For two years or whatever, I blogged three times a week about publicity, speechwriting, public relations and scandals for The New York Times’about.com. If you are an author, actor, director, politician, professional athlete, rock star, user of social media or otherwise in the public eye, THESE POSTS ARE USEFUL TO YOU. If you live in an ice cave, you can safely ignore all this stuff and go back to tanning that elk hide.
Name recognition is KING
Why Name Recognition is Key in Public Relations: Name recognition 101
How Name Recognition Works: Name recognition 201
Four Ways to Boost Name Recognition: Name Recognition 301
Case studies – You’re doing it WRONG
3 Key Lessons from the Charlie Sheen PR Debacle
Facebook Gets Caught in PR Scandal: A Whisper Campaign vs Google Boomerangs on Facebook
The Gallagher Brothers Go to Court – Against Each Other
Pay No Attention to the Clown Holding a Shaving-Cream Pie
Hacking and Bribery Scandal Destroys The News of the World
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