Tag Archives: books

May 5, 2012

You need a TEAM and a PLAN

Call me crazy, but I believe that people should have some sort of plan — based on numbers and science and creativity — rather than copying everybody while praying to the Norse god of Thunder (also known as Chris Hemsworth) … Continue reading →

5 Comments

Filed under 7 Media Strategy Saturday, The Twitter, the Book of Face and the Series of Tubes

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November 20, 2011

Why blog hits DON’T REALLY MATTER

Hear me now and believe me later in the week: Blog hits don’t really matter. People collecting thousands of Facebook “friends” are wasting everybody’s time, including their own. Your number of Twitter followers doesn’t mean diddly. For those of you … Continue reading →

28 Comments

Filed under 7 Media Strategy Saturday, Old Media, which is still Big and Strong, Viral media math

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November 15, 2011

Using free ink and airtime to BUST THROUGH

Earned media — free ink and airtime — is worth a lot to reality stars like Snooki, The Situation and Kim Kardashian, who all extended their 15 minutes of fame into millions of dollars. Ink and airtime are even MORE … Continue reading →

12 Comments

Filed under 4 Writing Secrets Wednesday, 7 Media Strategy Saturday, Journalism, publicity and scandals, Old Media, which is still Big and Strong, The Twitter, the Book of Face and the Series of Tubes, Viral media math

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November 13, 2011

Forget the Twitter: free ink and airtime are your MOST DANGEROUS WEAPONS

Most of you are trying the same thing. Every writer, rock star and actor trying to break through is told to “Harness the powers of the internets.” Start a blog. Get on Facebook, Twitter and six other things that haven’t … Continue reading →

24 Comments

Filed under 4 Writing Secrets Wednesday, 7 Media Strategy Saturday, Journalism, publicity and scandals, Old Media, which is still Big and Strong, The Twitter, the Book of Face and the Series of Tubes, Viral media math

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November 10, 2011

Top 10 facts about agent Cherry Weiner, who has a license to kill

Literary agent Cherry Weiner calls herself a dinosaur. If you went to PNWA (Pacific NorthWest Writer’s Association, pronounced “pawn-WAH” because I say so) this summer, you witnessed Cherry Weiner, heard her speak, perhaps even talked to her and shaken her … Continue reading →

19 Comments

Filed under 4 Writing Secrets Wednesday

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November 8, 2011

The Twitter, it is NOT for selling books

Twitter isn’t built to sell books. Or anything else. Yet if you belong to the Twitter, you see all sorts of authors pimping their books. Some do it subtly, or randomly. Others do it faithfully, if not relentlessly. And even if … Continue reading →

99 Comments

Filed under 4 Writing Secrets Wednesday, 7 Media Strategy Saturday, Old Media, which is still Big and Strong, The Twitter, the Book of Face and the Series of Tubes, Viral media math

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