Represented by Jill Marr of the Sandra Dijkstra Literary Agency.

1 Comment

Filed under 5 Random Thursday, Muffin chokers

Old Spock vs. New Spock

One of the best ads I’ve seen in forever. Love the Bilbo Baggins song, and the fact Nimoy is rocking some kind of Snape hairdo.

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This is Guy Bergstrom the writer, not the Guy Bergstrom in Stockholm or the guy in Minnesota who sells real estate or whatever. Separate guys. Kthxbai.

Guy Bergstrom. Photo by Suhyoon Cho.

Reformed journalist. Scribbler of speeches and whatnot. Wrote a thriller that won some award (PNWA 2013). Represented by Jill Marr of the Sandra Dijkstra Literary Agency.

12 Comments

by | May 7, 2013 · 2:37 pm

A short film full of win

This is insanely well done.

I salute you, filmmaker peoples with remote-control car collections, Michael Bay obsessions and creativity oozing out of your pores. GIVE US MORE.

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This is Guy Bergstrom the writer, not the Guy Bergstrom in Stockholm or the guy in Minnesota who sells real estate or whatever. Separate guys. Kthxbai.

Guy Bergstrom. Photo by Suhyoon Cho.

Reformed journalist. Scribbler of speeches and whatnot. Wrote a thriller that won some award (PNWA 2013). Represented by Jill Marr of the Sandra Dijkstra Literary Agency.

7 Comments

Filed under The Glowing Tube