There is no guaranteed method, no secret way, to make a blog post that causes the Series of Tubes to explode.
Anybody who says otherwise is a lying liar full of lying liaosity.
Because this is an art, not a science.
HOWEVER: There are things that are smart, and give you a chance.
5) Swing for the fences
If all your blog posts are kinda the same — the same topic, the same length, the same tone — it’s a good bet none of them will ever magically shock the world.
Learn from PETA, which gets gobs and gobs of free ink and airtime by trying bold, crazy PR stunts.
Most of them fail. Sometimes, they get a little bad press for a stunt gone wrong.
But they keep swinging for the fences, because there is no real penalty for swinging and missing. Continue reading