For two years or whatever, I blogged three times a week about publicity, speechwriting, public relations and scandals for The New York Times’about.com. If you are an author, actor, director, politician, professional athlete, rock star, user of social media or otherwise in the public eye, THESE POSTS ARE USEFUL TO YOU. If you live in an ice cave, you can safely ignore all this stuff and go back to tanning that elk hide.
Name recognition is KING
Case studies – You’re doing it WRONG
Reformed journalist. Scribbler of speeches and whatnot. Wrote a thriller that was a finalist for some award.