Tag Archives: authors
Publicity shebangs that ACTUALLY WORK
For two years or whatever, I blogged three times a week about publicity, speechwriting, public relations and scandals for The New York Times’about.com. If you are an author, actor, director, politician, professional athlete, rock star, user of social media or otherwise … Continue reading
You’re doing it wrong: press releases and press conferences are usually Bad Ideas
For two years or whatever, I blogged three times a week about publicity, speechwriting, public relations and scandals for The New York Times’about.com. If you are an author, actor, director, politician, professional athlete, rock star, user of social media or otherwise … Continue reading
Top 10 Myths about Publicity and Public Relations
For two years or whatever, I blogged three times a week about publicity, speechwriting, public relations and scandals for The New York Times’about.com. If you are an author, actor, director, politician, professional athlete, rock star, user of social media or otherwise … Continue reading
Social media and social networking ARE NOT THE SAME THING
For two years or whatever, I blogged three times a week about publicity, speechwriting, public relations and scandals for The New York Times’ about.com. IT WAS INTERESTING. Also, I got checks every month from The New York-Frigging Times, which, as a journalism major, is … Continue reading
Filed under 7 Media Strategy Saturday, Viral media math
Using free ink and airtime to BUST THROUGH
Earned media — free ink and airtime — is worth a lot to reality stars like Snooki, The Situation and Kim Kardashian, who all extended their 15 minutes of fame into millions of dollars. Ink and airtime are even MORE … Continue reading
Forget the Twitter: free ink and airtime are your MOST DANGEROUS WEAPONS
Most of you are trying the same thing. Every writer, rock star and actor trying to break through is told to “Harness the powers of the internets.” Start a blog. Get on Facebook, Twitter and six other things that haven’t … Continue reading
The Twitter, it is NOT for selling books
Twitter isn’t built to sell books. Or anything else. Yet if you belong to the Twitter, you see all sorts of authors pimping their books. Some do it subtly, or randomly. Others do it faithfully, if not relentlessly. And even if … Continue reading
Vonnegut, Einstein and a Grand Unified Theory of Writing
Kurt Vonnegut was the Man. Go back and read his books. DO IT NOW. Once you’ve read his books, and fully appreciate his literary genius, you can watch this low-definition video with horrible audio that still rocks because it has … Continue reading
Filed under 4 Writing Secrets Wednesday
