Though my love for words could not be stronger, I am not blind to the facts, or to pretty photos. And the fact is, pretty photos and visuals matter more than words.
That’s not my opinion. Brilliant men and women in white lab coats have run experiments, doing things like printing the first page of novels that won insanely great awards with no pictures or visuals, then putting total garbage on a page with a better layout and a photo.
Guess what people instantly liked more, and actually read more often?
Visuals take a shortcut to secret parts of the brain, and get them all excited, while words are still tying their shoes and stretching their hamstrings.
So eye candy is fundamental. Embrace it. Show it the love it deserves.
To start off the new year, here’s an infographic about visual design and photo trends that’s interesting, funny and good.
Also: If you go to the original post on PR Daily, scroll down to the comments section to see an example of how NOT to do comments. It’s not wicked smart to pick on nice young college interns, dogs or sweet little grandmothers. Personally, I think internships are the best thing ever, both for the college student and for the company. Everybody wins. If somebody young and eager wants get into the business, it’s an honor they asked to learn from you.
Also-also: I’m back from three weeks in India, so if I ignored a tweet, email or secret message, it’s not because I secretly hate you. If I really hated you, you’d know it, because I’d send a singing telegram, and I believe the song would be “Nobody likes you, everybody hates you, you should eat some wooo-rms.” Then you’d get handed a bucket of nightcrawlers and some Tabasco sauce.
- You can pitch ANYTHING except quality
- Quirks and legs matter more than talent and perfection
- The Twitter, it is NOT for selling books
Reformed journalist. Scribbler of speeches and whatnot. Wrote a thriller that won some award and is represented by the brilliant Jill Marr at Dijkstra Literary Agency.