2014 predictions in visual design goodness

Though my love for words could not be stronger, I am not blind to the facts, or to pretty photos. And the fact is, pretty photos and visuals matter more than words.

That’s not my opinion. Brilliant men and women in white lab coats have run experiments, doing things like printing the first page of novels that won insanely great awards with no pictures or visuals, then putting total garbage on a page with a better layout and a photo.

Guess what people instantly liked more, and actually read more often?

Visuals take a shortcut to secret parts of the brain, and get them all excited, while words are still tying their shoes and stretching their hamstrings.

So eye candy is fundamental. Embrace it. Show it the love it deserves.

To start off the new year, here’s an infographic about visual design and photo trends that’s interesting, funny and good.

2014 visual design trends

Also: If you go to the original post on PR Daily, scroll down to the comments section to see an example of how NOT to do comments. It’s not wicked smart to pick on nice young college interns, dogs or sweet little grandmothers. Personally, I think internships are the best thing ever, both for the college student and for the company. Everybody wins. If somebody young and eager wants get into the business, it’s an honor they asked to learn from you. 

Also-also: I’m back from three weeks in India, so if I ignored a tweet, email or secret message, it’s not because I secretly hate you. If I really hated you, you’d know it, because I’d send a singing telegram, and I believe the song would be “Nobody likes you, everybody hates you, you should eat some wooo-rms.” Then you’d get handed a bucket of nightcrawlers and some Tabasco sauce. 

Related posts:

###

Guy - Photo by Suhyoon Cho

Guy – Photo by Suhyoon Cho

Reformed journalist. Scribbler of speeches and whatnot. Wrote a thriller that won some award and is represented by the brilliant Jill Marr at Dijkstra Literary Agency.

About these ads

7 Comments

Filed under 7 Media Strategy Saturday, Journalism, publicity and scandals, Old Media, which is still Big and Strong, The Twitter, the Book of Face and the Series of Tubes

7 responses to “2014 predictions in visual design goodness

  1. I dunno about witches. Every few years we seem to have a spate of them, then they go away. Just look back – Witches of Eastwick, Hocus Pocus, Practical Magic, Blair Witch, Craft, the Narnia movies, Black Death, Hansel and Gretel: Witch Hunters… it’s a pretty steady stream. And that’s not even going back to more classic things like Wizard of Oz, or including the Harry Potter series. Witches seem more of a periodic staple than a coming fad.

  2. Ned Hayes

    Entirely agree re Visuals and Text.

    Thus my Pinterest board and Sinful Folk web postings…

    http://www.pinterest.com/nedhayes/book-quotes-new-novel-sinful-folk/

    http://SinfulFolk.com

    On these boards and pages, I join quotes from the novel SINFUL FOLK with pictures that match the words. What’s interesting is that early readers have “re-posted” some of these over 4,000 times in the last month — with comments on both the images and the text from the novel.

  3. juliabarrett

    How was India? The post is fascinating by the way.

Leave a witty comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s