Name recognition is KING; also, famous peoples doing it wrong

The New York Times

For two years or whatever, I blogged three times a week about publicity, speechwriting, public relations and scandals for The New York Times’about.com.  If you are an author, actor, director, politician, professional athlete, rock star, user of social media or otherwise in the public eye, THESE POSTS ARE USEFUL TO YOU. If you live in an ice cave, you can safely ignore all this stuff and go back to tanning that elk hide.

Name recognition is KING

Why Name Recognition is Key in Public Relations: Name recognition 101

How Name Recognition Works: Name recognition 201

Four Ways to Boost Name Recognition: Name Recognition 301

Case studies – You’re doing it WRONG

3 Key Lessons from the Charlie Sheen PR Debacle

Facebook Gets Caught in PR Scandal: A Whisper Campaign vs Google Boomerangs on Facebook

The Gallagher Brothers Go to Court – Against Each Other

Pay No Attention to the Clown Holding a Shaving-Cream Pie

Hacking and Bribery Scandal Destroys The News of the World

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Guy - Photo by Suhyoon Cho

Guy – Photo by Suhyoon Cho

Reformed journalist. Scribbler of speeches and whatnot. Wrote a thriller that was a finalist for some award.

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5 Comments

Filed under 7 Media Strategy Saturday, Journalism, publicity and scandals, Old Media, which is still Big and Strong

5 responses to “Name recognition is KING; also, famous peoples doing it wrong

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