Category Archives: Journalism, publicity and scandals

What words get shared on social media – and what doesn’t?

Publicity and marketing, including social media, is like the Wild West.

Just about anybody can call themselves a Social Media Ninja (although they shouldn’t) and get away with it, especially if they used the right jargon. Crazy ideas don’t sound crazy when nobody really knows anything in this new frontier.

Social media is still related to publicity and marketing, and even in that old business, the saying was, “Half of all advertising gets wasted. But nobody knows what half.”

Although there’s certainly good practice and bad ideas, there’s always been more art than science to the field. You can’t predict what will work or say, “We’re going to make this viral” and have it happen. Doesn’t work that way. Continue reading

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Filed under 7 Media Strategy Saturday, Journalism, publicity and scandals, The Twitter, the Book of Face and the Series of Tubes

Improve your blog’s bounce rate and such

I do this blog for fun, not for monies. HOWEVER: even casual bloggers probably want to make their bloggity blog more popular, and get more viewers.

Want to make your blog better and more popular? Neil Patel of Quicksprout is your man.

He’s brilliant. And he made this handy infographic on improving your website’s stickiness.

Check him out if you’re serious about page views and such. I make the same (zero!) whether this silly blog gets 5,932,023,727,099,131,827 hits a day or the only guy reading it is some bored dude in a research station in Antarctica, so bounce rates aren’t my thing. But I know many writers work crazy hard on their blogs and blog-like substances, and what Neil does for free, and for his clients, is packed full of Smart.

How to Decrease Your Bounce Rate
Courtesy of: Quick Sprout

The Red Pen of Doom’s Greatest Hits Collection: 10 Epic Posts

  1. Epic Black Car deserves good owner; are you worthy?
  2. The Mother of All Query Letters
  3. Why every man MUST read a romance – and every woman a thriller
  4. The Red Pen of Doom impales FIFTY SHADES OF GREY
  5. The Twitter, it is NOT for selling books
  6. A BOWL OF WARM MILK AND MURDER
  7. 30 achy breaky Twitter mistakeys
  8. Writing secret: Light as air, strong as whiskey, cheap as dirt
  9. The Red Pen of Doom murders THE FOUNTAINHEAD by Ayn Rand
  10. Quirks and legs matter more than talent and perfection

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This is Guy Bergstrom the writer, not the Guy Bergstrom in Stockholm or the guy in Minnesota who sells real estate or whatever. Separate guys. Kthxbai.

Guy Bergstrom. Photo by Suhyoon Cho.

Reformed journalist. Scribbler of speeches and whatnot. Wrote a thriller that won some award (PNWA 2013). Represented by Jill Marr of the Sandra Dijkstra Literary Agency.

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Filed under 7 Media Strategy Saturday, Journalism, publicity and scandals, The Twitter, the Book of Face and the Series of Tubes

Why even the mighty Facebook is DOOMED

So now that social media is an entrenched Big Deal, taking up gobs of bandwidth on the Series of Tubes, you’re starting to see story after story in papers of news and even the Glowing Tube, which still lives.

One hot story keeps popping up, like an invincible monster in a bad horror movie, and that story can be summed up in four words: FACEBOOK IS GONNA DIE.

These stories all point to numbers and extrapolate from there. Teenagers are abandoning the Facebook ship! Now that half the world is on Facebook, growth has stalled!

I’m not saying those stories are wrong. But here’s the thing: Facebook will die. It is not the immortal, invincible juggernaut people think it is. 

Because nothing on the internet stays on top forever. And in the end, angry rocks from space will doom us all.

Want to lose money? Bet your paycheck on predicting what we’ll be using for social media five years from now.

Want to make money? Bet the title of your car that something new will supplant whatever is dominant today.

Facebook will go the way of MySpace–it’s inevitable.

Twitter may fade away, or get smoked by some hot new thing now being created in the dorm room of some 18-year-old at Indiana State University.

Sure, the piles of money Facebook has could keep it on life support forever. Zuckerberg might use those billions to buy other hot new things on the Series of Tubes, or transform Facebook in radical ways.

Yet even if Facebook buys all the other companies in the world, and we all wind up working for Facebook for the next 20,000 years, eventually, rocks from space will blow everything up.

But we won’t have to wait for that. Facebook will fade and die, because we humans are fickle. There isn’t some magical switch that can freeze the quirky intersection of pop culture, technology and fashion.

Fashions come in waves. If short hair is dominant, that automatically makes long hair the hip, rebellious thing to do.

If Facebook is dominant, the cool kids automatically flee to something new and small and subversive until it gets too popular.

The same thing happens with music and movies. True hipster run away once their favorite band gets too popular. Hard-core movie fans are into obscure French black-and-white existentialism and 1960s samurai flicks for the simple reason that they are obscure and unpopular.

The younger the demographic, the quicker they shift allegiances.

Boy bands are a great lesson. No matter how big and unstoppable the media considered N Sync or the Backstreet Boys, they got tossed aside for the next hot new thing. It has always been so and it will always be so.

