Tag Archives: facebook

Joseph Perla: ‘Facebook is a Ponzi scheme’

Great article from somebody in the business. Advertisers are smart. They spend actual money and have to show actual results. And sometimes, hype is simply hype. Perla isn’t pooh-poohing the Series of Tubes as a whole. He says Google ads … Continue reading

5 Comments

Filed under The Twitter, the Book of Face and the Series of Tubes

The Series of Tubes is not a strategy

It pains me to see folks place all their faith in the Series of Tubes, whether they’re trying to sell books about Men in Kilts, punk rock songs with three chords or bust into Hollywood. And it’s no skin off … Continue reading

8 Comments

Filed under 7 Media Strategy Saturday, The Twitter, the Book of Face and the Series of Tubes

30 achy breaky Twitter mistakeys

Hear me now and believe me later in the week: first impressions matter more than ever. In the old days, you got to know people because they LIVED NEXT TO YOU, or because you saw them at the feed store when … Continue reading

12 Comments

Filed under 7 Media Strategy Saturday, The Twitter, the Book of Face and the Series of Tubes

The Red Pen of Doom shoots up Train’s DRIVE BY

Here is an interesting song, and I mean “interesting” in a tragic, train-wreck sort of way. Because it’s a decent melody by a good band with some of the WORST LYRICS EVER. And the music video itself isn’t horrible at … Continue reading

9 Comments

Filed under 2 Music Video Monday

Quirks and legs matter more than talent and perfection

Hear me now and believe me later in the week: flaws and quirks beat absolute perfection the package matters more than the product without legs, you are dead in the water And now I’ll prove those three things to you … Continue reading

15 Comments

Filed under 7 Media Strategy Saturday, Journalism, publicity and scandals, Old Media, which is still Big and Strong, The Twitter, the Book of Face and the Series of Tubes

Name recognition is KING; also, famous peoples doing it wrong

For two years or whatever, I blogged three times a week about publicity, speechwriting, public relations and scandals for The New York Times’about.com.  If you are an author, actor, director, politician, professional athlete, rock star, user of social media or otherwise … Continue reading

4 Comments

Filed under 7 Media Strategy Saturday, Journalism, publicity and scandals, Old Media, which is still Big and Strong

11 brutally useful posts on publicity for writers

As a public service, I wrote a series of posts about how YOU’RE DOING IT WRONG. Sorry. Pretty much a guarantee. Even folks who do publicity for a living struggle with the question: How does a noob bust through? You … Continue reading

10 Comments

Filed under 4 Writing Secrets Wednesday, 7 Media Strategy Saturday, Old Media, which is still Big and Strong

Why blog hits DON’T REALLY MATTER

Hear me now and believe me later in the week: Blog hits don’t really matter. People collecting thousands of Facebook “friends” are wasting everybody’s time, including their own. Your number of Twitter followers doesn’t mean diddly. For those of you … Continue reading

28 Comments

Filed under 7 Media Strategy Saturday, Old Media, which is still Big and Strong, Viral media math

Why are all writers lazy bums?

I don’t really think writers are lazy bums. I just want us all to talk about the elephant in the living room. Why does writing TAKE SO LONG? The average person types 50 words per minute. And that’s slow. I type … Continue reading

24 Comments

Filed under 4 Writing Secrets Wednesday

Forget the Twitter: free ink and airtime are your MOST DANGEROUS WEAPONS

Most of you are trying the same thing. Every writer, rock star and actor trying to break through is told to “Harness the powers of the internets.” Start a blog. Get on Facebook, Twitter and six other things that haven’t … Continue reading

24 Comments

Filed under 4 Writing Secrets Wednesday, 7 Media Strategy Saturday, Journalism, publicity and scandals, Old Media, which is still Big and Strong, The Twitter, the Book of Face and the Series of Tubes, Viral media math