Great article from somebody in the business.
Advertisers are smart. They spend actual money and have to show actual results. And sometimes, hype is simply hype.
Perla isn’t pooh-poohing the Series of Tubes as a whole. He says Google ads are smart and do lead to sales. Different model entirely.
ANYWAY: Go read this. It will make your brain grow big and strong.
http://www.forbes.com/sites/ryanholiday/2012/05/17/why-i-lost-my-faith-in-facebook-advertising/
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Sounds like a thriller flick or novel waiting to happen… Thanks for the brain workout!
Thanks for the link!
Innnnnteresting. I’ve never considered buynig a facebook ad – most advertising is useless when it comes to books anyway. Every author I’ve spoken with has claimed their facebook ad was a big waste of money. As it is, I use my author facebook account for next to nothing. Very interesting.
Agreed. The longer I’ve had the Book of Face, the less I’ve used it. With the Twitter, it’s the opposite.
Decay vs. growth.
Me too.