Tag Archives: Charlie Sheen

Media Strategy Saturday: Tim Tebow’s favorite word, ‘excited’

So the gym where I sweat plays ESPN without the sound on, but I didn’t need any sound to watch Tim Tebow‘s press conference. He is excited to be a New York Jet. Very, very excited. So excited, he said … Continue reading

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Filed under 7 Media Strategy Saturday, Journalism, publicity and scandals, Old Media, which is still Big and Strong, The Twitter, the Book of Face and the Series of Tubes

Quirks and legs matter more than talent and perfection

Hear me now and believe me later in the week: flaws and quirks beat absolute perfection the package matters more than the product without legs, you are dead in the water And now I’ll prove those three things to you … Continue reading

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Filed under 7 Media Strategy Saturday, Journalism, publicity and scandals, Old Media, which is still Big and Strong, The Twitter, the Book of Face and the Series of Tubes

Name recognition is KING; also, famous peoples doing it wrong

For two years or whatever, I blogged three times a week about publicity, speechwriting, public relations and scandals for The New York Times’about.com.  If you are an author, actor, director, politician, professional athlete, rock star, user of social media or otherwise … Continue reading

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Filed under 7 Media Strategy Saturday, Journalism, publicity and scandals, Old Media, which is still Big and Strong

The Red Pen of Doom destroys FREEDOM by Jonathan Franzen

FREEDOM By Jonathan Franzen The news about Walter Berglund wasn’t picked up locally – (add spaces here to match dash format in 2nd graf) he and Patty had moved away to Washington two years earlier and meant nothing to St. … Continue reading

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Filed under 4 Writing Secrets Wednesday, Red Pen of Doom

Writers: social media is a tool — not a magic bullet

Every novelist, journalist and aspiring writer I know is all over social media. They’ve got a blog and a Twitter account, or a Tumblr and a Facebook page. Or they have all four, plus three things that are so bleeding … Continue reading

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Filed under 7 Media Strategy Saturday, Old Media, which is still Big and Strong, The Twitter, the Book of Face and the Series of Tubes

The evil secret to ALL WRITING – editing is everything

Editing is everything. I don’t care who you are — you need an editor. And you always will. In fact, the more successful you are as a writer, the more editing you’ll need. Here’s why: 1) The time crunch. You’ll … Continue reading

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Filed under 4 Writing Secrets Wednesday, Red Pen of Doom