PR case studies about millionaire jocks; also, case studies from around the world

The New York Times

For two years or whatever, I blogged three times a week about publicity, speechwriting, public relations and scandals for The New York Times’about.com.  If you are an author, actor, director, politician, professional athlete, rock star, user of social media or otherwise in the public eye, THESE POSTS ARE USEFUL TO YOU. If you live in an ice cave, you can safely ignore all this stuff and go back to tanning that elk hide.

Case studies about millionaire jocks

Jorge Posada: Why Pro Athletes Can’t Be Seen as Quitters

The LeBron James PR Disaster

Lessons Learned from LeBron James and the Miami Heat

Case studies from AROUND THE WORLD

Egypt: The First Twitter Revolution?

The PR Battle for Libya

Rescue of the Chilean Miners

China’s PR blunder with the Nobel Peace Prize

Will Al-Queda Die with Osama Bin Laden?

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Guy - Photo by Suhyoon Cho

Guy – Photo by Suhyoon Cho

Reformed journalist. Scribbler of speeches and whatnot. Wrote a thriller that was a finalist for some award.

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2 Comments

Filed under 7 Media Strategy Saturday, Journalism, publicity and scandals, Old Media, which is still Big and Strong

2 responses to “PR case studies about millionaire jocks; also, case studies from around the world

  1. Would love to see you dissect the Komen PR disaster with what they should have done. I think they should have smushed down Brinker’s hair, among other things. How ’bout it?

    • Guy

      Brinker’s hair was epic. All around, a complete hash job by people who had built up 5.93 metric tons of good will. What a colossal blunder.

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