Because fashion and pop culture work that way. By becoming popular, you guarantee that the hipsters and cool kids will therefore consider you uncool and unpopular, causing your downfall and the rise of some obscure unknown shebang.

So yeah, Facebook will die.

And yeah, something fresh and new and completely obscure will get embraced by the hipsters and cool kids.

Just don’t believe anybody who says they know exactly what replaces it, or when it’ll happen.

The Red Pen of Doom’s Greatest Hits Collection: 10 Epic Posts

  1. Epic Black Car deserves good owner; are you worthy?
  2. The Mother of All Query Letters
  3. Why every man MUST read a romance – and every woman a thriller
  4. The Red Pen of Doom impales FIFTY SHADES OF GREY
  5. The Twitter, it is NOT for selling books
  6. A BOWL OF WARM MILK AND MURDER
  7. 30 achy breaky Twitter mistakeys
  8. Writing secret: Light as air, strong as whiskey, cheap as dirt
  9. The Red Pen of Doom murders THE FOUNTAINHEAD by Ayn Rand
  10. Quirks and legs matter more than talent and perfection

###

This is Guy Bergstrom the writer, not the Guy Bergstrom in Stockholm or the guy in Minnesota who sells real estate or whatever. Separate guys. Kthxbai.

Guy Bergstrom. Photo by Suhyoon Cho.

Reformed journalist. Scribbler of speeches and whatnot. Wrote a thriller that won some award (PNWA 2013). Represented by Jill Marr of the Sandra Dijkstra Literary Agency.

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Filed under 7 Media Strategy Saturday, Journalism, publicity and scandals, Old Media, which is still Big and Strong, The Twitter, the Book of Face and the Series of Tubes

Slaves of the Internet, Unite! – NYTimes.com

This man speaks the truth. Read his words.

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This is Guy Bergstrom the writer, not the Guy Bergstrom in Stockholm or the guy in Minnesota who sells real estate or whatever. Separate guys. Kthxbai.

Guy Bergstrom. Photo by Suhyoon Cho.

Reformed journalist. Scribbler of speeches and whatnot. Wrote a thriller that won some award (PNWA 2013). Represented by Jill Marr of the Sandra Dijkstra Literary Agency.

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Filed under 7 Media Strategy Saturday, Journalism, publicity and scandals, Old Media, which is still Big and Strong, The Twitter, the Book of Face and the Series of Tubes

Insensitive Hippo opens Twitter account, harasses man it once swallowed

Protip: Do not play around with hippos.  Art by Netlizard.

At 27 years old, Paul Templer was swallowed by a hippo.

In 1996, Templer was giving a tour of the Zambezi river in Africa when his canoe was overturned. As Templer paddled out to rescue a fellow guide, he was swallowed by a rude hippopotamus.

Templer documented the incident in an article written for The Guardian in May 2013. Templer writes:

I reached over to grab his outstretched hand but as our fingers were about to touch, I was engulfed in darkness…I seemed to be trapped in something slimy. There was a terrible, sulphurous smell, like rotten eggs…My arms were trapped but I managed to free one hand and felt around – my palm passed through the wiry bristles of the hippo’s snout. It was only then that I realised I was underwater, trapped up to my waist in his mouth.

…I’ve no idea how long we stayed under – time passes very slowly when you’re in a hippo’s mouth.

After having a book about the experience published in 2012 (ironically titled What’s Left Of Me), he thought that his nightmare with the “rogue hippo”, as he calls it, was over.

Continue reading

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Filed under 7 Media Strategy Saturday, Animals, monsters and monstrous animals, Journalism, publicity and scandals, Muffin chokers, The Twitter, the Book of Face and the Series of Tubes

The Overachiever’s Guide to Job Hunting

In my final semester of school, I juggled four classes, three jobs, and an internship. Did I mention that I also had a social life?

Hi, I am an overachiever and unemployment is crushing my soul. How are you?

Lucky for me, my job search has become a great way to channel my inability to sit still. As it turns out, I am not the only grad in America who needs a job.  So, I thought I would share these five tips to overachieving in your job search.

1. Network like a boss.
Unfortunately, I do not come from a “connected” family. I don’t have an Uncle at a marketing firm—in fact, my Uncle thinks SEO is a disease. So, I have to create all of my connections. How does one do that? I tell everyone what I studied in school and what I want to do with my future. I request to connect on LinkedIn and I find professionals on twitter. I attend workshops and then ask the speaker out to lunch. I find people with connections and ask them to introduce us. Then, I offer to take them out to lunch too. If you’re doing it right, you should be going out to lunch several times a week.

2. Practice, every damn day.
While my twitter account may seem like another youngster on the twitter, it is not. I take my tweeting very seriously, because it could land me a job. Every tweet I send, every article I read, and each blog post I write contributes to my professional credibility. I even offer free help to local businesses. That’s right, I actually go into businesses and provide PR and social media advice free of charge. Because, you know what? They might know someone who is hiring.

