The Red Pen of Doom

Conventional wisdom about writing is conventionally wrong.

Category Archives: Viral media math

Why this video is intentionally bad and tremendously good

Those two things seem contradictory, don’t they? No. A book, movie or TV show can be technically good and awesomely boring at the same time. Example: every CGI-crazed “blockbuster” in … Continue reading

August 22, 2014 · 1 Comment

Age and size matter not — attitude is everything

The great thing about the Series of Tubes is that so many people are sifting through so much stuff, you’re bound to find random bits of awesomesauce. Things you would … Continue reading

August 22, 2014 · 4 Comments

5 ways to make blog posts GO ALL VIRAL

There is no guaranteed method, no secret way, to make a blog post that causes the Series of Tubes to explode. Anybody who says otherwise is a lying liar full … Continue reading

October 27, 2012 · 10 Comments

Handling bad news, making your message sticky and other penmonkey tricks

For two years or whatever, I blogged three times a week about publicity, speechwriting, public relations and scandals for The New York Times’about.com.  If you are an author, actor, director, politician, … Continue reading

January 24, 2012 · 1 Comment

Social media and social networking ARE NOT THE SAME THING

For two years or whatever, I blogged three times a week about publicity, speechwriting, public relations and scandals for The New York Times’ about.com. IT WAS INTERESTING. Also, I got checks every month … Continue reading

January 20, 2012 · Leave a comment

Why blog hits DON’T REALLY MATTER

Hear me now and believe me later in the week: Blog hits don’t really matter. People collecting thousands of Facebook “friends” are wasting everybody’s time, including their own. Your number … Continue reading

November 20, 2011 · 30 Comments

Using free ink and airtime to BUST THROUGH

Earned media — free ink and airtime — is worth a lot to reality stars like Snooki, The Situation and Kim Kardashian, who all extended their 15 minutes of fame … Continue reading

November 15, 2011 · 22 Comments
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