Be Kind Rewind (2008) was written and directed by French filmmaker Michel Gondry. It’s a movie about the dawn of the DVD and a VHS video rental employee’s attempt to thwart off the digital competition by creating his own versions of popular movies. This practice is known as “Sweding.”
It was panned by critics.
“It’s the kind of amusing film you can wait to see on DVD,” said Roger Ebert in a 2008 review.
Be Kind Rewind currently sports a 65% fresh rating on rotten tomatoes and 6.4 on IMDB.
A colossal box office flop. The film only reeled in four million opening weekend.
Dave Chappelle was supposed to play the main character, who is instead played by Mos Def.
Chappelle’s Block Party documentary in 2005, apparently inspired the film’s urban setting, though the idea was one Gondry had envisioned for years prior.
In an interview with avclub.com in 2008, Gondry said: “Chappelle was intrigued, interested in this project for a while, and he mentioned a couple of films that we did remake: Driving Miss Daisy, Rush Hour 2, that was his idea… Boyz N The Hood as well.”
Enlisting Dave Chappelle would have made a difference at the box office. Nevertheless, the legacy of Sweding has lived on.
Four years after the film was released, people are still cranking out Sweded films. Including this Casino Royale Gem.
Hokay, so around here , we don’t just watch caped crusaders and masked Avengers on the Imax while munching the Largest Bowls of Popcorn Known to Man.
Up in Metropolis, which other peoples call “Seattle,” we have our own local super heroes, including Phoenix Jones, who changes into costume by going through a SECRET DOOR at a comic book store.
Does it get any geekier, or cooler, than that? The answer is NO.
Purple Reign: I like the hair color and costume – reminds me of somebody else, all grown up…
And now we have a local super-villain, Rex Velvet, challenging Jones.
Rex Velvet, you get bonus points for the mustache motif.
Guy Bergstrom. Photo by Suhyoon Cho.
Reformed journalist. Scribbler of speeches and whatnot. Wrote a thriller that won some award (PNWA 2013). Represented by Jill Marr of the Sandra Dijkstra Literary Agency.