3. Do like the mob: get organized.
I was a mess when my job search first began. I would open a million job tabs on my browser then become overwhelmed and close my laptop. Now, I have an excel spreadsheet. I repeat, I have an excel spreadsheet to help me keep track of potential job prospects. The spreadsheet also includes what positions are available and the date I applied if qualified. I even have a color-coded system for my favorite companies. This thing is nuts.

4. Revise, Rinse, Repeat.
My resume has gone through more revisions than I can count, and I can only imagine how many more it will endure. I have been revising my resume since my sophomore year in college and it is still changing. No matter how many times I fix it, there is always something that can be done or said better. For the love of God, please reread your resume before you send it! Even after ten people read my resume, I found little mistakes.

5. So I creep, yeah.
This last tip is borderline stalker status, but desperate times call for desperate measures. Okay, so there is this feature on LinkedIn that allows you to see who has looked at your profile. While not all users have this option on their profile, many do. I intentionally look at people’s LinkedIn profiles in hopes that they will get curious and look at mine. It’s like staring at someone; eventually they are going to stare back and ask, “What’s your deal?”

So at this point you are probably saying, “Cool story bro, but aren’t you still unemployed?” Very good work my dear Watson, but that is not entirely true. I have just secured a contracted position. And I swear to you, it took every single step above to land this position. Hopefully, my next post will be “How to go from contract to hire.”

lp_final_pic-smaller

Lauren Palazzo: Write words for the right people. Recent #PR grad (Summa Cum + 4 internships). Public speaking coach and #SocialMedia ballerina. Will work for peanut butter.

Twitter: @laurenpalazzo
LinkedIn: Lauren Palazzo
Portfolio: www.laurenpalazzo.com

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Filed under 4 Writing Secrets Wednesday, Journalism, publicity and scandals

3 ways to change the digital world FOREVER

It is official: social media now dominates the Series of Tubes.

Every year, these smart people produce a slick video about the interwebs, and this year’s video is especially good and interesting.

Now, having filled your brain with facts and numbers and industrial euro-pop dance music, WHAT DO WE DO?

Simple. We change the world. Continue reading

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Filed under 7 Media Strategy Saturday, Journalism, publicity and scandals, The Twitter, the Book of Face and the Series of Tubes

Is journalism dead?

By Alex Corey
Contributing Editor

Every day, you see stories wailing about the death of journalism, about newspapers shedding jobs or closing their doors.

So is journalism dead? Or is it a phoenix, dwindling close to the end of its life points only to come back bigger, faster and stronger?

The rise of citizen-journalists

A big part of the revival of journalism will involve citizen-journalists. Billions of people around the world are now portable news production studios, with every iPhone and Droid giving them the power to shoot photos or video and share breaking news with the world.

The negative side of this trend is quality control. Journalists have editors. There’s no editing involved with hitting the share button on your phone, leading to the very possibility of words, photos and video that simply stink up the joint, and wouldn’t have seen the light of day at a newspaper or TV station. Continue reading

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Filed under 7 Media Strategy Saturday, Journalism, publicity and scandals, Old Media, which is still Big and Strong

A media star is born, then goes all supernova on us

Who ever suspected that a sign-language interpreter could ROCK?

Lydia Callis has been the star of NYC Mayor Michael Bloomberg‘s pressers. (That’s journalism slang for a press conference, which is PR slang for “Hey, reporters, bring your cameras and notebooks and we’ll talk about stuff.”)

 

Do I know sign language? No. But when I watch her, hey, even I get the gist of things. She is seven separate flavors of awesomesauce and deserves her own show, teaching kids across America sign language.

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This is Guy Bergstrom the writer, not the Guy Bergstrom in Stockholm or the guy in Minnesota who sells real estate or whatever. Separate guys. Kthxbai.

Guy Bergstrom. Photo by Suhyoon Cho.

Reformed journalist. Scribbler of speeches and whatnot. Wrote a thriller that won some award (PNWA 2013). Represented by Jill Marr of the Sandra Dijkstra Literary Agency.

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Filed under Journalism, publicity and scandals, Old Media, which is still Big and Strong

5 ways to make blog posts GO ALL VIRAL

There is no guaranteed method, no secret way, to make a blog post that causes the Series of Tubes to explode.

Anybody who says otherwise is a lying liar full of lying liaosity.

Because this is an art, not a science.

HOWEVER: There are things that are smart, and give you a chance.

yoda after the death star blows up

If your magical blog post causes the Series of Tubes to blow up like a Death Star orbiting the second moon of Yavin, then Yoda will celebrate by dropping it like it’s hot.

5) Swing for the fences

If all your blog posts are kinda the same — the same topic, the same length, the same tone — it’s a good bet none of them will ever magically shock the world.

Learn from PETA, which gets gobs and gobs of free ink and airtime by trying bold, crazy PR stunts.

Most of them fail. Sometimes, they get a little bad press for a stunt gone wrong.

But they keep swinging for the fences, because there is no real penalty for swinging and missing. Continue reading

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Filed under 7 Media Strategy Saturday, Journalism, publicity and scandals, Old Media, which is still Big and Strong, The Twitter, the Book of Face and the Series of Tubes, Viral media math