Publicity shebangs that ACTUALLY WORK

The New York Times

For two years or whatever, I blogged three times a week about publicity, speechwriting, public relations and scandals for The New York Times’about.com.  If you are an author, actor, director, politician, professional athlete, rock star, user of social media or otherwise in the public eye, THESE POSTS ARE USEFUL TO YOU. If you live in an ice cave, you can safely ignore all this stuff and go back to tanning that elk hide.

Writing stuff that ACTUALLY WORKS

Why Most PR Products Get Ignored: How to Avoid the Slush Pile

How To Write A Fact Sheet

How To Write A Statement

How To Write A Letter To The Editor

How To Write An Oped

Three Kinds of Opeds

Before You Start Writing An Oped

Reaching Your Audience with Public Service Announcements

How to write and wield TALKING POINTS

Three Blueprints for Talking Points

Talking Points Need Structure and Discipline

Curing the PR Disease of Talking Paragraphs

Using Talking Points

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Guy - Photo by Suhyoon Cho

Guy – Photo by Suhyoon Cho

Reformed journalist. Scribbler of speeches and whatnot. Wrote a thriller that was a finalist for some award.

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3 Comments

Filed under 7 Media Strategy Saturday, Journalism, publicity and scandals, Old Media, which is still Big and Strong

3 Responses to Publicity shebangs that ACTUALLY WORK

  1. Pingback: Top 10 evil tips for authors, actors and artists | The Red Pen of Doom

  2. Sir I am so glad I subscribed to your blog, this information is INVALUABLE to me. I am a music business student at Full Sail University and my sub-concentraton is publicity. I have been working freelance (while still in the Army) in entertainment publicity for more than 10 years to augment my military salary.

    While my coursework is very thorough, we do not have a publicity instructor with your credentials to give us the “million dollar” education on the subject.

    This is just a thank you for such in-depth information, which I am sure you get a lot of but I wanted to make it personal.

    Respectfully,
    Jerry Doby
    http://jdobypr.com

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