For two years or whatever, I blogged three times a week about publicity, speechwriting, public relations and scandals for The New York Times’about.com. If you are an author, actor, director, politician, professional athlete, rock star, user of social media or otherwise in the public eye, THESE POSTS ARE USEFUL TO YOU. If you live in an ice cave, you can safely ignore all this stuff and go back to tanning that elk hide.
Not-so-basic publicity stuff
Handling Bad News and Scandals
How Effective Is Your Message? Achieving Stickiness
The Yin and Yang of Word Counts
Dialogue Versus Monologue in Public Relations
How to ID and Reach All of Your Audiences: Audience Analysis 101
How to Find the Right Media Mix: Reaching a Mass Audience in Public Relations
4 Ways to Respond to Bad Press
Five Reasons to Monitor Your Media
The Care and Feeding of Media Lists: Building Different Lists for Different Purposes
How to Use Charts and Graphs in PR Presentations
Taking Your Lumps in the Press: Not Every Bad Story Can Be Fixed, and That’s a Good Thing
How to Interpret and Use Polls in Public Relations
Who are Opinion Leaders, and Why Do They Matter? Shaping Public Opinion at the Grass Roots
Putting Opinion Leaders to Work: Opinion Leaders Can Be Vital to Any Public Relations Effort
What Do You Want Your Quote to Be? Soundbites Are Getting Shorter
Tips From The Field: Public Information Officer
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Guy – Photo by Suhyoon Cho
Reformed journalist. Scribbler of speeches and whatnot. Wrote a thriller that was a finalist for some award.
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