Category Archives: 6 Friendly Friday

Golden retriever destroys obedience course, wins Interwebs

This is funny, sure. But the Series of Tubes is packed with funny little things involving dogs, cats and kids with painted faces at county fairs who like turtles.

Let’s dissect this little piece of film to see what makes it work.

First, there are no words getting in the way of the images. This isn’t a PowerPoint slideshow. Nobody has to explain the joke, and it actually works better than English speakers like me have no idea what the announcer or anybody is saying, though it would not shock me if this is Scandanavian, if not Swedish, and make me have a sad for not speaking Swedish.

Second, there’s actually a structure to it, despite being so short. There are two setups before we get to the payoff, two different dogs doing the right thing, and ignoring all the food and chew toys, before the last dog decides obedience courses are a free buffet.

Third, the Benny Hill music makes it all work. Right when the setups are over and we get our payoff, the music puts you right there, and the golden retriever rewards us, not once or twice, but again and again, going after every treat in sight and ignoring all commands.

This snippet of moving pictures gives us the biggest possible gap between expectation (obedience) and result (chaos).

Well done, whoever edited this. Give us more.

More posts for your amusement and possible education:

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This is Guy Bergstrom the writer, not the Guy Bergstrom in Stockholm or the guy in Minnesota who sells real estate or whatever. Separate guys. Kthxbai.

Guy Bergstrom. Photo by Suhyoon Cho.

Reformed journalist. Scribbler of speeches and whatnot. Wrote a thriller that won some award and is represented by Jill Marr of the Sandra Dijkstra Literary Agency.

1 Comment

by | November 21, 2014 · 12:56 pm

Age and size matter not — attitude is everything

The great thing about the Series of Tubes is that so many people are sifting through so much stuff, you’re bound to find random bits of awesomesauce. Things you would never intentionally seek out.

John Lindo is wonderfully random bit of awesomesauce, and I am happy to do a little Friendly Friday shout-out to him.

Watch this, then let’s talk about why it works, and why it went viral.

This works because there’s a massive gap between expectation and result.

As an audience, we’ve been trained to think of professional dancers as size zero models that come in male and female. They’re young, tanned and costumed. They dance with the stars, and sometimes date the stars.

John is proudly the opposite of all that. He looks like an average middle-aged dad from the suburbs and shatters your every expectation. He’s full of joy, competence and confidence. I’m not a dance expert or fan, and I’d happily watch more videos of him, and try to learn a bit from him. My wife would go nuts. If we men were crazy smart, we’d do Fight Club on Tuesdays and Thursdays, then get John to teach us to dance like this on Mondays and Wednesday while our bruises fade, then we’d surprise our wives or girlfriends on Friday nights. Continue reading

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Filed under 6 Friendly Friday, Old Media, The Glowing Tube, Viral media math, which is still Big and Strong

Success is often accidental

success kid

How many times have you seen somebody trip, or do something stupid, then they act like, “Oh, I meant to do that?”

The reverse is actually more interesting: you did something random and unintentional and it turned out great.

I didn’t write a silly blog post with the intention of WordPress putting it on the front page. Which is probably why they did. You can’t force it.

Here’s that post: How weird news teaches us great storytelling Continue reading

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Filed under 6 Friendly Friday

Mixed Writing Arts is to writing as MMA is to fighting

Since the dawn of time, writers have spent their lives toiling in their own secret tribes and guilds, each clan claiming to have mastered the One True Art.

  • Copywriters swore their kung fu was far more powerful than that sissy screenwriting nonsense, because if you can’t sell tickets to a movie, the movie doesn’t get made.
  • Working journalists cranking out two stories a day scoffed at poets spending all week on five hippie lines about trees and clouds, while poets saw the mass-production lines of the Priests of the Inverted Pyramid as lacking any sort of soul or art.
  • Romance authors gathered in huge, organized conferences while mystery novelists gathered in small secret groups to put a dent in the global bourbon supply while trading secrets and lies.
  • Speechwriters clutched their tomes with 2,000-plus years of wisdom from Plato, Aristotle, Burke and countless other giants, who were inventing rhetoric and drama and comedy long before Syd Field arrived in Hollywood and Blake Snyder started saving cats.

To me, with a foot in all of these worlds, it felt false.

I got started in journalism and speech, my sister is a screenwriter and I have a great literary agent (Jill Marr!) after writing a novel that won some award.

It hit me, again and again, that I got better as a writer not when focusing like crazy on one thing, but by being exposed to other aspects that often would never have entered my mind as an option. Like hanging out with romance authors and editors, who have made me 100-times stronger as a writer. NOBODY COULD HAVE PREDICTED THAT.

Hear me now and believe me later in the week: There is no one supreme writing art.
Continue reading

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Filed under 4 Writing Secrets Wednesday, 6 Friendly Friday, Fiction, Romances; also, novels with Fabio covers, Speechwriting, Thrillers and mysteries

Some of my favorite editors OF ALL TIME

Good judgment comes from experience, and experience comes from bad judgment. So come closer and listen to what I’ve learned from experience: Editors are a writer’s best friend.

Not when they’re patting you on the back, because anybody can butter you up.

They’re your best friend when they take a red pen and blast through your complicated writing pets, when they check your wildest instincts and find order out of the natural chaos that comes from banging on the keyboard to create anything of length and importance.

So it’s wrong to say that every writer needs an editor.

You need more than one, if you want to get serious about any sort of real writing. Continue reading

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Filed under 6 Friendly Friday

This video — and this man — defines determination

Scott, I salute you. Inspirational.

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This is Guy Bergstrom the writer, not the Guy Bergstrom in Stockholm or the guy in Minnesota who sells real estate or whatever. Separate guys. Kthxbai.

Guy Bergstrom. Photo by Suhyoon Cho.

Reformed journalist. Scribbler of speeches and whatnot. Wrote a thriller that won some award (PNWA 2013). Represented by Jill Marr of the Sandra Dijkstra Literary Agency.

4 Comments

Filed under 6 Friendly Friday

The happiest hurdler in the world deserves more screen time

I remember seeing this clip, way back: Australian hurdler Michelle Jenneke, not nervous and freaking out before her big race — just happy to be there and filled with infectious joy.

And now she’s good-humored enough to do this video.

Happy Goddess of Australian Hurdlers, I salute you.

If anybody ever deserved to have their own reality show — a show people would actually watch to see somebody fun, instead of human train wrecks like Snooki and the cast of Jersey Shore — then it should be you, Michelle the Jenneke.

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This is Guy Bergstrom the writer, not the Guy Bergstrom in Stockholm or the guy in Minnesota who sells real estate or whatever. Separate guys. Kthxbai.

Guy Bergstrom. Photo by Suhyoon Cho.

Reformed journalist. Scribbler of speeches and whatnot. Wrote a thriller that won some award (PNWA 2013). Represented by Jill Marr of the Sandra Dijkstra Literary Agency.

3 Comments

Filed under 6 Friendly Friday